Hey, Derek Halpern here. Hope you liked this video about pricing strategy for physical products and services. If you want to learn more, do me a favor? SUBSCRIBE TO MY CHANNEL. Thank you! bit.ly/WqPFyy

I was literally just starting to zone out when he snapped his fingers and said "pay attention". LMAO. Nice timing dude.

Best part is at 00:46 when Derek calls you out for getting distracted

@605outdoors7

6 жыл бұрын

he got me at the perfect time

@benitalufile5748

5 жыл бұрын

Me too!

The "pay attention" worked.

@donedumi-leslie5304

8 жыл бұрын

It did!

@alexkhassa

7 жыл бұрын

Yes it did!

@chrisg.632

7 жыл бұрын

I was giving him a thumbs down when he said that. But by the end his advice was so good I reversed my decision.

@BarbiKvisz

6 жыл бұрын

Roberto Rios Orozco same !!! I was actually looking away hahaba

@aquarianhealer

6 жыл бұрын

I was freaked out b/c I was distracted by the list of other videos and was adding it to watch later and he said that. I really thought he could see my eyes shift away or something. Hahaha

HOLY SHIT - HOW DID THAT 'PAY ATTENTION' PART WORK?? I TURNED AROUND FOR 2 SECONDS TO FEED MY DOG AND I THOUGHT THIS DUDE STARTED TALKING TO ME.

This is great advice, and I've implemented this as Bronze, Platinum and Diamond Level strategies. Few want "Bronze" Level, as that implies 3rd place. "Platinum" is great, but what can beat a Diamond? It cuts through everything! People like to BUY, but not to BE SOLD, and offering options is a great way to leverage that solution.

Glad to hear it Gabe. And thanks for taking the time to watch.

It really freaked me out because at that exact moment, i was looking below the video to "like" it and then Derek called me out. It was unreal lol

That “hey pay attention” caught. I can’t lie...😅

At first, didn't think I was going to like this. Brilliant video mate love it

You know what, I hate subscribing to KZread videos. I have enough already. But damn man, you're a great source of free information. Thank you, i went through almost all of your videos before noticing that i might as well subscribe. Keep it up!

hey +DerekHalpern , first time I've watched this video. However, based on previous advice just like yours, I actually made separate packages for my most expensive service - Web Design. Here's what happened... A client of mine referred me to a prospect, I had a phone consultation with him before giving price. I made 3 packages and then emailed him the quote. Although, he's a small business owner as well, he chose the most expensive Web Design Package I currently have. I closed the deal, and I'm working on it. Your advice is excellent in this video, plus you gave me extra details on the psychology behind the pricing of my packages. All I have to say is, Thanks, and this technique works.

Derek. Loving your content and this tip is GOLD. Creating my first course now and I'm going to follow your advice here. Thanks!

I love this! I was just putting together prices for new products when I came across this vid. Great insights that I'm definitely going to implement immediately. Thanks.

It sparked quite the discussion actually. There are a lot of folks in the group that are into offline marketing and pricing is always a good discussion to get into.

Shared this around as its really good! Wonderful content and great work buddy

Pricing is one of the toughest things for small business owners to do. It's the most popular section of my book and I'm sure this will be one of your most popular videos. Great advice you provided in an engaging way!

@kilontrip6669

10 ай бұрын

Xzx say

Great tips Derek. Thank you.

Love the video - I've sent it on to some people. It's really well delivered, and easy to understand.

Excellent video. So good I was compelled to share this with my Facebook group. Top notch content, solid call to action, and just plain good. I'm kinda geeking out here. Uber impressed.

Love the video Derek. Thank you. You are so right. Love it. Love you too. x

Fantastic video Derek. I just recently listened to your interview with Pat Flynn and loved the content. This was equally as good - great tips. Thanks man.

Thank you so much! Absolutely mind opening! God bless you

Great video - you definitely have a lot of value to offer. Thanks man. 00:46 - EPIC moment!

Thanks Derek, i just subscribed. This information will be really helpful when i create my iOS starter kit products in the future!

it really helped me. I just started my business .... N ur video is great wisdom .... ! thank u

I liked your delivery and to-the-point style of speech. Not at all boring like other people on YT. Try to maintain the same style. Others just drag and want to stretch the video which only helped with my insomnia not in marketing. Gave a like and subscribed.

Hi, nice video. Not only hte content, but I also love the presentation. Can you, please, write down what the study is that you are referring to in the video. I can't quite get it right by ear

WOW WOW WOW this video couldn't come at a better timing. I think you just saved our business :) Thanks so much

@TheD2D21

6 жыл бұрын

What business do you run?

Awesome video Derek. Thanks man.

Eye-opening. Thanks Derek.

Interesting work Derek. I've seen your work from a wordpress theme I think it was. Wow... old video. Anyway, hard to know how to create those packages and what to include. Something to think about.

Thank you for this video!

Excellent strategy. I'm loving this video already.

Your videos rock! Great job. How are you moving all the clips around? Thanks for the great content

0:47 I thought he came alive lol because When I went to look at the comments he said that

@NameenAzeem

6 жыл бұрын

same here xD

@coco-hx6pv

5 жыл бұрын

Big$MoneyBoss Same😭😂😂

This is so true, I use three price points in sales presentations all the time. I use the middle option for what I want people to choose and they almost always take it!

Hi Derek! Thank you, thank you, thank you!!! Bam! Loving the first ever episode of Social Triggers TV. Let me tell you how much I value this pricing strategy. I must say, I am one of the guilty ones who just randomly pull a price out of hat (embarrassed now). I am actually creating a product right now as we speak and am going to implement this strategy. Thanks again Derek - appreciate this!

Love this video! Cheeky as usual. I like this color and style of shirt and your hair is great too, boyish, bookish.

Brilliant, fun and VERY useful. Many many many thanks Derek, I'll go my merry way and create 3 packages TODAY!!!

thanks Derek, this was extremely helpful and eye-opening

wouldn't have paid attention if you didn't scare me with *hey pay attention* thanks Deryk. the 3 package idea is amazing

Great job on the first video Derek. I am currently struggling with how to price an ebook that I have written for small business owners on doing PPC marketing. It took me a lot of time and effort and it is pretty good I think - but to get the most revenue - what price do i go for? There are other PPC ebooks in the market for $29 and others for $499, probably with not a lot of difference to them. I am leaning towards $47 as the price and then also planning to give away a free chapter as a taster.

I am just starting out and struggling with my pricing this seems to be a great idea to me. I will be implementing this idea on my next bid today . I will report back if it works hhah

Quick question, how do you figure out your highest price? Is there some kind of % that should be applied or you just have to kind of figure it out? In this example it was: 10 15 -> + 50% 40 -> + 266% Any input would be great. Thanks!!

I do the same thing. Tankless water heater with filters for 6k, Tankless water heater with out, 50 gallon water heater, 40 gallon. More often than not, people go middle to upper middle.

This immediately made me realise that I should dump my sales strategy that I was going to use for selling my pondsludge vacuum machines (yes, I know, they have a cool name to avoid this 'word'). Thanks

Glad you liked it! What did your Facebook group think about it?

Thanks for the great video. I’m in the business of selling dog food, and trying to sell three options by weight (selling 2lbs, 1lb, half a pound). Can this work for my food?

Great video, fabulous personality and you honestly make me want to watch all your videos. I could not find where to sign up for you Newsletter? I would like to.

This kid is definitely in sales.

I just adjusted my price hoping it will sell. I used to put just 3PCs for 10SR. Now I added two more offers that goes up to 20PCs for 30SR.. I really hope it works! I am a recently-graduated student who wishes to be a great businessman, so if any advice please tell me! ^^ Thanks

This is great info yet again! Many thanks

This only touches on the topic too. I've got more planned :-)

ACTIONABLE, COMPREHENSIVE & VALUABLE free info. Thumbs up!

I just met you yesterday and I love you Derek! You are so funny!

Great info. Just Subbed and will share the video. Thanks.

Great Job Derek! So much fan when you were "pretending" being distracted :)

I looked for this after watching you on creativeLIVE. Subscribed.

Good info! Thanks!

Great, thank you :)

Great Sir......thanks

Very nicely done.. content wise ;) lol!! very dynamic. I like that!

Good video, Good Tips. keep it up.

This is GOLD

At 0:49 I was looking at my phone. Damn man.

This is the opposite with food and drinks right? Don't stores price their smaller sized beverages cheaper to make the bigger sizes look more worth it?

@thedon008

7 жыл бұрын

But the price you pay for the smaller bottles ends up being more percentage wise compared to the big bottle. So even if you don't need the big one, you'll get it 'cause it has a better value and they make more money off of you since the product is much cheaper to make.

Yes!!!!! Great idea!!!!!

how do you insert a video intro in middle of video like your video above? example: you start talking, then video intro, then the rest of the video... Thx, Rick

I love the ideas that you shared in this video, but I'm a little stuck as to how to apply this to a website where I sell handmade jewelry for $10-$30 a piece. Do I simply make sure that visitors to my site know that there are similar items available at a different price?

@seigeengine

9 жыл бұрын

My opinion: You could create higher end jewellery, either by increasing complication, the material costs (using higher-end materials), and tossing in a higher mark up. Just having a few examples of that work around should not only draw in some more money whenever they do sell, but have the effect mentioned in this video on your regular jewellery.

@carltonseymour869

8 жыл бұрын

+Moana-Marie Nazareno Tier pricing can definitely assist. If you need any assistance more than happy to help. you can get in touch directly on carlton.seymour@gmail.com

Love your content...a few conceited statements here and there...but the point is, you have great content!

Excellent advice thank you

wtf... when you said "hey! pay attension" I was thinking of something else and your statement got me back.. haha..

Ty for your tips bro. I will succeed and buy you a coffee for that. Thank you.

How can be that implied for startups with one single tangible product ? please replay

Great insights!

I wish I could make my eyebrows do that Derek ;-)

i like the snap to attention, you got my like 👍🏽

Yeah, I actually got distracted right before it. Timing couldn't be better, I burst into laughter hahah

Chrysler did the same thing with the Durango.

So spooky.. the exact moment 00:46 i flicked tabs in Firefox Derek says "Hey, pay attention!" :O

Very good job

practice makes perfect

I have actually thought about that - I believe that most small businesses waste between 20% and 50% of their PPC budget and on average have a budget of between $1000 and $5000 per month. Through following the steps in the book they can drastically reduce the errors and become perhaps 30-40% more efficient, saving them $300-$1500 per month. But there is still a problem with perception of value with the buyer. Or perhaps it is my perception of what they buyer is willing to pay....

What do you think of this pricing-related theory? Price of goods in the USA compared to the EU: The Gini coefficient gives a measure of the income distribution of a nation's residents. Generally, Europe has more even wealth distribution than the USA. (Search for map.) That probably influences the prices of goods because less people in the USA would have the means to buy expensive goods and the maximum profit on an item would be at a lower price point.

one of the best videos I have watched online #shared

I do freelance graphic design. After watching I sent a client 3 packages- $1000, $1500 & $3000. I got the job to do work @ $2000. Thing is I don't if the customer would have still agreed if I did not send those package options. If just quoted flat $2000 how much more likely would they have agreed. Anyway I played it safe and used your info.

@mgr5550

4 жыл бұрын

How come, you say you offered A B C options but the client took D. How did he end up with a $2000 option.

Great video. You're like Gary V meets Ryan Lee.

This is true and it is an extremely well and long time known approach. For example, all big brands of food and rink products utilize it by introducing products on the market that serve only this very reason to act as a vehicle to focus customers on another product. However, your example is very specific and therefore will hardly be applicable to many people because not everyone can offer work in "packages".

@mgr5550

4 жыл бұрын

Correct some products/services just cant be fit into packages. Its not for everyone.

Awesome!!

Any advice or ideas you can give me would be appreciated - i guess that from your video I should price it high and then create a compact version for around $30 with the real intention of selling that?

Him:Hey pay attention Me:woahh

How do you do this with clothing?

@DerekHalpern

6 жыл бұрын

Well, think about lines of clothing... Some people have higher end brands. Some people have lower end brands. One could be "made to measure." One could be "off the rack."

So what happen to other higher price range? How do you sell it off?

@joelmarcy8027

8 жыл бұрын

+John Smith uh.... watch the video again but pay attention this time

@smokestacks2033

8 жыл бұрын

Uh...are you for homie?

Take A/b testing beyond your webpage and into your business model. This video provides invoking thoughts that should be shared among entrepreneurs.

This is like the oldest trick in the book. I hate how so much of business is simply manipulation. The last thing businesses want are rational costumers who see through these games.

yeah i was turning to watch tv and got shocked haha

Haha, this is what I do for Ebay. If I see a crappy priced item that I didn't post I will post my item at a less of a crappy price but still crappy in my opinion.

Hi Derek, great video. Please be my mentor... haha!

I feel like I was on an episode of the Soprano's & I was about to get whacked fo not payin attenshion ova eya!