Could of easily edited some of the scenes out where you’re on the phone to people having tough conversations but you kept it in and showed us the real side of the business. Probably one of the best documentaries (if you’d call it that) I’ve watched. Both of your work ethics will take you far… just remember to go for a swim

The overall creative and design process, from hand sewing and nitpicking of the fabrics, to the shoot and launch, are blood sweat and tears! I am mad inspired by you Cole and Jonny! You both deserve the success Cole Buxton has reached at this point and the success it will surmount to! MAD RESPECT LADS!

This wasn't a doc, its a full fledged movie Well done to everyone involved

This is an unreal doc. Executed perfectly. Such a beautiful/ emotional moment when the site went live, and they smashed their target in 12 mins, seeing them hug. Almost like a ‘sigh, it was all worth it’. Great one lads

The videography captures the essence of the brand perfectly - congrats Cole and Jonny

Absolutely mint documentary. Credit to the videographer. The angles, the way he built the tension and showed just how much stress you have both been through.. top draw. Can't even imagine how hard it is to see yourself like this as well. Just showing the rawness of it all. Respect for that. Also, big up Jonny's Mum. My Mum says the same to me and I never take her advice either. Maybe they're on to something these Mum's.

as an American, i love how much time and effort goes into each garments. i love wearing cole buxton knowing the fit is phenomenal

one of the best fashion documentaries out there.

Lads. This was fucking class. What an insight into the business and the highs and lows of the journey. Sky’s the limit 🌎

We need a Cole Buxton shop in Toronto Canada 🇨🇦. Seriously. Make it happen Cole.

Coming from somone who's in the process of starting my own brand atm and struggling like shit, this was a fresh breath of air and exactly what I needed! Thank you guys for existing!

This was honestly crazy. So inspiring as well, all the trials and tribulations but never giving up. Appreciate this so so much, not aware of a lot brands who capture this type of content and then let the world see it. The videography, execution, content, the emotions captured, the b roll, damn! Big big respect for all of you man, keep going! HUGE fan and wishing you guys continued success

this was a sick watch 👏

Wow. Unreal. Much love for Jonny and Cole for sticking it through!!

My entire life I’ve always feared those situations where it all goes to shit but after watching this and also CB52 I just want to have my own shit and face those problems like you guys did. Truly inspiring

Bloody brilliant - and the ecomm shoot was exquisite. The content, to the videography, to the product, and passion for what you do. Much respect to the whole team.

This is an amazing amazing amazing video. I have loved this brand for a while and now seeing this video just solidifies all my feelings. This was THE best behind the scenes brand content on KZread. And there is tons of great work, but this is by far THE BEST. As an aspiring designer this was fuel onto the fire and such a cool intrinsic way to really see behind large brands. Well done y’all 👏🏼 👏🏼

What a ride. Massive respect to you guys!

impressive. the direction, cinematography and sound design are so on point. you gangsters are inspiring the rest of us out there. so grateful whenever I receive some of your products here in Switzerland, truly an honor to wear what you created in your minds.

Wow! Could’nt make the premier but so glad I finally got to see it. Makes me appreciate even more the personal call from sat and speaking with Jonny when the quality issues were in full flow. With everything that they were dealing with they still had time for me to sort out my orders. Unreal lads. Good luck for this Friday. Hope it’s smoother 🙌🏻. Much love!

I walked passed the store in soho a few weeks ago, I must say I was impressed with the futuristic presence of the store and overall feel of the garments. Fast foward watching this It is amazing to see and understand the vision and true transparency of cole buxton! truly inpiration keep goiing!

Incredible, everything on point. Big up the Cole Buxton crew.

Mad respect for you two! But ultimately well done and huge congrats for pushing through and getting out on top! Two big champs and have big respect for your brand and overall output for the brand and customers!! ❤

❤always and forever

This is why I’ll continue buying into the brand for years to come. Solid lads. Well done fellas, hope to see another doc like this in the future.

One of the most stressful, anxiety inducing docs i’ve seen. Brilliant though!! Love the hard work and dedication.

I ain't gone lie to you man, this made me emotional! I have so much more respect on top of the admiration I have for the brand, after watching this. I fucking love you guys man!

This make me appreciate the brand so much more! The fact that you care about your customers and quality of your clothes is really amazing. Can't wait for you're next drop after watching this. Probably the best brand documentary I have watched to date. Big up Cole and Jonny

Have so much respect for these lads 👑

Let’s go finally 😮‍💨

crazy documentary, today I ordered the first time at CB and gosh seeing you work so hard reminded me of my mother who also runs a clothing brand. sweat, tears but a lot of love for the brand. mad respect!

So happy to have finally watched it. Absolutely loved it.

what a quality piece of documentary! loving every aspect of the videography and much love from SG! 🖤

One of the best things I’ve watched in a while. Hopefully the will be more!!

And you’re still fooking here. Go at it lads, 2023 is gonna be BIG. Much love x

Glad you’re still hustling! Got so many timeless pieces of your collection - lovely quality and feel since so many wears

This was a quality documentary, serious respect for the love and dedication you both have for the brand. Would love to see a similar documentary on the CB relationship with UVU

want to start my own brand one day and this this was crazy rollercoaster with insight, storytelling and immense videography. Well done Jonny, Cole and the team

this video is beyond insane. Sending love

Let's go! 🤍

This documentary is actually perfect people don’t show this side of creating a brand knowing that a brand as big as yours goes through technical issues gives me hope……. Cuz when I got through it I do feel like a failure but it’s part of being a brand owner….. so thank you 🙏🏾🙏🏾🙏🏾🙏🏾🤝🤝🤝

Unreal watch. Well done lads. Big up the film crew the direction of this tape is mega.

Astounding. What a work of art.

Crazy scenes! What a film.. what a team, what a company

Smashed it boys, CB is a brand like no other

Brilliant. Absolutely brilliant.

Unbelievable documentary, wish it was longer!

Freaking incredible! Thanx 4 sharing!

Insane work once again!

Loved every minute of this!

Wow - true rawness and so inspirational mates. I felt like I was living my own dream through this. So glad I stumbled upon this. Cheers for more to come

Lovely documentary of this stunning development.. appreciate your work and love with & for garments a lot!! Greetings from Berlin.. kind regards, a huge fan.

Always great, keep it up

love this so much!! Such an amazing Film x

Ridiculously good documentary lads, so inspired love the work you’ve put in. Gonna buy a piece or two now off the website. Also just letting you know the restock notification button doesn’t work, at least didn’t for me. Again, you should both be ridiculously proud of each other and the whole team. Keen to meet you both at some point in person.

Absolutely class this ❤

Amazing job! Love to see the proccess of yours. God bless y'all!

Must be the 30th time I’ve watched 🎉

Let’s go!!!

The proportions of the products are all made with such incredible care and attention to detail and quality. Best wishes for your continued success.

I loved this, I hope to see more in the future !

Legends.

I swear the talk with mum always keeps my head on a swivel too

I loved every second!

CRAZZYYYYYYYYYYYY!

Thank you for telling your story lads

got to see the store in person yesterday. i need to go back after watching this.

Unreal lads, what a ride

Waited longer for this film than for my order on black friday 21 🤣🔥

great watch - need more!

I do not regret clicking on this video. I learned a lot. Thank you!

So inspiring, hope to see more in the future!

Class

Loved this lad’s excellent watch

This is absolutely perfect.

Big Love lads

Insane, love it

This is sick. Congrats !

This is incredible

Watching this for the 6th time

Love from Canada lads 🇨🇦

This is so crazy !

great quality gear! Love my tracky bottoms

So much more than a piece of clothing, incredibly inspiring boys.

I'm your 1000th subscriber, unreal⚡

This is mint watch!

Great vid, lovely clothing, beautiful brand ♡

Loved it❤

Quality lads! Inspiring.

Wow absolute insanity!!! Best in-house brand docu I've ever watched , if you've watched the entire thing and didn't decide to buy something I don't know what's wrong with you! Cheers Lads 💫

This was fuckin sick! the marathon continues

💯

Don’t even know these guys but felt proud of em! Lol. Favourite brand right now

Crazy good you guys. Much love from Portland, Oregon

This is really well made, great watch!

Wow. this was insane. what a story

This is amazing

Incredible

Awesome videography and storytelling of the brand fellas! Best of luck!

half way through, this is f***ing insane