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Elective Subjects-
(1) Pharmaceutical Marketing
(2) Pharmaceutical regulatory Science
(3) Pharmacovigilance
(4) Quality control and standardization of Herbs
(5) Computer-Aided Drug Design
(6) Cell and Molecular Biology
(7) Cosmetic Technology
(8) Experimental Pharmacology
(9) Advance Instrumentation Techniques
This Video is on - Pharmaceutical Marketing
Syllabus -
Unit 01- Marketing:=
(1) Definition of MArketing
(2) General concepts, and scope of marketing
(3) Distinction between marketing & selling;
(4) Marketing environment; Industry and competitive analysis
(5) Analyzing consumer buying behaviour; industrial buying behaviour.
Sub Unit - Pharmaceutical market:
(1) Quantitative and qualitative aspects (2) size and composition of the market (3) demographic descriptions and socio-psychological characteristics of the consumer (4) market
segmentation & targeting (5) Consumer profile (5) Motivation and prescribing habits of the physician and patients' choice
Unit 02 - Product decision:
(1) Meaning -Classification- product line and product mix decisions, (2) Product lifecycle (3) Product portfolio analysis (4) product positioning (5) New product decisions (5) Product branding (6) packaging and labelling
Sub Unit - Promotion
(1) Meaning and methods (2) Determinants of promotional mix promotional budget; An overview of personal selling (3) advertising (4)direct mail, journals, sampling, retailing (5) the medical exhibition, public relations, online promotional techniques for OTC Products.
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