Customer Discovery for Product Managers | How To Use Surveys, Interviews, and Screeners

Ғылым және технология

An introduction to Customer Discovery, the first stage of Customer Development. This presentation will tactically show you:
1. How to create and conduct interviews
2. How to create effective surveys
3. How to use screeners
4. How to analyze your primary research
5. How to use secondary research
6. How to form a problem hypothesis
7. How to validate your problem hypothesis
Customer Discovery is key to quickly validating your assumptions before spending your precious time and money.
Presented at Columbus Startup Week on 5/11/18. (more below)
Interested in Product Management? Product Management 101: • Product Management 101...
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I am the founder of Unreal Collective. I am also an author in the product category for Linkedin Learning / Lynda.com Get more product management and personal development tips by joining my newsletter at jayclouse.com/newsletter
Video by Matt Ray: / matt-ray-26ab34108

Пікірлер: 21

  • @annaberzitskaya9865
    @annaberzitskaya98653 жыл бұрын

    Finally, I found someone who explains customer research techniques in details. What tools would you recommend for conducting surveys? Where can I find the relevant audience?

  • @dollaya8893
    @dollaya88933 ай бұрын

    I watched you until the end (which is something I rarely did). I think you are very practical and insightful. Very appreciated

  • @raul9937
    @raul99372 жыл бұрын

    This was fantastic, clear, and actionable. I normally don't comment but this was really useful information thank you.

  • @wuwuisaac
    @wuwuisaac5 жыл бұрын

    I'm probably one of the very few people that watched through the whole thing but I must say this is very very helpful to my situation now, very well explained and detailed with examples. Great stuffs, Jay!

  • @jayclouse

    @jayclouse

    5 жыл бұрын

    Thanks so much, Issac!

  • @abbiiju
    @abbiiju6 ай бұрын

    This is an awesome reference to conduct user research. Great job @Jayclouse

  • @rileylin9858
    @rileylin9858 Жыл бұрын

    Hey, thank you so much, although the video made three years ago, it’s helpful to our team situation at customer discovery stage. Don’t spend much time on making a good Customer survey before MVP, instead, go for customer interview directly.

  • @runs9613
    @runs96132 жыл бұрын

    Great content. Took notes of the complete video. Thanks for the great talk.

  • @hdali1
    @hdali13 жыл бұрын

    This is awesome. Thanks for sharing it with us.

  • @Fordovilla
    @Fordovilla Жыл бұрын

    I really Liked this one, Learned a lot. Thank you

  • @amangupta5103
    @amangupta51033 жыл бұрын

    made notes from this video, thanks a lot for sharing.

  • @Shona_thecatalyst
    @Shona_thecatalyst Жыл бұрын

    this is really great - thank you.

  • @tubesirkazhi
    @tubesirkazhi3 жыл бұрын

    So useful.. thank U

  • @chriscfedrizzi
    @chriscfedrizzi Жыл бұрын

    Amazing ❤

  • @allanmachado2011
    @allanmachado2011 Жыл бұрын

    great info

  • @shantanu9512
    @shantanu9512 Жыл бұрын

    This is the greatest resource available on YT for customer discovery.

  • @alananestor5790
    @alananestor57906 жыл бұрын

    “Psychographics” love it!

  • @jayclouse

    @jayclouse

    6 жыл бұрын

    Thanks, Jenny!

  • @joselyncabacang3851
    @joselyncabacang38513 жыл бұрын

    Sir how to solve the cases in product Management?

  • @ankurbhugra
    @ankurbhugra Жыл бұрын

    @jayclouse Your linkedIN link in the video description is missing an 'i'

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