'It's like molding clay.' Each hat is a work of art at The Hat Store in Houston, Texas. The family business was started in 1915 as the American Hat Company. 105 years later, the shop is a part of Houston's history. The coolest part - all of the hats are formed using steam! If you want to check out the designs and create a custom hat of your own, go to The Hat Store's website or Instagram page.