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In this video, we’ll discuss a few important strategies for content marketing that every marketer should know. Some of the strategies discussed in the video are knowing your audience, creating high-quality content, consistently running a/b tests, conducting a competitor analysis, choosing a suitable content format, choosing a content management system, targeting your audience using emails, using native ads and measuring your content performance. Content marketing is a pull marketing technique of creating and sharing valuable content (such as blogs, videos, articles, etc.) to the target audience. A valuable content solves a problem of the target audience, holds their attention by adding value to their lives and results in converting their interest into purchase. So, let's get started with content marketing strategies.
Below are the topics we'll be discussing in the video:
1. Know your audience - 0:31
2. Create high-quality content - 4:27
3. Consistently run A/B tests - 10:40
4. Conduct a competitor analysis - 13:30
5. Choose a suitable content format - 15:21
6. Choose a content management system - 18:54
7. Target your audience using emails - 19:39
8. Use native ads - 21:55
9. Measure your content performance - 23:38
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➡️ About Post Graduate Program In Digital Marketing:
Get a hands-on Live Interactive Learning experience with this Digital Marketing Course. Learn via fundamental and advanced material, preparing you for your Digital Marketing Career. Get a Meta Certified Digital Marketing Associate exam voucher worth USD $99 to showcase your skills.
✅ Key Features
- Simplilearn's JobAssist helps you get noticed by top hiring companies
- Joint Purdue-Simplilearn Digital Marketer Certificate
- Become eligible to be part of the Purdue University Alumni Association
- Masterclasses delivered by Purdue faculty
- Harvard Business Publishing Cases
- Build your website & learn real-world hands-on digital marketing techniques
- Master sessions by Meta Blueprint trainer
- 6-credit transfer for the Purdue Online MS in Communication program
- Meta Certified Digital Marketing Associate exam voucher worth USD $99
- 5 Capstone problem statements and 15+ course-end projects
- 10+ case studies from brands like Adidas, KFC, Nike, Intel, etc.
- 35+ digital marketing tools
- Boost productivity with ChatGPT and AI tools (Blue Willow, Stable Fusion & Well Said Labs)
- Course aligned with Hootsuite and SE Ranking certification
- Learn using Meta Business Coach Chatbot
- Live classes delivered by Industry Experts along with self-paced content
✅ Skills Covered
- Website Creation
- Behavioral Marketing
- Keyword Research
- Search Engine Optimization
- Search Engine Marketing
- Campaign Management
- Social Media Marketing
- Mobile Marketing
- Content Marketing
- Content Strategy
- Strategies for Paid Campaigns
- Analytics ROI and Evaluation
- AI Automation and Emerging Technology
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