In the latest episode of Green Beauty Conversations, we delve into the “science washing” that is rife in the beauty industry. This term, akin to its near neighbour “greenwashing”, refers to the use of scientific jargon to mask pseudoscientific ideas.
Last week, podcast host Lorraine Dallmeier, CEO of Formula Botanica, explored the nuances of so-called “medical-grade skincare” with Ana Green, Education Manager at Formula Botanica. They unpacked its role as a marketing term, and how its hype often misleads consumers about the quality and real efficacy of skincare products.
In this opinion episode, Lorraine unravels the broader implications of scientism or “science washing” in the beauty industry.
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