Burberry CEO on Brand, Tourist Sales, London Fashion Week
Burberry CEO Jonathan Akeroyd discusses the company’s strategy to elevate the brand in the luxury sector, why the UK tourism market is lagging behind mainland Europe, and plans to expand into the accessories market with its new creative director, Daniel Lee. He speaks with Francine Lacqua at London's Bond Street Station, which the brand has taken over and renamed "Burberry street station" to promote its show at London Fashion Week on Monday.
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Пікірлер: 15
Instagram also shows everything how Burberry is reinventing
Daniel Lee could save Burberry. However the pinnacle of the brand was during the Christopher Bailey period. Without Bailey, Burberry will continue to struggle. And stupid marketing concepts like re-naming Bond Street tube station is simply tacky!
I am surprised by the Daniel Lee designed Burberry products nowdays
Sorry i do not see world sells strategy ?????
Fabulous francine
“Quite Luxury” I love that😊 🙏🏾😌Be Safe;-).
He's just been sacked! Burberry sales down 20% last quarter. 😬
Interesting how as your everyday person is struggling to make ends meet, there seems to be more billboards of various sizes popping up everywhere for luxury brands. Overpriced, overhyped and completely out of reach for the average person. Seems like the fashion gods are mocking the "peasants"
@jl453
10 ай бұрын
The elites always have. The recent Vogue World livestream had that as the theme. The "mere mortals" being unable to touch the "gods"
@xx-----------xx873
3 ай бұрын
no you just failed at life. Everyone in the UK had a chance to be upper middle class, living in a home counties village with a Range Rover and you blew it lol
Record losses, great CEO😂😂😂 you're fired mate.
Renaming the station is just scummy. It's done nothing but cause confusion this morning.
@MultiKinster
10 ай бұрын
i tought i went off the wrong station, confused
the world should boycott Burberry for this insidious action
Fabulous francine