Colour as a Registered Trademark - Protecting a brand colour.
Should I Trademark My Brand Colour? 🎨
I was asked recently by someone if they could register their brand colour as a registered trademark. The answer is a straightforward yes, but it could be an unnecessary expense if nobody associates a specific colour with your brand.
In this video, I give reasons as to why you might want to trademark your brand colour, along with reasons that mean it could just be a waste of your time and money.
Stay Creative!
Col
🤘
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Пікірлер: 27
Which brand do you think has the strongest use of colour when it comes to brand recognition?
@RebrandEverything
5 жыл бұрын
I think it has to be coca cola! My first thought was cadburys purple but worldwide it has to be coca cola
@kittenkagome1
5 жыл бұрын
I agree that Coca Cola is associated with that red.
@RockYourBrand
5 жыл бұрын
@@RebrandEverything , I think chocolate whenever I see the Cadbury purple. Not great for the waistline :)
@MsNinahhh
5 жыл бұрын
Tiffany & co
@RockYourBrand
5 жыл бұрын
@@MsNinahhh I can't imagine them using any other colour now. That's how powerful that duck egg blue is for them.
Another great video, thanks very much!
@RockYourBrand
5 жыл бұрын
Thank you :)
Useful video with great information, thank you man! I would say... MasterCard, Coca-Cola... McDonald's
Subscribed and turned on the notifications .. keep them coming !
@zn10999
5 жыл бұрын
and I forgot to mintion that you have a very nice bears :)
Less than a thousand views on this extremely informative video? Weird
Great video sir...but how to know that colour were registered or not in same industry..and were do I register colour if I want??? In pentone website???
@RockYourBrand
5 жыл бұрын
Hi Veenod, you would register the colour with your countries trademark, or IP office. For example, in the United States of America, you would register with the www.uspto.gov, for mew in the UK, it would be trademarks.ipo.gov.uk/ipo-apply To search for registered trademark colours, you are best getting help from a trademark specialist.
অনেক অনেক ধন্যবাদ আপনাকে বিস্তারিত বোঝানোর জন্য।
@RockYourBrand
5 жыл бұрын
Hey Hossain, I'm not sure what your comment says as I can't read the language, so i will say thank you for taking the time to leave a comment :)
@caelum6418
3 жыл бұрын
@@RockYourBrand They are speaking Bengali. They are thanking you for explaining in detail.
Interesting. It makes me afraid to choose the wrong color in my designs though...
@RockYourBrand
5 жыл бұрын
That's interesting Jennifer. What do you mean by that?
@kittenkagome1
5 жыл бұрын
@@RockYourBrand You don't know what colors may belong to another company and you don't want to get in trouble.
@RockYourBrand
5 жыл бұрын
@@kittenkagome1 I see what you are saying. I wouldn't worry too much about colour when it comes to using them in marketing materials. If however you are creating a logo for a business, then it is best to do some research to see if there are any registered colours in your clients sector.
Does Lay's or other chips have any color trademark?
@RockYourBrand
Жыл бұрын
Hey Srijita, I'm sorry but I don't know if they do. You'd have to do a trademark search to find out. They may have colours registered as part of a specific logo or design, but I don't know if they have trademarked specific colours in relation to their overall brand, the same way for example, that Coca Cola have done with their red colour.
@srijitaadak5472
Жыл бұрын
No problem, thank you for the response.
If I am using my logo without having registered And someone copy my logo and get registered I am using that logo for 1 year Then what happens I have to remove that logo from my brand Or not?
@RockYourBrand
3 жыл бұрын
I don't know the answer to that I'm afraid. I do know that if you have been using a logo and/or name for a long time then you probably stand a better chance in court defending against someone who has trademarked a similar design. As far as I am aware, every case is treated on its own merit and every country will probably have its own way of dealing with situations like that.
@tradesm8140
3 жыл бұрын
Sir you are great , thanx for reply Love from india