In advertising, creative strategy is the organizing plan of action for a creative idea. The creative strategy process is mainly involved in 3 outputs.
Watch till the end of this video where we break it down, with an example from Dove’s Real Beauty Campaign!
⭐Credit: Oglivy
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⚡️STRATEGY MATE - strategyfinishingschool.com/l...
📙100 CREATIVE IDEAS ON TINY BUDGETS - strategyfinishingschool.com/l...
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🔴 WATCH NEXT
➜ How to write a creative brief: Seamless Example bit.ly/3h1JyNe
➜ How to write a strategy plan: Ikea Example : bit.ly/3zRER1j
➜ What is an insight vs observation : bit.ly/3cwW8mI
➜ How to write a creative brief? The Problem Statement bit.ly/3jcHTY6
➜ Creative Strategy In Advertising: HP Example : bit.ly/3db4Dnt
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🔴ABOUT ME
I’m Julian Cole, a strategy trainer at the Strategy Finishing School. I’m also a strategy consultant to leading brands like Uber, Disney, Facebook, Apple, and Snap. Previously I was head of comms planning at BBH and BBDO New York where my team and I won over 100+ creative and strategy awards.