CGI VFX Spot : "Bio-Morph" for NIKE
This is nicely detailed Nike spot created by the great folks over at Digital Domain that is very reminiscent of the effects pioneered in Hollow-Man. Really well animated, lit and rendered. It premiered at the annual 2012 Nike Innovation Summit on February 21, is a performance-driven expression of how the shoes are knit seamlessly to fit to a runner"s foot like a second skin.
Watch the Making of here: • Video
Tackling the challenge to create a new material and method for making shoes, Nike is, for the first time, manufacturing them in-house at its Portland headquarters. To develop an accurate visual expression for the innovative weaving process director David Rosenbaum met with Nike engineers and watched the shoes being made on customized industrial knitting machines. The result was a thirty-page story with images and a concept that convey both the unique attributes of the shoe and how they impact the running experience.
Пікірлер: 17
That’s a wicked commercial!
Awesome ad, nice pair of shoes too
The art is next level
this should be virul till this dayy
Awesome... great work... I love you
Nice
Woah! Cool!
Wowww
Қандай керемет!!!!!!
Can you reupload the making of?
Ну как вы моли выложить такое видео не в HD? : )
Only 34k views? People have no taste
Супер
so...no socks?
Socks??????????
@Ownxer
3 жыл бұрын
Yeah?