The world is crazy right now because suddenly everything is so connected.
Electric vehicles are causing food instability in Congo, Silicon Valley tech culture is eroding the friendship between a cab driver and his pizzaiolo in Italy, and we’re all eating crunchy omelettes because wild birds are changing their migration patterns.
All of these are examples of convergence, and convergence is coming for your brand.
In our newest episode of Talks at Concept Bureau, strategy and innovation advisor Lydia Kostopoulos gives us a lesson on “Convergence Literacy”, which is really the practice of knowing how everything is connected, and predicting how those connections will change our world.
Lydia has brought her insights to the United Nations, NATO, US Special Operations, US Secret Services, IEEE, and the European Commission. It’s her (awesome) job to see how seemingly unrelated dynamics are converging together and creating wholly new market opportunities.
Convergence is the biggest blindspot in nearly every brand strategist’s view right now.
We can hardly see past a year into the future and we think that’s because things are so uncertain, but that’s not what’s really going on.
We feel uncertain because we’re still using first-order mindsets to understand third-order markets.
We haven’t developed the skill of seeing how everything is connected. It is unwillingness, not uncertainty, that’s limiting us. If you truly want to innovate your brand, you can’t do it in the confines of your market anymore because your market no longer lives in a silo.
Convergence Literacy is a skill that takes constant practice, but once you begin to master it, it can reveal a whole new horizon of opportunities for your brand.
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This talk is from us at Concept Bureau, a brand strategy agency for moving the needle of culture.
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