Customer Discovery for Product Managers | How To Use Surveys, Interviews, and Screeners
Ғылым және технология
An introduction to Customer Discovery, the first stage of Customer Development. This presentation will tactically show you:
1. How to create and conduct interviews
2. How to create effective surveys
3. How to use screeners
4. How to analyze your primary research
5. How to use secondary research
6. How to form a problem hypothesis
7. How to validate your problem hypothesis
Customer Discovery is key to quickly validating your assumptions before spending your precious time and money.
Presented at Columbus Startup Week on 5/11/18. (more below)
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Video by Matt Ray: / matt-ray-26ab34108
Пікірлер: 21
Finally, I found someone who explains customer research techniques in details. What tools would you recommend for conducting surveys? Where can I find the relevant audience?
I watched you until the end (which is something I rarely did). I think you are very practical and insightful. Very appreciated
This was fantastic, clear, and actionable. I normally don't comment but this was really useful information thank you.
I'm probably one of the very few people that watched through the whole thing but I must say this is very very helpful to my situation now, very well explained and detailed with examples. Great stuffs, Jay!
@jayclouse
5 жыл бұрын
Thanks so much, Issac!
This is an awesome reference to conduct user research. Great job @Jayclouse
Hey, thank you so much, although the video made three years ago, it’s helpful to our team situation at customer discovery stage. Don’t spend much time on making a good Customer survey before MVP, instead, go for customer interview directly.
Great content. Took notes of the complete video. Thanks for the great talk.
This is awesome. Thanks for sharing it with us.
I really Liked this one, Learned a lot. Thank you
made notes from this video, thanks a lot for sharing.
this is really great - thank you.
So useful.. thank U
Amazing ❤
great info
This is the greatest resource available on YT for customer discovery.
“Psychographics” love it!
@jayclouse
6 жыл бұрын
Thanks, Jenny!
Sir how to solve the cases in product Management?
@jayclouse Your linkedIN link in the video description is missing an 'i'