Christina Henderson | 2023 Running Event, Trail Running Business, Outdoor Industry Trends
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Christina Henderson serves as the Executive Director for the Running Event, the premier trade show for the running industry which takes place annually at the end of November in Austin, TX.
At the time of this recording, we were just a few weeks away from the 2023 edition, so I figured this would be a good time to chat with Christina and get a better understanding of how the event serves our community, what's new for this year, and the implications of the social and commercial trends she's noticing.
Timestamps:
(2:44) - Running Event backstory
(12:58) - Running Event business model
(28:04) - running industry trends
(51:04) - Running Event expansions
Sponsors:
Naak - use code SINGLETRACK15 at checkout on their website (www.naak.com/) to get 15% off your purchase.
Rabbit - use code Singletrack20 at checkout on their website (www.runinrabbit.com/) to get 20% off your next order.
Oladance - use code ST at this link (oladance.com/ST) to get $30 off the Oladance OWS2 headphones.
Brooks Running - check out their High Point clothing collection and new and improved Cascadia 17 shoe at this link (www.brooksrunning.com/singletrack).
Kodiak Cakes - use code Singletrack15 at checkout on their website (kodiakcakes.com/singletrackpodcast) to get 15% off your next order.
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Пікірлер: 1
Maybe boring for most runners following you. I thought it was good. The business side is interesting to me even if my KZread channel is still hobby with my trail running. I am glad they have made it easier to get in for trail running influencers this year. It was tough in the past if not a retailer. I had hamstring surgery last week so kind of messed up currently with crutches but I do plan to be there on Wednesday. I like to say hello if possible. I will be in press team roaming around all day. Keep up the good work.