Chobani founder and CEO Hamdi Ulukaya has a tale that practically defines the American Dream.
Ulukaya, a Kurd, was born in eastern Turkey, where his family owned a small dairy farm. He eventually came to the U.S., and in 2005 came across an abandoned yogurt factory for sale in upstate New York. Ulukaya bought it and hired a small team and to make yogurt that was less sugary and less watery than what was generally produced in the U.S.
The product was called Chobani, and it was a hit. Today Chobani is a global player and has more than 20% of the U.S. yogurt market.
HBR editor in chief Adi Ignatius sat down with Ulukaya in this episode of our video series “The New World of Work” to talk about:
• How Chobani has managed to stay true to its original values, even as it massively scaled up and competed in a sector where quality often has to compete with profitability.
• What it takes to truly put a company’s people at the center of the corporate mission.
• His and Chobani’s role in supporting refugees, through employment-and other-opportunities worldwide.
This interview part of a series called “The New World of Work,” which explores how top-tier executives see the future and how their companies are trying to set themselves up for success. Each week, HBR Editor Adi Ignatius will interview a leader on LinkedIn Live - and then share an inside look at those conversations and solicit questions for future discussions in a newsletter just for HBR subscribers. If you’re a subscriber, you can sign up for the newsletter here: hbr.org/my-lib....
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