With the ridiculously high cost of higher education these days. The students should make every opportunity of it.

It will be an interesting story to watch. Social media creates a lot of "influencers", who can make money off their content. But if you are a live performance artist, there is a conflict between art and commerce. When the artist/performer pays another professional to manage their NIL, that is a whole other business. I absolutely agree that college athletes deserve to profit off their efforts. Colleges have been doing it for years. But it will be a bumpy ride.

Good for them!

So happy for these young athletes! 🎉

It's about time we reward individuals that desire to become productive human beings in our society. A pure example of networking with cash in reverse settings.

If only America did this for STEM students too, the true heroes advancing humanity.

This is great. They won’t need our tax dollars to subsidize their education.

Good on these young men & women. For a lot of them this will be their peak time to earn relatively big sums since majority dont make the pros so secure that bag people !! For you and your family !! More power to the athletes !!

All thanks to the supreme court forces them to do this.

This is exciting, props and kudos to the student athletes taking advantage of this. As stated in the video, not all student athletes are aiming to go into the pro leagues of their respective sports.

This is all meaningless without more limits on advertising, advertisements are often misleading and fail.

Imagine going to college and you can’t earn a sponsorship but now you can! 😭😭

I hope former athletes file suite. Can athletes still work a job, or do you have to be popular enough to have people throw money at you or you starve?

Dr Pepper and Gatorade being advertised by young amateur athletes just seems like another way to advertise sugary drinks to kids.

This destabilized the market a bit. Athletes are getting smarter and may take more risks financially. Also with how often players are traded in the NBA this might focus the market on a more digital nand international basis investments that are not locally based to prevent bias trades and advantages to locations.

This is wrong. College athletes get a free education room and board all they can eat and other perks like free tutoring. To have them make money off they’re image while getting a free education, this is going to fuel big schools, especially with a strong football programs, to separate from the pack. Students will go to the schools that pay the best for their NIL and the entire notion of education is down the drain. But it’s already been that way for a while

with ad money like that one from dr. pepper and yasso college athletes can earn cash and pay for college seats with that cash

Just what we need, more social media influencers. Ugh! I'll be glad when this era is over (although I'm for these student athletes cashing in).

Great

Great more exploitation of the consumer.