Pieter Van Leugenhagen, co-founder of yondr and a pioneer in immersive technology, opens the summit by sharing insights into the rapid pace of technological evolution and the importance of embracing innovation. Highlighting the journey from personal computing to mobile, and now to spatial computing, he encourages businesses and marketers to be open to the unknown, as it offers new ways to connect with audiences.
Key Points:
Embrace the Unknown: Pieter discusses the natural human tendency to fear new technology but stresses the importance of embracing it for growth and innovation in business and marketing strategies.
Yondr's Journey: He shares the story of how yondr, an innovation production studio, was inspired by the potential of virtual reality after experiencing Oculus in 2014, underscoring the impact of Facebook's acquisition of Oculus on their direction.
Hype Cycles: Pieter navigates through the hype cycles of recent years, focusing on NFTs, the metaverse, and generative AI. Each represented a peak of inflated expectations, illustrating how technologies evolve and eventually integrate into broader digital experiences.
The Future of Content: With the advent of spatial computing, exemplified by technologies like Apple's Vision Pro, Pieter envisions a future where content is 3D, immersive, and gamified. He highlights the continuous evolution of content consumption, from cave paintings to the prospect of experiencing the internet in 3D.
The Importance of Innovation: Urging businesses not to be left behind, Pieter emphasizes the need to experiment with new technologies and trends. He argues that overlooking these opportunities could pose threats to businesses in the long run.
Website yondr leadership sessions: lp.yondr.agency/leadershipses...
Website yondr: yondr.agency/
Linkedin yondr - / the-yondr
Linkedin Pieter Van Leugenhagen: / pietervanleugenhagen