Dr. Rick Funston, University of Nebraska-Lincoln beef reproductive physiologist, presented webinar (3/13/12) on planning for successful use of estrus synchronization in beef heifers and cows. Current protocols and management strategies to optimize pregnancy rates through the use of estrus synchronization were discussed. This webinar provides an excellent opportunity for producers to learn the latest information on what estrus synchronization protocols may best fit their desired goals for replacement heifers and the cow herd for the upcoming breeding season.