BUILDING SUSTAINABLE RELATIONSHIPS THAT BRING BRANDS AND PEOPLE CLOSER | Mark Morin | TEDxLaval
Today’s customer is skeptical, connected and well informed. Mass marketing as we know it is gone for good. Brands need to stop talking at their customers and start seeing the world through their eyes. Using AI, technology and customer data, they need to truly know their customers, build trust and emotional connections, and create customer relationships that last.
ABOUT MARK MORIN
As a customer relationship builder, Mark has devoted the past 35+ years to bringing brands and people closer. He is an author, trainer, professional speaker and an expert in the field of relationship and cognitive marketing. His work focuses on creating lasting customer relationships between brands and their customers through relevant, personalized and creative marketing campaigns and programs. He has been teaching relationship marketing at Université de Montréal since 1998. Each year, he presents a host of keynotes and workshops throughout North America.
His clients include national and international brands in tourism, leisure and travel, beauty and cosmetics, financial services and B2B. In 2009, he published a book on the importance of personalization and relevance in marketing communication titled Talk to Me! Get personal, get relevant, get more customers! As a customer relationship builder, Mark has devoted the past 35+ years to bringing brands and people closer. He is an author, trainer, professional speaker and an expert in the field of relationship and cognitive marketing. His work focuses on creating lasting customer relationships between brands and their customers through relevant, personalized and creative marketing campaigns and programs. He has been teaching relationship marketing at Université de Montréal since 1998. Each year, he presents a host of keynotes and workshops throughout North America. His clients include national and international brands in tourism, leisure and travel, beauty and cosmetics, financial services and B2B. In 2009, he published a book on the importance of personalization and relevance in marketing communication titled Talk to Me! Get personal, get relevant, get more customers! This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at www.ted.com/tedx
Пікірлер: 27
I really enjoy when people are able to put difficult theories into simple words.
Thank you for sharing such informative and insightful talk with us, Mark Morin, by way of TEDxLaval! We appreciate you! Thank you!
Great insights into Relationship in B2C. It was good listening to it with relevant examples. Thank you Mark!
Always, always a pleasure to listen to you! You’re such an amazing marketing expert and the way you simplify even the most complicated theories is simply genius. Congrats Mark!
@MarkMorin_B2Me
2 жыл бұрын
Thank you Katy. Kind of you to say.
My church must've listened to this TED Talk.
What an explanation in detail. Thank you sir , you really changed my concept towards brand
@MarkMorin_B2Me
3 жыл бұрын
Thank you for your comment. It means a lot.
I am quite sure that this is the most powerful talk about this topic on KZread. I've done a research.
@MarkMorin_B2Me
4 жыл бұрын
Thank you so much for the feedback. It sums up my life's work.
@intotyping8029
3 жыл бұрын
Mark Morin Thank you!
THANX U ARE APPRECIATED!
Amazing talk!! Very insightful and well executed
@MarkMorin_B2Me
4 жыл бұрын
Thank you very much for the kind feedback.
Great video!
AMAZING!!! MY ESSAY IS ABOUT BRAND THANKYOU SO MUCH
@MarkMorin_B2Me
4 жыл бұрын
I hope your essay went well and you got an A+
@gazza5232
4 жыл бұрын
Mark Morin AWWWW SIR THANKYOUU SO MUCH🥺
Hi Mark... i hope u answer this question...u made mention that u were involved in creating a guide which helped women figure out how to better make use of makeup 💄... u said it was millions of data put together...do u have any documentation on this??? I would like to learn the process u used in creating such guide
The insights from this content are unparalleled. A book I discovered with related topics provided a transformative shift. "The Art of Meaningful Relationships in the 21st Century" by Leo Flint
This is the same i think. But my boss things opposite and thats pisses me.
What are the qualities in building customer relationship?
I tired to give him a chance waiting for the hook, but it seems as if he has never heard of Amazon before...
@B2MeMarketing
6 жыл бұрын
You are not allowed to name or promote a brand in a TEDx talk.
@svettasmr
4 жыл бұрын
@@B2MeMarketing Is that so? I'm almost sure I've heard a woman promote her own mental health game/program on a TED talk. Is that not the same?
@MarkMorin_B2Me
4 жыл бұрын
@@svettasmr Didn't see your comment until now. Yes, I was given a comprehensive set of guidelines for my talk. Had to remove a slide showing a box of cereal because it went against the guidelines. Really hard for a marketer not to mention brands. Hardest thing I've ever donne!
@cliffordrogers2734
2 жыл бұрын
This guy had very good info I loved the video there where like 3 hooks to the story U need to play it again