Email Marketing Secrets For 2023 - EXPERT Tips for Beginners

Тәжірибелік нұсқаулар және стиль

There always seems to be something new when it comes to marketing your business, but there’s one strategy that still stands above the rest: Email Marketing.
It’s not new and shiny, but it’s reliable, consistent, and most importantly - it’s profitable.
In this video, I’m sharing why email marketing is so effective and I’m showing you exactly what to do. It’s a complete email marketing plan - the same one I’ve used for years to grow my business.
🎬 Register for the FREE On-demand video masterclass training, "The Automated Clients-on-Demand Website Blueprint for Service Businesses" Just go to: wesmcdowell.com/training
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Пікірлер: 85

  • @louieb.6930
    @louieb.693010 ай бұрын

    new to email mktg. this helps a lot. thanks Wes!

  • @WesMcDowellInc

    @WesMcDowellInc

    10 ай бұрын

    Happy to help Louie! You got this! 😄🙌

  • @Ron_McKie
    @Ron_McKie Жыл бұрын

    Email will be the best. It’s the one thing no one changes - their email.

  • @mavrosyvannah

    @mavrosyvannah

    Жыл бұрын

    I haven't changed my 89 email addresses in decades.

  • @DanielHarrisCodes

    @DanielHarrisCodes

    Жыл бұрын

    Things like hide my Email are a godsend for the average consumer

  • @quantumpotential7639

    @quantumpotential7639

    Ай бұрын

    Now THAT is funny.

  • 10 ай бұрын

    Good reference for email marketing! Thank you for sharing your ideas.

  • @WesMcDowellInc

    @WesMcDowellInc

    10 ай бұрын

    Glad it was helpful Chris! 😀👍

  • @jack_of_all_marketing
    @jack_of_all_marketing9 ай бұрын

    This is the first I've seen of your content, and I'm subscribing! The way you edit is very engaging, your content is dense and very helpful, and I was taking notes the whole time! Well done.

  • @WesMcDowellInc

    @WesMcDowellInc

    9 ай бұрын

    Welcome aboard Jack - thanks for the sub! 🙌 👏

  • @isfirajensen6591
    @isfirajensen6591 Жыл бұрын

    Another fantastic video, Wes. Thank you!

  • @WesMcDowellInc

    @WesMcDowellInc

    Жыл бұрын

    Thanks so much Isfira!

  • @iamevanmeyer
    @iamevanmeyer Жыл бұрын

    So great Wes! Your work has been so helpful to me in my marketing journey!

  • @WesMcDowellInc

    @WesMcDowellInc

    Жыл бұрын

    That is awesome to hear! thx Evan! 😀 🙌

  • @Nivarubasha
    @Nivarubasha Жыл бұрын

    Great value!

  • @WesMcDowellInc

    @WesMcDowellInc

    Жыл бұрын

    👍 Thx!

  • @detstudy
    @detstudy5 ай бұрын

    Fantastic information. Thanks

  • @grapeleaf63
    @grapeleaf639 ай бұрын

    Hey Wes, thank you for all these great videos. Do you have any advice on how to best utilize Google ads?

  • @padigar123
    @padigar123 Жыл бұрын

    Very helpful video…thank you

  • @WesMcDowellInc

    @WesMcDowellInc

    Жыл бұрын

    Thanks for watching Padigar👏

  • @badibuddy9587
    @badibuddy95877 ай бұрын

    Gold mine! Thank you 🎉

  • @WesMcDowellInc

    @WesMcDowellInc

    7 ай бұрын

    Glad you enjoyed it! 😀 👏

  • @georgeriley4839
    @georgeriley4839 Жыл бұрын

    Hi Wes, great marketing tips! Thanks for the video that's a lot of work that went into that video and I appreciate it.

  • @WesMcDowellInc

    @WesMcDowellInc

    Жыл бұрын

    Glad you enjoyed it George! Appreciate the nice words 😃🙌

  • @flowersbymargo
    @flowersbymargo9 ай бұрын

    Thank you for this!

  • @WesMcDowellInc

    @WesMcDowellInc

    9 ай бұрын

    My pleasure Margo! 😀👍

  • @FriendshipChurchSunCity
    @FriendshipChurchSunCity Жыл бұрын

    Wes, this message is so spot on. With a new client we created emails, exactly as you described, sent it over for the client to review, and the comeback was basically, we want every email to be selling…we don’t need the stories, no one reads them!😮. We had two different emails, one for prospects, and the second for current customers. For the current customers, we took past articles, wrote compelling helpful and brief messages and then linked it back to the full article. Nope, we want to send out emails that upsell our clients….versus loading their lips with stories they can share with their friends over coffee, leading to referrals and repeats….I am tempted to simply share your video with them! Thanks for the message, restoring and confirming doing it the way you have described, for our other clients, consistently resulting 40-60% open rates and sales every time we send something out….even when we are not asking them to buy anything 😊.

  • @WesMcDowellInc

    @WesMcDowellInc

    Жыл бұрын

    Thanks for watching! 👏 And I hope your able to convince your new client - that is not the best way to go about it. 🫣 good luck!

  • @stupidafackinggame

    @stupidafackinggame

    6 ай бұрын

    Lol, you were sending emails that did nothing but link to old articles? If I were your client I'd fire you

  • @FriendshipChurchSunCity

    @FriendshipChurchSunCity

    6 ай бұрын

    @@stupidafackinggame no. While they did link to the article, it was a trigger for the email recipient to read further on the message by going to the website, where the full article was posted. Each email had a call to action.

  • @kinesiology-moves9598
    @kinesiology-moves9598 Жыл бұрын

    Thanks for getting back to me.

  • @alpegra
    @alpegra Жыл бұрын

    I’ve come out with so many great ideas Wes! Another gem of yours. Ps. I’m sure your second shift is interior designer. Your house is absolutely stunning.

  • @WesMcDowellInc

    @WesMcDowellInc

    Жыл бұрын

    Thanks so much! 😊😊

  • @thelastbrobo7826
    @thelastbrobo7826 Жыл бұрын

    Another video that slaps 👏

  • @WesMcDowellInc

    @WesMcDowellInc

    Жыл бұрын

    Thx SK 😎👍

  • @XavierOrtega2
    @XavierOrtega2 Жыл бұрын

    Hey Wes. What is you advice about putting the top section of the dedicated landing page inside another landing page? For example: I have a landing page that intends to sell my product (it's a pet feeder). Would it still make sense to drive people away fron that page and inside the lead magnet landing page?

  • @movingtoNYCwithLauren
    @movingtoNYCwithLauren Жыл бұрын

    It’s kind of crazy to see how many people are sleeping on email in today’s day and age. Email has been my #1 marketing strategy for awhile now. And I was definitely late in the game when I got started. Thanks for all your awesome content as always!

  • @WesMcDowellInc

    @WesMcDowellInc

    Жыл бұрын

    Exactly! Thanks Lauren for watching 😃

  • @brycetubbs-virtualaccounti6344

    @brycetubbs-virtualaccounti6344

    6 күн бұрын

    Like do you sell directly in the emails, or do you send them to like yourube or a challenge/webinar of some sort,

  • @PokChopTV
    @PokChopTV Жыл бұрын

    This video is GOLD bro thank you. I built and own a portfolio of 7-fig ecom businesses, and though I have in the past for previous projects, I’ve yet to build out substantial workflows to maximize netrev for any of these (been caught up with paid ads and scaling tbh) Wanted to retouch on e-marketing before chowing down with GPT, some caramel corn and a large coffee and creating a 180 day quadruple trigger workflow with 47 different yes/no forks 😂😂. This video brought me right back to speed and i actually learned a couple new things! I’m subscribed! Keep hustling bro! Much love

  • @PokChopTV

    @PokChopTV

    Жыл бұрын

    The plain text nugget is something I noticed competitors doing a decade ago and started doing it myself back then. This gave the biggest change in CTR and CVR than anything else. So, very good advice! Only gfx emails that should be sent are transactional in my opinion (if even lol)

  • @WesMcDowellInc

    @WesMcDowellInc

    Жыл бұрын

    thx for subscribing! 😀👍

  • @blacksnow6560

    @blacksnow6560

    Жыл бұрын

    😅 How did the forks go? Most people say they are tiring, but to me, automations are delicately interesting! If you ever need help, I'll love to!

  • @ladymc-ly8zm
    @ladymc-ly8zm Жыл бұрын

    Absolutely brilliant! Thank you sooooo much for this info! Can you elaborate on how to create a contact form. I saw your other video about the landing page, but would like to create one without being a pro customer to elementor. Thank you!😊

  • @WesMcDowellInc

    @WesMcDowellInc

    Жыл бұрын

    I highly recommend upgrading to Pro for the forms (and a many other reasons) but you can also collect emails using a form through your email provider. Here's a tutorial about ConvertKit I made: kzread.info/dash/bejne/p3dsy4-LqZudZZM.html

  • @ChristopherJames-Turley
    @ChristopherJames-Turley3 ай бұрын

    Fantastic video! I’m struggling to think of a great lead magnet with this value for my art business! Any suggestions?

  • @murphytwin
    @murphytwin Жыл бұрын

    Wes, what you are shooting your videos with?

  • @lawrencechristenson7653
    @lawrencechristenson7653 Жыл бұрын

    Bro, I can’t stop watching your videos!! I love you 🫶🥹

  • @WesMcDowellInc

    @WesMcDowellInc

    Жыл бұрын

    I appreciate that so much Lawrence - cheers! 🙌👏

  • @SaroDogTraining
    @SaroDogTraining Жыл бұрын

    Hi Wes. Tahnk you for another great educational video. One question. Can you have more than one way of collecting email addresses? I have 3 that are sprinkled in my youtube videos. I also just made a landing page copying your landing page style (hope you don't mind!) just today quickly using elementor. So, now I have four ways of collecting emails.

  • @WesMcDowellInc

    @WesMcDowellInc

    Жыл бұрын

    Hey Saro! Yea, you can absolutely have multiple lead magnets in your business. I certainly do!

  • @SaroDogTraining

    @SaroDogTraining

    Жыл бұрын

    @@WesMcDowellInc Thank you.

  • @mrsevenfold9702
    @mrsevenfold9702 Жыл бұрын

    Probably the best thing about email is it's more personal i think

  • @Mandsefar
    @Mandsefar Жыл бұрын

    So where do I find the gifs? Oh, I am deeply impressed by your hub and spoke way of making me want to watch just one more aaand one more video because one leads into another 👏

  • @WesMcDowellInc

    @WesMcDowellInc

    Жыл бұрын

    Ha, all part of my master plan, my man :) But seriously, I find gifs over at giphy.com

  • @david760.1
    @david760.1 Жыл бұрын

    Wes, I’m a new follower. I have a question for you.

  • @noeticspringproductions
    @noeticspringproductions Жыл бұрын

    What’s the difference between a newsletter email and a blog post? Besides one is sent via email. It seems content would be the same. Could you clarify please?

  • @csarinjoga3265
    @csarinjoga3265 Жыл бұрын

    Hi Wes, I am interested in your course. Do you teach email marketing the technical and teorical stuff too there? Thanks for your content!

  • @WesMcDowellInc

    @WesMcDowellInc

    Жыл бұрын

    Hi! So the launchpad course does focus a lot of getting your lead magnet put together (for building your list) but its not so much about email marketing, as that's not in scope of what the program teaches, which is all about your website itself. But if you paired that with this video, pls your ability to ask me questions in our live weekly Q&A videos, you'd pretty much have all the pieces you need :)

  • @David_Aaron
    @David_Aaron11 ай бұрын

    Hey there! I'm quite new to email marketing, and I'm facing some challenges when it comes to pinpointing input metrics that could aid in predicting the output, particularly the unsubscribe rate. I'd be really grateful for any insights or recommendations you might have. Thanks a bunch in advance!

  • @WesMcDowellInc

    @WesMcDowellInc

    11 ай бұрын

    HEy David, you're trying to predict the unsub rate? I wouldn't even worry about that honestly. Ppl will unsubscribe and thats actually a good thing. It keeps your list clean, and I don't really even know what could be a predictor of it. Maybe unopens?

  • @karamnseir7347
    @karamnseir7347 Жыл бұрын

    thanks for all this information, I want to ask how to design the landing page, what website you use?

  • @WesMcDowellInc

    @WesMcDowellInc

    Жыл бұрын

    Hey Karam! I use Wordpress and Elementor. I also have tutorials all about it (kzread.info/dash/bejne/gamk3KyrmMuZdtI.html)

  • @safesecureinsure
    @safesecureinsure Жыл бұрын

    Awesome content as usual, thank you!! Although it really bugged me that Jules' audio did not line up with his mouth 😂

  • @WesMcDowellInc

    @WesMcDowellInc

    Жыл бұрын

    Glad you enjoyed it Adam and noted about the audio issue 😀👍

  • @safesecureinsure

    @safesecureinsure

    Жыл бұрын

    @@WesMcDowellInc Appreciate the response!

  • @digitalincometactics9858
    @digitalincometactics985811 ай бұрын

    Hi Wes, one of the best email marketing videos I have seen! A couple questions what do you use to scrub your list to clean them and I need to drip feed my list into my funnel so I get 35 to 100 leads per day to start for my new funnel and then scale it up what tools would you use to do that as well. thanks

  • @WesMcDowellInc

    @WesMcDowellInc

    11 ай бұрын

    Thanks! in terms of tools, you'd just use your email provider (mailchimp, activemacpaign, drip, etc) to clean out your list periodically. No other tool needed for that. And for scaling your list up, again, no tools, you jsut need to promote your lead magnet more and more to get more ppl onto it. Hope that answers your questions.

  • @digitalincometactics9858

    @digitalincometactics9858

    11 ай бұрын

    @@WesMcDowellInc YES absolutely thanks Wes.

  • @mounaimzine1664
    @mounaimzine1664 Жыл бұрын

    We need how to create iptv website

  • @joshwagnerfilms
    @joshwagnerfilms Жыл бұрын

    Wow! This is helpful. I have a question: When I write my email directly in Gmail (like you recommend), it looks REALLY bad. Why? Because the text alignment doesn't go along with the picture alignment. Depending on how big people's browser is, the text alignment will be way off from the pictures. And it is really hard to get gmail to look on brand because of such limited fonts and colors. What do I do about this?

  • @WesMcDowellInc

    @WesMcDowellInc

    Жыл бұрын

    Hey Josh, you wouldn't write your emails inside of gmail if you're automating them. You'd write them inside your CMS (mailchimp, activecampaign, etc)

  • @joshwagnerfilms

    @joshwagnerfilms

    Жыл бұрын

    @@WesMcDowellInc Got it! Thanks for the clarification!

  • @user-ii9fn4hb4b
    @user-ii9fn4hb4b10 ай бұрын

    Email has been my

  • @user-xb1tl7up2m
    @user-xb1tl7up2m6 ай бұрын

    Hey Wes, I am racking my brain for a lead magnet for my clothing brand. We are marketed towards outdoor adventurers. Any ideas of where to start?

  • @WesMcDowellInc

    @WesMcDowellInc

    6 ай бұрын

    Lead magnets are much more for service businesses not for products/ e-commerce. I’d just make some kind of discount offer for their email

  • @guitarkickstarter
    @guitarkickstarter Жыл бұрын

    I was under the impression that Meta would block ads that lead to landing pages with exit pop ups?

  • @tg9754
    @tg9754 Жыл бұрын

    Hi Wes, your video is great, but I'm in the situation where I need someone who knows your system well and is willing to do it at a fair price. If you know any talented people who graduated from your program and are looking for work, send them my way. Thank You!

  • @dharanaarora3026

    @dharanaarora3026

    4 ай бұрын

    Hi! I have a digital marketing agency and we've been helping people go digital! How about we get in touch to see how we can help you?

  • @sounded3619
    @sounded3619 Жыл бұрын

    Can anyone I email see my physical address??

  • @WesMcDowellInc

    @WesMcDowellInc

    Жыл бұрын

    Many email providers will require that you put in your physical address for transparency, yes. However, you can use a PO box or virtual address for that if you'd rather not show your personal info. Cheers!

  • @victoriatrezy5959
    @victoriatrezy5959 Жыл бұрын

    Do you need a website to start email marketing ?

  • @MrJamesTyler

    @MrJamesTyler

    5 ай бұрын

    Generally, yes. However, it depends on the campaign goal. You'll need a product page if you want to sell products. If you want to increase social followers from existing clients, then your email campaign will need to direct recipients to your social media profile.

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