A POP display is also known as a “Point-of-Purchase” display is intended to do one main thing, and that is to attract shoppers attention and boost in-store sales. The POP display may be used to promote new products, a special promotion, or a seasonal product. They are separate from the standard aisle shelf display.
Overall, retail floor display stands are an effective way to promote products and increase sales in a retail environment. They can be customized with graphics and branding to make them more attractive and eye-catching to customers, and they can be used to showcase new products, seasonal items, or items that are on sale.
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