Businesses fail because...

Ғылым және технология

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ABOUT JOHN COOGAN:
I am the co-founder of soylent.com and lucy.co, both of which were funded by Y Combinator (Summer 2012 and Winter 2018).
I've been an entrepreneur for the last decade across multiple companies. I've done a lot of work in Silicon Valley, so that's mostly what I talk about. I've raised over 10 rounds of venture capital totaling over $100m in funding.
I work mostly in tech-enabled consumer packaged goods, meaning I use software to make the best products possible and then deliver them to the widest possible audience. I'm a big fan of machine learning, python programming, and motion graphics.
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CONTACT:
You can get in touch with me via Twitter: / johncoogan
Disclaimer: This video is purely my opinion and should not be regarded as a primary source. I am not a financial advisor and this is not a recommendation to buy or sell securities. Always do your own due diligence.

Пікірлер: 304

  • @aviiralsharma
    @aviiralsharma2 жыл бұрын

    All what I needed in under 16 minutes....honestly, If this information was in a video of 45 minutes I'd still watch it second by second. SO VALUABLE.

  • @JohnCooganPlus

    @JohnCooganPlus

    2 жыл бұрын

    That's really great to hear! It's a super broad video, but hopefully it creates a framework. Big investors really do think about these 6 steps when considering an investment. If you can convince them that you will be able to pass all 6 hurdles, they will probably back you!

  • @vasumaru242

    @vasumaru242

    2 жыл бұрын

    solid breakdown! Really like your videos John.

  • @nathanieldking

    @nathanieldking

    2 жыл бұрын

    I've sat through so many day or week long startup seminars that only covered what was covered in this video.

  • @Sepci0
    @Sepci02 жыл бұрын

    Timestamps: 1. 0:58 Product 2. 3:20 Demand 3. 5:35 Profitability 4. 8:31 Marketing 5. 11:47 Scale 6. 14:14 Platform

  • @hamidrezaei3862

    @hamidrezaei3862

    2 жыл бұрын

    Thanks alot

  • @kingnanaprempeh

    @kingnanaprempeh

    2 жыл бұрын

    Wow

  • @kingnanaprempeh

    @kingnanaprempeh

    2 жыл бұрын

    Amazing summary

  • @ClintochX

    @ClintochX

    2 жыл бұрын

    Your Amazing! 😍

  • @Scuffy

    @Scuffy

    2 жыл бұрын

    Product ✅ Demand ✅ Profitability ✅ Marketing ✅ Scale ✅ Platform ✅

  • @creatorbrain
    @creatorbrain2 жыл бұрын

    The amount of value in this video is nuts. Great video John!

  • @JohnCooganPlus

    @JohnCooganPlus

    2 жыл бұрын

    Hey! That's amazing to hear! Glad you enjoyed it!

  • @asutin

    @asutin

    2 жыл бұрын

    Hi hunter :3

  • @Vasshi13

    @Vasshi13

    2 жыл бұрын

    I agree, I'd watch every video this guy makes no amtter what the topic is

  • @finalbox4416
    @finalbox44162 жыл бұрын

    Growing a business is: 10% luck 20% skill 15% concentrated power of will 5% pleasure 50% pain And 100% reason to remember the name

  • @JohnCooganPlus

    @JohnCooganPlus

    2 жыл бұрын

    lol a true classic

  • @shakirghazali2890

    @shakirghazali2890

    Жыл бұрын

    This is why you should start with food stall

  • @Psych2go
    @Psych2go2 жыл бұрын

    Love these analysis and insights!

  • @arthurho79
    @arthurho792 жыл бұрын

    The content here is so immersive and helpful that if given a few real life examples for each point, all these could be written into a book.

  • @alt_realm
    @alt_realm2 жыл бұрын

    Content quality is top notch as usual. I want to hear topics like Quantum Computing and how Quantum Technology would help solve problems and what is the current state of it in terms of solving problems.

  • @stachowi

    @stachowi

    2 жыл бұрын

    Classical computers aren’t going anywhere, quantum will be used for specific applications same way graphics processing units are used for games, modeling and machine learning. Quantum computers threaten crypto though by breaking their security.

  • @FlyEnri
    @FlyEnri2 жыл бұрын

    I just published a 20min youtube video that has maybe 1/10th of the amount of info packed in this 15min documentary ! Insane John, you're killing it !

  • @benedekk.8381
    @benedekk.83812 жыл бұрын

    The strategy I launched my businesses with is 1. business background, research, sales copy, business plan, testing. 2. Marketing, sales system creation. 3. final product creation, manufacturing. 4. profitability 5. Scaling up. 6. Long-term business plan for 10 years. 7. Innovation, new products ideas inventions. !!! you should never create the product first because might no one will ever buy it. Before your product is done: Target audience research, sales copy, business plan, marketing plan. Then you will not go bankrupt because you have a product made with millions of dollars, then no buyers. Just my personal experience

  • @shuaibsalim6616

    @shuaibsalim6616

    2 жыл бұрын

    Why sales copy before business plan and testing?

  • @benedekk.8381

    @benedekk.8381

    2 жыл бұрын

    Hey Shuilab Salim! Actually, thanks a lot for that Q. So Starting a Business is quite a ruisk, as this vodeo's title says it. I get the research, sales copy done to see if people would actually be interested in buying the product. If not that is already a no go. But If the idea itself is actually a succes, many people said they would buy it. Then it is time to build a business plan, to make the business actually succesful, and because people already said the would buy, we can create a business plan and Get INVESTORS!

  • @averageweebo101
    @averageweebo1012 жыл бұрын

    I'm still planning on level 1 and this is a great help for my future plans to create a business. Thank you for such a wonderful content.

  • @JamalUddinPrince
    @JamalUddinPrince2 жыл бұрын

    Good to have this in my youtube recommendations this soon...only 26 mins ago this video was on air.

  • @vsharma17147
    @vsharma171475 ай бұрын

    Your Channel Should be Mandatory for Startup founders🔥

  • @Jamesaflacey
    @Jamesaflacey2 жыл бұрын

    Honestly one of the best produced channels out there. Appreciate your content and quality of presentation John.

  • @josue6131
    @josue61312 жыл бұрын

    Building tension up towards level 5 felt like a movie, made me say “damn” and everything! Great video man

  • @redmond2582
    @redmond25822 жыл бұрын

    John - this is EPIC! One of the top 3 learning for me on KZread (I have premium membership and I watch a lot). Thank you. Not sure if you took these 6 layers from a book - if not - please write one. It will be very useful and sell like crazy! Great job!

  • @damian-liveonyourownterms546
    @damian-liveonyourownterms5462 жыл бұрын

    So much value packed into a 15min video. I’m saving your video to rewatch periodically. Thanks John

  • @expiredlettuce141
    @expiredlettuce1412 жыл бұрын

    Never watched one of your videos, but i got recommended this one. So glad I did

  • @brandonemmanuel5032
    @brandonemmanuel50322 жыл бұрын

    I needed this. Thanks man. I gotta say I'm in level 4 of this game too, and tbh level 5 is really hard to crack... but we thrive. To the folks getting started, let me say this: Timing is key and Patience is a competitive advantage. And even though the life-changing chunk of money comes in often in level 5, when you do level 1, 2, 3 & 4 correctly, you've built solid ground and a money-making machine that enables you to survive long enough in the game to witness your competition come and go and the landscape change, 'till it's the right time for you to rise. Thanks again.

  • @retrictumrectus1010
    @retrictumrectus10102 жыл бұрын

    I read a comment about you having great production quality and I agree. Then I was shocked that the comment mentioned that he also mentioned that this is not a million-subscriber channel. I did not notice it at all. If you guys continue to pump up quality work, I expect this channel to reach at least 200K subs this year, at the very worst.

  • @capslock5704
    @capslock57042 жыл бұрын

    Honestly amazing content, and as a business owner myself. This really hits home.

  • @jainilt
    @jainilt2 жыл бұрын

    Awesome stuff dude.... You make things so clear...

  • @cesarzaitoun1129
    @cesarzaitoun11292 жыл бұрын

    i used to watch shark tank and they always ask the same questions but never understand why they ask them, but after this i can say i have understand the big picture Thanks for this amazing video

  • @hemi8650
    @hemi86502 жыл бұрын

    good job, John. What an informative and in the same time short video!

  • @curtisfoster540
    @curtisfoster5402 жыл бұрын

    Subscribing to this channel was a very smart move for me. This video, like so many others in his library, is just BRILLANT.

  • @robimalco
    @robimalco2 жыл бұрын

    This is the best content I have ever found on youtube (and I spend a lot of time finding cool content)

  • @DonMaseven
    @DonMaseven2 жыл бұрын

    You're heading towards 1 million subs, brother - Superb video!

  • @dhanvisykes
    @dhanvisykes2 жыл бұрын

    Well done video! really easy to digest and clearly outlines the path to success!

  • @neerajwa
    @neerajwa2 жыл бұрын

    Unexpectedly great video. I thought this is yet another candy floss suggested by KZread. This is probably the first video of this creator I saw, but I am sure subscribing to it

  • @bryantbrown8747
    @bryantbrown87472 жыл бұрын

    Great videos and highly informational. Keep them coming!

  • @salomon1841
    @salomon18412 жыл бұрын

    My learning from this video is to think in our business as the life of a person. From the begining to the final.

  • @educationaltechnology8363
    @educationaltechnology83632 жыл бұрын

    I can see a new successful multimillion YT channel .. wonderful content and valuable info congrats 💐

  • @lehast
    @lehast2 жыл бұрын

    This is a freaking awesome video, you earned every letter in that sentence, THANK YOU!!!

  • @oneito947
    @oneito9472 жыл бұрын

    a fantastic video on all the hurdles that a company requires to go through to be able to grow. you are right that level 4 is a hard level to crack generally

  • @adriancornejo2223
    @adriancornejo22232 жыл бұрын

    This couldn't have come at a better time. I'm a startup nerd myself who just launched his product a few days ago. No sales xD. Will try my best to find product market fit

  • @thenbaplayer9485
    @thenbaplayer94852 жыл бұрын

    Wow Such a great video definitely going to subscribe!!!

  • @hikodzu
    @hikodzu2 жыл бұрын

    Business Phase 1) 0:58 Product 2) 3:20 Demand 3) 5:35 Profitability 4) 8:31 Marketing 5) 11:47 Scale 6) 14:14 Platform

  • @watema3381

    @watema3381

    2 жыл бұрын

    Stolen!

  • @abbasz1
    @abbasz12 жыл бұрын

    One of the best channels i am subscribed to. Thanks

  • @GuillaumeVerdonA
    @GuillaumeVerdonA2 жыл бұрын

    I feel like I got a whole MBA from this one video. Incredible value. Thanks John!

  • @ruyoledmonton9012
    @ruyoledmonton90122 жыл бұрын

    I’m not here to converse for him but to testify just for what I’m sure of ,he is trust worthy and best option ever seen

  • @nicholaswilliams6092

    @nicholaswilliams6092

    2 жыл бұрын

    Edward is an expert,he is really good and everyone loves his genuine services ,he has helped me recover what I lost trying to trade on my own

  • @anthonymedina8240

    @anthonymedina8240

    2 жыл бұрын

    He is very good,I invested $5,000 and cashed out $14,000 after 3 weeks.I still wonder how he get his analysis

  • @tracyira2793

    @tracyira2793

    2 жыл бұрын

    Knowing the right source guarantees winning and profit, Mr Richardson has been my money making machine

  • @jackleonard575

    @jackleonard575

    2 жыл бұрын

    How can one reach an expert in trading , cos I have lost alot of money trading with a wrong trader .

  • @yolandacabrera4687

    @yolandacabrera4687

    2 жыл бұрын

    He is an exceptional and lucrative broker at same time.I just bought my dream Mercedes from last weeks profits.All thanks to her expertise

  • @KennethChooTV
    @KennethChooTV2 жыл бұрын

    Wow this is a very valuable content for entrepreneurs and it basically breakdown how most biz fail. This will help us learnt from their mistakes and thrive!

  • @AshishRajan
    @AshishRajan2 жыл бұрын

    As always great content and insight John! After watching this I realised my Media company is stuck on level 4 too. 😮

  • @johnburlinson5472
    @johnburlinson54722 жыл бұрын

    This is so fucking good man. Incredibly helpful. So cool to be watching this far before this channel becomes the largest in the business world.

  • @AlbertAngmor
    @AlbertAngmor2 жыл бұрын

    This is so clear. Great work

  • @LionTree
    @LionTree2 жыл бұрын

    I've been watching your videos for a while. I just assumed I was subscribed....great content! Officially subbed!

  • @abderrahimoukhrib4212
    @abderrahimoukhrib42122 жыл бұрын

    Thank you John. i love your content.

  • @konstah2043
    @konstah20432 жыл бұрын

    What a video! Keep up the amazing work John!!!

  • @Allthingfunny
    @Allthingfunny2 жыл бұрын

    John you don't know how much help you have been in my life

  • @transformingstep
    @transformingstep2 жыл бұрын

    This is an incredibly valuable video. Great job John!

  • @EmekaI
    @EmekaI2 жыл бұрын

    I really like this way of thinking about it as six levels. Definitely helps you know where you sit

  • @markmccormack9026
    @markmccormack9026 Жыл бұрын

    Man you are so nice and genuine and cool. Just discovered you. compsci MBA from Melbourne Australia. Well done.

  • @cyanide6954
    @cyanide69542 жыл бұрын

    Just subbed keep it up man

  • @zhaomin9296
    @zhaomin92962 жыл бұрын

    Love all your videos with super insightful contents and flawless delivery…. Perfect … if 1 percent of KZreadr can be like you, I think google will be the most valuable company in the world and KZread alone will be bigger than Netflix and Disney combined …

  • @neanda
    @neandaАй бұрын

    this is timeless advice, thank you John

  • @ELISHACAEZ
    @ELISHACAEZ2 жыл бұрын

    You just reminded me I don't have to invent everything I can just buy someone else's entire company that's soooo smart

  • @TylerF
    @TylerF2 жыл бұрын

    Loved the use of examples to really explain things. Great work John! 100k is just around the corner 😈

  • @JohnCooganPlus

    @JohnCooganPlus

    2 жыл бұрын

    thanks a lot! 100k is soooo many people, really crazy to think about.

  • @JohnCooganPlus

    @JohnCooganPlus

    2 жыл бұрын

    aaaand it happened lol

  • @EthanBampeire
    @EthanBampeire2 жыл бұрын

    Thanks for the Video. I like the examples you give.

  • @besteaglesux
    @besteaglesux2 жыл бұрын

    Thank you for the content!

  • @amiraslanbakhshili5420
    @amiraslanbakhshili54202 жыл бұрын

    Excellent video! Thank you!

  • @mentoriii3475
    @mentoriii34752 жыл бұрын

    the content quality on your videos is beyond insane

  • @thelaw3536
    @thelaw35362 жыл бұрын

    Good structure and editing

  • @BradyDigital
    @BradyDigital2 жыл бұрын

    Love your videos John. I entered into a startup a few years ago around the 4th phase working in development and marketing, and we were acquired by a fortune 500 company last year! Keep up the great videos 👌

  • @JohnCooganPlus

    @JohnCooganPlus

    2 жыл бұрын

    That's awesome! Thanks for the support!

  • @stylinsandwich

    @stylinsandwich

    2 жыл бұрын

    Damn bro congratulations!

  • @JDihlmann
    @JDihlmann2 жыл бұрын

    First of all great video, great content and well structured. I have some critic regarding your cutting style and visual background, the first 5 - 6 videos I watched where great and refreshing, seeing all this shorts from movies really sparked interested and hype. But now after several videos more I must say that it starts distracting me from the real content and the video topics start to blur. I cant visually remember which video was which and therefore it is hard for me to recommend specific videos to others. Sure its the leanest and entertaining way with low cost, but if you keep growing I would love to see some restructuring or own visual content.

  • @daniele.5163
    @daniele.51632 жыл бұрын

    Great content, thanks a bunch!

  • @Michaelshay1979
    @Michaelshay1979 Жыл бұрын

    I’ve been on step one for three years! Still chugging, never give up!

  • @CharlesWeill
    @CharlesWeill2 жыл бұрын

    Watch out, John! Mentioning VPNs is poison to AVD. Viewers are trained to think any mention of a VPN is an ad haha

  • @JohnCooganPlus

    @JohnCooganPlus

    2 жыл бұрын

    ahahah I gotta watch the chart for a dip.

  • @Jubair194
    @Jubair1942 жыл бұрын

    This was a *bloody* great video, more please sir!

  • @JohnCooganPlus

    @JohnCooganPlus

    2 жыл бұрын

    Thanks so much! Got a bunch of new ones coming soon.

  • @dennisrydgren
    @dennisrydgren2 жыл бұрын

    Im CMO at a startup. This is a nicely balanced summary of then game.

  • @themalejodietaylor2599
    @themalejodietaylor25992 жыл бұрын

    Great video. Thank you. 😎

  • @Patrick-Boss
    @Patrick-Boss2 жыл бұрын

    Soo much value!! 🙏

  • @XanderB42
    @XanderB422 жыл бұрын

    This is the most helpful video I have ever watched.

  • @LAE-7
    @LAE-72 жыл бұрын

    love the graphics! Sorry to see that this isn't doing well. It's an an amazing video with great graphics.

  • @joelmaiato4302
    @joelmaiato43022 жыл бұрын

    I never thought 15 minutes could be so short

  • @stachowi
    @stachowi2 жыл бұрын

    Bro... this content is fucking awesome. I'm a 7 figure entrepreneur and this content is fantastic. I knew a lot of it, but it builds trust in your channel and your content. You're really helping out a lot of early entrepreneurs from a lot of loss and failure. Kudos.

  • @gc-yt6627

    @gc-yt6627

    2 жыл бұрын

    What business do u run if u don’t mind me asking @stachowi

  • @stachowi

    @stachowi

    2 жыл бұрын

    @@gc-yt6627 i own a gym chain and an online nutrition (digital diet plans) company... i used to work as an engineer and i taught myself how to code at night, then applied my skills to business. Nothing ground breaking, just execution.

  • @gc-yt6627

    @gc-yt6627

    2 жыл бұрын

    @@stachowi what coding Lang would u recommend me learning as a 16yr old? And r u based solely in the US (the gym chain)?

  • @stachowi

    @stachowi

    2 жыл бұрын

    @@gc-yt6627 100% javascript, yes in the US. I WISH i had this course when i got started... would have saved me 7 years of manually learning and trial and error. kzread.info/dash/bejne/gKJrp7psqs6thdI.html

  • @stachowi

    @stachowi

    2 жыл бұрын

    @@gc-yt6627 where are you from?

  • @Friday4
    @Friday47 ай бұрын

    Well done video, Thank you so much

  • @peternguyen2022
    @peternguyen20222 жыл бұрын

    Great video, thanks!

  • @Fian_so
    @Fian_so2 жыл бұрын

    It's good to find people who share a good part of their wisdom up front.

  • @Fian_so

    @Fian_so

    2 жыл бұрын

    @♜Pinnedby• John Coogan hooo how it's nice to be answered back by one of these dumb scamers

  • @joogaloo929
    @joogaloo9292 жыл бұрын

    How does this only have 3000 views? Well, if anyone is here from the future, just know I was here before it blew up

  • @user-lj8ep9yc4u
    @user-lj8ep9yc4u2 жыл бұрын

    Killer video, pure gold!

  • @vozestoica8436
    @vozestoica84362 жыл бұрын

    Product Demand Profit Marketing Scale Platform

  • @JohnCooganPlus

    @JohnCooganPlus

    2 жыл бұрын

    nailed it

  • @Hunter-ii9wt
    @Hunter-ii9wt2 жыл бұрын

    Damm, your content is soooooooooooooo GOOD, I love it , you earn my respect. Love from Vietnam

  • @tourtoise2540
    @tourtoise25402 жыл бұрын

    Very cool! Thank you for the information, also moviepass is (I think) relaunching.

  • @aarohanyt7374
    @aarohanyt73742 жыл бұрын

    Got the mr beast video recommended Ended up binge watching couple of your videos ! Great content mate Makes me even more excited to go to college , and get into tech and problem solving

  • @JohnCooganPlus

    @JohnCooganPlus

    2 жыл бұрын

    That's great to hear!

  • @anthonyfuscellaro233
    @anthonyfuscellaro2332 жыл бұрын

    Blue apron is an example of bad planning when it comes to CAC. Chewy is basically the same concept that ended up being way better because they've been able to keep their customers happy while keeping their CAC low. I'd love to see a video comparing the two.

  • @mauriciorivero
    @mauriciorivero2 жыл бұрын

    This is an outstanding content to educate to newcomers!

  • @torutomaktu
    @torutomaktu2 жыл бұрын

    Wow incredibly insightful and informative

  • @phillipsomerset7967
    @phillipsomerset79672 жыл бұрын

    Amazing video!

  • @PK-xe6sm
    @PK-xe6sm2 жыл бұрын

    Whoa! You just blew my mind.

  • @Shine365
    @Shine3652 жыл бұрын

    Your thumbnail pulled me in.

  • @joelw2413
    @joelw24132 жыл бұрын

    Hey John, love the videos. I find my browser tabs of John Coogan videos growing and growing... I totally get if this is too personal a question, but I was curious, between Soylent and Lucy, were even moderately big startups like those not enough that you could "retire," or do you just choose to make KZread videos because of your love of the content? I understand either way, and me personally, I think even if I'd "made it" I can't see myself stopping working until I keel over. I certainly hope you made off well financially between those two ideas.

  • @nodrift9503
    @nodrift95032 жыл бұрын

    Thank you 🙏🏾

  • @simonipinge2945
    @simonipinge29452 жыл бұрын

    fantastic work🙂

  • @professionalgiraffe7181
    @professionalgiraffe71812 жыл бұрын

    i loved the succession slips in the video

  • @jamieandrei
    @jamieandrei2 жыл бұрын

    Killer content.. just binged..

  • @itmomotitimo
    @itmomotitimo2 жыл бұрын

    This is better than the 2 year MBA I did in entrepreneurship

  • @bandara7353
    @bandara73532 жыл бұрын

    This guy provides extremely high quality content

  • @TheLastCodebender
    @TheLastCodebender2 жыл бұрын

    They should show this video in business schools! Excellent work!

  • @JohnCooganPlus

    @JohnCooganPlus

    2 жыл бұрын

    Thanks Zaurbek!

  • @leonardsincome7615
    @leonardsincome76152 жыл бұрын

    Great content brother.

  • @JohnCooganPlus

    @JohnCooganPlus

    2 жыл бұрын

    Glad you think so!

  • @noveleden
    @noveleden2 жыл бұрын

    I never want to see that security checkup video again it was terrifying

  • @husninazer
    @husninazer2 жыл бұрын

    Was expecting a video today. First one to watch!

  • @JohnCooganPlus

    @JohnCooganPlus

    2 жыл бұрын

    More to come!

  • @J_C_Denton
    @J_C_Denton2 жыл бұрын

    This is very helpful 👍

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