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Business Owners, We Have a Problem

Want to SCALE your business? Go here: acquisition.com
Want to START a business? Go here: skool.com/games
If you’re new to my channel, my name is Alex Hormozi. I’m the founder and managing partner of Acquisition.com. It’s a family office, which is just a formal way of saying we invest our own money into companies. Our 10 portfolio companies bring in over $200,000,000+ per year. Our ownership stake varies between 20% and 100% of them. Given this is a YT channel, and anyone can claim anything, I’ll give you some stuff you can google to verify below.
How I got here…
21: Graduated Vanderbilt in 3 years Magna Cum Laude, and took a fancy consulting job.
23 yrs old: Left my fancy consulting job to start a business (a gym).
24 yrs old: Opened 5 gym locations.
26 yrs old: Closed down 6th gym. Lost everything.
26 yrs old: Got back to launching gyms (launched 33). Then, lost everything for a 2nd time.
26 yrs old: In desperation, started licensing model as a hail mary. It worked.
27 yrs old: "Gym Launch" does $3M profit the next 6 months. Then $17M profit next 12 months.
28 yrs old: Started Prestige Labs. $20M the first year.
29 yrs old: Launched ALAN, a software company for agencies to work leads for customers. Scaled to $1.7mmo within 6 months.
31 yrs old: Sold 75% of UseAlan to a strategic buyer in an all stock deal.
31 yrs old: Sold 66% of Gym Launch & Prestige Labs at $46.2M valuation in all-cash deal to American Pacific Group. (you can google it)
31 yrs old: Started our family office Acquisition.com. We invest and scale companies using the $42M in distributions we had taken + the cash from the $46.2M exit.
32 yrs old: Started making free content showing how we grow companies to make real business education accessible to everyone (and) to attract business owners to invest or scale their businesses.
34 yrs old: I became co-owner of Skool.com to help the many people who want to start a business online do so.
Today: Our portfolio now does $200M/yr between 10 companies. The largest doing $100M/yr the smallest doing $5M per year. Our ownership varies between 20% and 100% ownership of the companies. Many of them we invested in early and helped grow (which is how we make our money - not youtube videos).
To all the gladiators in the arena, we’re all in the middle of writing our own stories. The worse the monsters, the more epic the story.
You either get an epic outcome or an epic story. Both mean you win.
Keep crushing. May your desires be greater than your obstacles.
Never quit,
Alex
FULL DISCLOSURE
I make content to make money - just - on a longer time horizon than most. I want to build trust with business owners so we can find the best ones and help them scale. And if they’re awesome, write them a check and go all the way as partners.

Пікірлер: 185

  • @AlexHormozi
    @AlexHormoziАй бұрын

    Want to SCALE your business? Go here: acquisition.com Want to START a business? Go here: skool.com/games

  • @jzk2020

    @jzk2020

    Ай бұрын

    Any chance you could turn off the ads ? Not like they are value to us and it's not like you need the money ... So let us enjoy your lessons without annoying interruptions. Thank you.

  • @devinjanke169

    @devinjanke169

    Ай бұрын

    @@jzk2020you’re getting free specific business content that’s actionable your crying is exactly why you won’t be successful

  • @darthsul7096
    @darthsul7096Ай бұрын

    My biggest focus problem is Alex upload schedule

  • @PatrickGraves-bn7nq

    @PatrickGraves-bn7nq

    Ай бұрын

    Right!! Ill comitt to only watch him on weekends...after i watch this video... Damn it

  • @awildbecoming

    @awildbecoming

    Ай бұрын

    It’s so true

  • @CrystalizeMe

    @CrystalizeMe

    Ай бұрын

    @@PatrickGraves-bn7nq😂 I know right?!

  • @RaisiaFan1919

    @RaisiaFan1919

    Ай бұрын

    KZread pro tip - Watch videos faster than 1x speed. Start at 1.25x and work your way up to 2x speed.

  • @jazzgordan

    @jazzgordan

    23 күн бұрын

    Lol same

  • @j.carter3714
    @j.carter3714Ай бұрын

    He just dropped the biggest bomb in that last sentence! “ it’s really easy to win when you only have one thing to do” 🔥🔥

  • @4amwaj
    @4amwajАй бұрын

    "It makes it really easy to win when you only have one thing to do..."

  • @sukithemoon

    @sukithemoon

    Ай бұрын

    That really hit home

  • @user-rz1qv8dt1p

    @user-rz1qv8dt1p

    Ай бұрын

    @@sukithemoon My one thing is lunch no ome beats me. Do not skip leg day or wear pants 24/7

  • @joonlee7884
    @joonlee7884Ай бұрын

    The ROI of investing in adult diapers saved 30 mins a day x 7. Cuz working in my desk while ripping ass has me locked in.

  • @quinnherden

    @quinnherden

    2 күн бұрын

    Locked in.

  • @isaacmarta3737
    @isaacmarta3737Ай бұрын

    “Lock in, No blue hat” 😭

  • @cupofmozzarella

    @cupofmozzarella

    Ай бұрын

    I'm here for the zero blue hat content 💥

  • @paulnicholson8524

    @paulnicholson8524

    Ай бұрын

    😅

  • @beybladeknights1223
    @beybladeknights1223Ай бұрын

    Alex the goat no blue hat

  • @GudLawdHammercy
    @GudLawdHammercyАй бұрын

    You're a genuine dude, good teacher, and authentic when you explain things.

  • @KazzyOfficial
    @KazzyOfficialАй бұрын

    I feel attacked with this video, and I love it

  • @sahilverma3397
    @sahilverma3397Ай бұрын

    Hitting dislike so that the ops stay distracted

  • @unlimited-liquid

    @unlimited-liquid

    Ай бұрын

    Too late bro, im already here and i watched this video 5 times while you were hitting dislike and leaving that comment. Youre toast.

  • @jaymeztherapper2496

    @jaymeztherapper2496

    Ай бұрын

    😂

  • @culturepreneur

    @culturepreneur

    Ай бұрын

    Ong 😂😂😂

  • @TheHabeshaShow

    @TheHabeshaShow

    Ай бұрын

    😂 original, by every measure.

  • @TotalwealthLP2

    @TotalwealthLP2

    Ай бұрын

    😭😭😭😭

  • @KadeemRichJourney
    @KadeemRichJourneyАй бұрын

    I will never get tired of sending Alex content to my friends

  • @sukithemoon

    @sukithemoon

    Ай бұрын

    Problem is they never watch 😭

  • @_sigma2

    @_sigma2

    Ай бұрын

    @@sukithemoon let them lose

  • @felipemoitta
    @felipemoittaАй бұрын

    I say NO to every other video whenever Alex's come out! Jokes aside, amazing content, as always. Thank you so much!!

  • @felipemoitta

    @felipemoitta

    Ай бұрын

    @@JohnPretty1 truth be told, that's exactly how I behave, hahaha

  • @paul.cashmore
    @paul.cashmoreАй бұрын

    Quite frankly anyone wanting to start a business needs to consume your content.

  • @jimmymoss6262
    @jimmymoss6262Ай бұрын

    Alex! Thank you for all you do for us! starting a side hustle was the best thing I have ever done in my life, I work a 9-5 job and I have been doing this for 6 years, after a mental breakdown lately working pay cheque to pay cheque i now know what I must do to escape, I will stop at nothing to make this succeed because i cannot stand another year in employment I am going to lose my mind.. running my side hustle gives me an enormous sense of freedom and its your videos and similar content that really get me fired up

  • @jaredwarner2451

    @jaredwarner2451

    Ай бұрын

    Been there. I will say don’t quit until the side hustle earns enough unless you’re young af and don’t have any obligations. If you want it bad enough you can do it. I used to work my side hustle from 4AM - 9AM and then 6:30PM - Midnight with a full time job in between. Almost no sleep for a couple years but I was able to build a solid foundation to jump to and have never worked for anyone else since.

  • @ianh_25
    @ianh_25Ай бұрын

    The last 30 seconds of the video is some of the most compelling content I’ve received from you. Phenomenal stuff!

  • @relaxxdfittactical
    @relaxxdfittacticalАй бұрын

    Haaaa that’s my head on the bottom left black hat.

  • @SamGarcia

    @SamGarcia

    Ай бұрын

    I acknowledge you

  • @TruckingandLife

    @TruckingandLife

    Ай бұрын

    lol you look like you belong there and you blend in! i know that in person......was well worth it!

  • @relaxxdfittactical

    @relaxxdfittactical

    Ай бұрын

    @@SamGarcia I feel welcomed and accepted. Thank you!

  • @jessitabonita

    @jessitabonita

    Ай бұрын

    No blue cap! 😉

  • @TotalwealthLP2

    @TotalwealthLP2

    Ай бұрын

    You lucky dog 😂

  • @KingSwaggy
    @KingSwaggyАй бұрын

    Def was dope to be in the audience for this - but also to hear it again on KZread. I already have all of these notes in my workbook. To hear it again to re-affirm everything from 2 weeks ago is amazing

  • @rakshow9225

    @rakshow9225

    12 күн бұрын

    You just make trading video what was you doing there

  • @quinnherden

    @quinnherden

    2 күн бұрын

    @@rakshow9225 Learning.

  • @Rayanytc
    @RayanytcАй бұрын

    I was there in person for this.

  • @Tim_Krause
    @Tim_KrauseАй бұрын

    The day after this. I called and stopped with 3 of my distractions. Thank you!

  • @FactSoda311
    @FactSoda311Ай бұрын

    I don’t know how else to offer value in return for your knowledge so here’s a comment for engagement 🤝

  • @CoachMikeD
    @CoachMikeDАй бұрын

    "Fundamentally, you can do mire suff or you Can get more for the stuff that you do" -Alex Hormozi

  • @BIG.BROTHER.T
    @BIG.BROTHER.TАй бұрын

    Don't even know what he's about to say but I know it's goingnti be 🔥🔥

  • @adamsales
    @adamsales9 күн бұрын

    This is the greatest video on KZread. Applicable to all areas of life

  • @olujuwonariku2079
    @olujuwonariku20798 күн бұрын

    Alex, thank you so much for sharing this video. God bless you richly

  • @HighDay
    @HighDayАй бұрын

    F me! This has been my exact issue all my life. I have torched a couple of 8 figure businesses because I lost focus and tried starting other businesses or adding new products we weren't experts in. It's sort of a sickness, and it's something I struggle with every day. For me this is the best video you have made! Thank you!

  • @collunellis5563
    @collunellis5563Ай бұрын

    A No to something else is only a firmer Yes to your main focus.

  • @Katusmi04
    @Katusmi04Ай бұрын

    I think The women in the red dress is the thing that business owners think will get them to the next level but it’s the exact opposite but it’s so hard to see in the moment.

  • @SilasPath
    @SilasPathАй бұрын

    Last line wins. Plus this quote: frame creates focus.

  • @xaaniel
    @xaanielАй бұрын

    most valuable video ive seen in a long time

  • @thedayisnigh5886
    @thedayisnigh588622 күн бұрын

    Say no no no focus is what you say no to. Sacrifice on the alter. If you never say no to good opportunities you won’t get the great opportunities. Input it out leverage is the result of input.

  • @BlairsHouse-mw8li
    @BlairsHouse-mw8liАй бұрын

    This speaks to me so well. Thank you 🙏

  • @krumsaab86
    @krumsaab86Ай бұрын

    Always learning more and more from Alex. Thanks for sharing all your knowledge.

  • @WinsenLe-yj2tk
    @WinsenLe-yj2tkАй бұрын

    FOCUS FOCUS FOCUS, WE FOCUS

  • @nickmirabella1
    @nickmirabella129 күн бұрын

    Thank you for this !

  • @wayofchad
    @wayofchadАй бұрын

    The information all the influencers are giving arent new(including me) , it has always been there . Taking action is more important, throughout history those who've used this information and turned it into knowledge and have taken action , has always achieved

  • @KlaasVictor
    @KlaasVictorАй бұрын

    Thank you Alex!🙏🏼

  • @sampagan10
    @sampagan10Ай бұрын

    28:28 this part really blew my mind🤯 Alex just communicates so efficiently

  • @stretzee
    @stretzeeАй бұрын

    we love you & your value alex, no blue hat 🚫🧢❗️

  • @chenli-yi1487
    @chenli-yi1487Ай бұрын

    Thank you, Alex. Thank you.

  • @RadShackMedia
    @RadShackMediaАй бұрын

    I appreciate you Alex, this is a great video, thank you!

  • @mitchellpresas
    @mitchellpresas11 күн бұрын

    When do you know you’re in a bad business, partnership, etc and when it is time to cut bait and move on? As you have said many times - buffet says “it isn’t about how hard you row, but about which bit you get in.” How do you know when you should just get in another boat?

  • @TuscanBrick
    @TuscanBrickАй бұрын

    Question for Alex: Wasn't having multiple businesses in the beginning also an advantage? You could choose the best one out of them. If you only had one you may not have been getting as much versatile experience and maybe been stuck with a business that wouldn't have exploded as much.

  • @TedWilliamCraven

    @TedWilliamCraven

    Ай бұрын

    No!

  • @lilcurry4314

    @lilcurry4314

    Ай бұрын

    I guess it really depends on where you are as well. If you are older than 25 and you have other priorities in your life, it doesn’t make sense to run multiple businesses unless if they were scalable. Of course, Elon is a major exception to this with neuralink and those underground Tesla road companies but it’s Elon Musk.

  • @lilcurry4314

    @lilcurry4314

    Ай бұрын

    If you are 18 I feel like starting multiple businesses or trying out multiple streams of income or trying out different opportunities seems like the golden stairs to heaven but if you’re a grown man it is significantly riskier to allocate your time toward each business you have

  • @jacksonjking
    @jacksonjkingАй бұрын

    This is what I needed, no blue hat

  • @davylongoria6206
    @davylongoria6206Ай бұрын

    Funny enough I know a guy who’s worth 4B who’s said the opposite. lol. Just say yes to everything until you find that one thing that works far more than you’d expect.

  • @kasid6772

    @kasid6772

    Ай бұрын

    I think they both are saying the same thing but in 2 different context. 4 B guy:- Do everything to learn when ure starting. Alex :- Once you learn the thing stick to it to grow..

  • @wenvu577

    @wenvu577

    10 күн бұрын

    What the commenter said. Throw 6 MVPs at the wall. Which one grows organically without much marketing spend. Go do that.

  • @domagojpetrovic5242

    @domagojpetrovic5242

    4 күн бұрын

    Ay its not an exact science there are multiple solutions

  • @DrThayil
    @DrThayil14 күн бұрын

    This saved me 1 million and made me 2. Man Alex you have really helped me decide

  • @gregoryranger3268
    @gregoryranger3268Ай бұрын

    Thank you!

  • @thesauce669
    @thesauce66911 күн бұрын

    Ted Williams and the Science of hitting is how you succeed in business

  • @danielrodriguez8670
    @danielrodriguez8670Ай бұрын

    Really needed this today no blue hat

  • @adamsales
    @adamsales9 күн бұрын

    Alex is a descendant of a past Emperor FOR SURE.

  • @mikesinclair66
    @mikesinclair66Ай бұрын

    Best video I've ever seen from this man.

  • @monec.11
    @monec.11Ай бұрын

    I don't fear the man who's done 10,000 kicks one time, I fear the man who's done one kick 10,000 times.

  • @MexicoRealEstatewithParrish
    @MexicoRealEstatewithParrishАй бұрын

    Thanks for sharing amigo 😊

  • @talialavor8411
    @talialavor8411Ай бұрын

    That last 30 seconds...

  • @ayusharyan3312
    @ayusharyan331227 күн бұрын

    Loved the video

  • @Madchris8828
    @Madchris8828Ай бұрын

    Steve Jobs was a crazy leader. No surprise he elevated Apple to where it is.

  • @LiveFreeuniversity
    @LiveFreeuniversityАй бұрын

    How am I supposed to stay focused when you’re dropping a new video every other day, I’m still trying to apply the last three videos

  • @RealHomeRecording

    @RealHomeRecording

    Ай бұрын

    Well I guess that means you have to set aside a couple hours every day

  • @dimitrichristou4889

    @dimitrichristou4889

    Ай бұрын

    It also means saying no to the content if you aren’t going to implement right now now

  • @dhengey
    @dhengey10 күн бұрын

    Bookmarks for self: 25:30 to 27:50

  • @cenapturgut
    @cenapturgutАй бұрын

    Good story teller but real experience

  • @mephyjake
    @mephyjakeАй бұрын

    25|09 Remember the brand guys!...

  • @technofeeliak
    @technofeeliakАй бұрын

    So a negative response to taking on new challenges is a conservative mindset. Responding positively to an offer is like spending and you attribute that to loss.

  • @machinemaker2248
    @machinemaker2248Ай бұрын

    Is Skool not a side hustle? It seems that if a business is truly complementary, like a vertical model of owning the copper mine and the factory that makes electric motors, then they can increase in tandem. Skool and Acquisition seem to be in that vertical business model.

  • @lady-celeste
    @lady-celesteАй бұрын

    It's hardest when it's "family".

  • @andrew9360
    @andrew9360Ай бұрын

    Emperor Elon has no clothes. Even better, he claims to be a world-class tailor. Thank you for the other 33 minutes of the video. Have been increasing my work volume and quality week over week.

  • @FoePoundProduction
    @FoePoundProductionАй бұрын

    Thanks for this

  • @MikeSancho
    @MikeSanchoАй бұрын

    I wish I saw this like 5-6years ago💯💯

  • @PeytonHelmProductions
    @PeytonHelmProductionsАй бұрын

    Hey I was here. Shit was awesome

  • @imLogzz

    @imLogzz

    Ай бұрын

    sick bro, how long ago did it happen?

  • @relaxxdfittactical

    @relaxxdfittactical

    Ай бұрын

    @@PeytonHelmProductions same! Very cool and helpful

  • @PeytonHelmProductions

    @PeytonHelmProductions

    Ай бұрын

    @@imLogzz like 2 weeks ago

  • @BauerBeauty
    @BauerBeautyАй бұрын

    I hate saying no to good things flying at me and I thought I was lazy or crazy for saying no!!!

  • @jamesbarbarotta
    @jamesbarbarotta29 күн бұрын

    Skool really tanked the audience

  • @JeffTheEntrepreneur
    @JeffTheEntrepreneur28 күн бұрын

    Good video

  • @noeljalter2752
    @noeljalter2752Ай бұрын

    The best video he ever made

  • @AmirAlisherov-v1y
    @AmirAlisherov-v1yАй бұрын

    Let's go bro✊

  • @Loetofficial
    @LoetofficialАй бұрын

    I love this video so much ❤❤

  • @Sir-Ruffles
    @Sir-RufflesАй бұрын

    Alex, do you personally get the chance to read your own social media comments? Such as this one... I want to spread my out reach for recruiting. Could you send a tip about screening?

  • @ProcopyObinna
    @ProcopyObinnaАй бұрын

    Title was straight in my face

  • @KAporter17
    @KAporter17Ай бұрын

    I'd rather have you be mad at me than be mad at myself.

  • @anthonynicholas5482
    @anthonynicholas5482Ай бұрын

    My biggest question is wouldn’t it be because you did pursue the other red dress opportunities and did solve them. That has led to all this knowledge you have to own a business such as acquisitions?

  • @Royal_Blue
    @Royal_BlueАй бұрын

    Anyone have a link to that podcast he was talking about, documenting his journey from zero to hero?

  • @machinemaker2248
    @machinemaker2248Ай бұрын

    The one and only person that this doesn't seem to apply to is Elon Musk. SpaceX, Tesla, boring, TwitterX, all successful.

  • @varitz_01
    @varitz_01Ай бұрын

    you know what scares the shit out of me seeing a 14 year old in front row

  • @marcsantiago3859
    @marcsantiago3859Ай бұрын

    Let’s go 🔥🔥

  • @anthonyC9199
    @anthonyC9199Ай бұрын

    I'm just looking at the bowl of lollipops behind him.

  • @FasTech-l4c
    @FasTech-l4c11 күн бұрын

    Hey

  • @chasekuapahi4385
    @chasekuapahi4385Ай бұрын

    I look to the hormozi’s like others look to Christ.

  • @Sabreshift
    @SabreshiftАй бұрын

    KZread content seems more up to date but has Anyone noticed how much they repost the same content everywhere else? Like a month of the same stuff 😫

  • @RobertPrzytula
    @RobertPrzytulaАй бұрын

    Saw swaggy c there lols

  • @no-one_no1406
    @no-one_no1406Ай бұрын

    Horrible thumbnail and title. Super close to ignoring this one. Content was good though, above average for a Alex video. It would have been way easier to set aside 34min for the click if the thumbnail or the description described the content though.

  • @TheSachinRK
    @TheSachinRKАй бұрын

    Bro smile in your thumbnails

  • @Laura-je2uw

    @Laura-je2uw

    Ай бұрын

    Why?

  • @dimitrichristou4889

    @dimitrichristou4889

    Ай бұрын

    What do you have to offer to give that suggestion any weight?

  • @PotegoMonama
    @PotegoMonamaАй бұрын

    I can't focus because of this sick upload schedule

  • @namra3016
    @namra3016Ай бұрын

    12:47

  • @Tenacious_Legend
    @Tenacious_LegendАй бұрын

    How did you decide that Acquisition wasn't a woman in the red dress?

  • @ArcaneErudition
    @ArcaneEruditionАй бұрын

    Alex sounds like an E/INTJ

  • @Aedonius
    @AedoniusАй бұрын

    This is true psychopath shit. I love it.

  • @user-rz1qv8dt1p
    @user-rz1qv8dt1pАй бұрын

    This years new Jesus, turning training=$ into wine. But when you are drunk you miss the point was real Jesus love you but you can't take a coin with you?

  • @josephalob9015
    @josephalob9015Ай бұрын

    ty

  • @RLTIII
    @RLTIIIАй бұрын

    33:43

  • @SHANONisRegenerate
    @SHANONisRegenerateАй бұрын

    I hate the way you delete my comments and ALSO hate killing things i love

  • @Kaizen.Infinity
    @Kaizen.InfinityАй бұрын

    🔥

  • @makeitsaveitspendit
    @makeitsaveitspenditАй бұрын

    @AlexHormozi it’s crazy you’re not Christian. Soooo many of your lessons are in the Bible. You’re like accidentally following it.

  • @Anabolic_Alec
    @Anabolic_AlecАй бұрын

    ❌🧢

  • @zionoriah1249
    @zionoriah1249Ай бұрын