Check out this recording from the E-commerce Berlin Expo 2024 conference for valuable insights and discussions.
Speaker: Robert Hein, Founder, Olution Advisory Services
Full title: Paradigm Shift - Finding the best Audience for your Product
Presentation description: In the fast-paced world of marketing, understanding your audience is paramount. We all deal with data-driven optimization, dynamically selecting the best communication and steering the spend to ads which are most successful. But what happens when you start modifying the audience, sharpening it based on how it reacts to campaigns? Join me as I explore the limitations of traditional A-B Testing, paving the way for a paradigm shift towards a personalized and adaptive strategy of audiences. Delve into advanced analytics, behavioral insights, and AI-driven tools that transcend surface-level metrics. Uncover innovative techniques that redefine audience engagement. Learn how AI makes this paradigm shift possible, offering conceptual insights to revolutionize your approach. This presentation is essential for everyone navigating the evolving consumer landscape and embrace the future of marketing.
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Mark your calendars for the 9th edition of the E-commerce Berlin Expo: join us for two full days of exploration, learning, and connection on February 19-20th, 2025.