EntertainmentMakers: On Screen and Behind the Scenes celebrates Cheryl Boone Isaacs, CEO and President of CBI Enterprises and former President of the Academy of Motion Picture Arts and Sciences.
Isaacs currently serves the founding director of The Sidney Poitier New America Film School at Arizona State University as well as CEO and president of CBI Enterprises, a consulting firm that has worked with companies like MTV Films, Paramount Pictures, Universal Pictures, Lionsgate and Sony Pictures Entertainment. She also previously served as president of theatrical marketing at New Line Cinema and as executive vice president of worldwide publicity for Paramount.
Beginning in 1987, Boone Isaacs served as a member of the Academy of Motion Picture Arts and Sciences. She joined the public relations branch of the Board of Governors in 1992. In 2013, she was elected president of the Academy of Motion Picture Arts and Sciences. Boone Isaacs was re-elected in 2015, launching the initiative A2020 to increase the number of women and minority members to the Academy by 2020. In 2017, Boone Isaacs oversaw the development of the Academy Museum of Motion Pictures in partnership with the Los Angeles Museum of Contemporary Art, before stepping down as president.
In 1983, Boone Isaacs was named director of advertising and publicity for The Ladd Company, where she worked on films such as Once Upon a Time in America, The Right Stuff, and the box office hit Police Academy. In 1984, she was named director of west coast publicity and promotion for Paramount Pictures. Later, she became executive vice president of worldwide publicity for Paramount Pictures, where she oversaw the marketing campaigns for Academy Award Best Picture winners Forrest Gump and Braveheart. In 1997, Boone Isaacs was named president of theatrical marketing for New Line Cinema, and became the first African American woman to head a studio marketing department, where she promoted Austin Powers: The Spy Who Shagged Me, The Wedding Singer and Boogie Nights. In 2000, she founded CBI Enterprises, Inc., and worked on publicity for The King's Speech and The Artist. In 2013, Boone Isaacs produced the multi-award-winning documentary Tough Ain't Enough: Conversations With Albert S. Ruddy, which highlighted the life and career of the two-time Oscar-winning producer.
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