Have you ever used video before? This question is always something I open my workshops with!
Yes, we are going to get to know each other and our business!, but for me I am always looking at how I can "add value" to the group I am working with.
One of the key reasons, why video is powerful! It allows you to scale your message to more than just one person at a time. It is one of the best ways for someone to get to know, as "people buy from people"
Like any marketing, the key is to understand, who you are trying to talk to? and what are their pain points!
The ONLY two reasons why you are not creating video RIGHT NOW, for your business. is
A - You are worried or scared about sounds or looking like a dick ( e.g your minset around it. )
B - You don't know how to have the "technical skill" to create it yourself?
If you don't have a core business reason behind your marketing or why you are looking to build your brand or create videos in the first place, then to be honest there is no point in creating any!
Yes, the easy answer is, "So I can get more clients", " so I can get more work" or "So I can sell more of my thing."
95% of the time, this is an answer that I hear! it is very well and good! but you need to understand what more of the below you need!
A - Awareness
B - Building more know, like, and truth!
C - For more people to understand how much you cost for what you sell!
So work on your pillars, of content! to do each of the above!
We are always able to talk about cover what is your basic tone of voice, as well as how you may slightly adapt your tone of voice to other social media channels as you grow into creating content for them.