As successful businesses grow, they will look to expand, developing new products and exploring new markets. The decisions businesses make in this process are described in Ansoff's Matrix, and a thorough understanding of this matrix is key to success in your CIMA case study exams.
In this video, Astranti's case study expert Anthony Williams provides an introduction to Ansoff's matrix, including examples of how it can be applied to real-world businesses.
Anthony can help you to understand:
+ The four categories used within Ansoff's Matrix
+ What is involved within each category
+ The advantages and challenged posed in developing a strategy for each category
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Did you know that Astranti produce a comprehensive course for every CIMA case study exam, which covers everything you need to know in order to PASS? The course includes full video tuition for all exam technique and pre-seen theory, as well as direct tutor support so you'll never need to struggle without support. Find out more about the course and book your place today:
OCS - www.astranti.com/cima/operati...
MCS - www.astranti.com/cima/managem...
SCS - www.astranti.com/cima/strateg...
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