BREAKING EVEN ON LAUNCH DAY? || how we spent $9500 to launch our small business
We always get questions on how much money we invested to start sent. Here's the video for you! A full breakdown on how much we spent to launch our small business and if we broke even on launch day!
We are a hand-poured all-natural candle studio in Sydney Australia! We started this idea based on the lack of scents suited to our liking so we created The Candle Bar. Your person, your memory, your place, your scent. Our main objective is to bring the most amazing smelling candles to your space, all whilst helping our Earth in mind. We donate $1 from every order to a charity that helps the earth :) Follow along our journey!
Socials:
Shop: www.sentstudio.co
The Candle Bar: www.sentstudio.co/the-candle-bar
Instagram: / sent.studio
Tiktok: / sent.studio
Pinterest: www.pinterest.com.au/sentstudioau
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/ sentstudio
Music:
Music by ninjoi. - Acceptance - thmatc.co/?l=01307D20
Пікірлер: 112
Congratulations! 🍾🎉 So happy for your success! I can’t wait to buy a candle!
@sent.studio
2 жыл бұрын
Thank you so much!! We cant wait for you to smell them :)
So inspiring to watch! Thank you
Thank you so much for sharing us your experience in candle making.
Thank you so much for the inspiring video and for being so transparent. Launching a candle business in HK and your videos are a life saviour. Huge congrats on your success :)
Your videos are by far my favorite for the candle-making peeps! Your effort in making those videos is really appreciated!!! Thanks a tonn!!! Just placed an order to try out your candle and I can't wait to receive it :)
@sent.studio
2 жыл бұрын
Thank you so much gorgeous! You’re too kind! I can’t wait for you to receive them and try it!
That's incredible, congrats! Love your aesthetic and vibe. I'm playing with the idea of starting a lux candle business in Canada 🇨🇦 and you guys are my fav for inspo!
@sent.studio
2 жыл бұрын
Thank you! That’s soo exciting
Omg I love your video. Showing the reality of owning a business. It's real talk and not just making it seem like it's so easy.
@sent.studio
2 жыл бұрын
Thank you! It’s 100% not easy! We’re learning from mistakes everyday
@dbreezy834
2 жыл бұрын
Yes the struggles are real but the pay off is another kind of wonderful. 😊
Thank you for posting this video. Extremely helpful! Congratulations 🎊🍾🎉
@sent.studio
2 жыл бұрын
Thank you!
Ur marketing and website is so beautiful. I’m so glad you guys a a KZread channel for a more personal approach
Yesss I love your professionalism as well!🤍🥰
@sent.studio
2 жыл бұрын
Thank you so much!! Glad you're enjoying our videos 🥰
Super helpful! Starting a small business from our apt!
So proud of you guys! Keep it up! :) Love from the PH! 🇵🇭
@sent.studio
2 жыл бұрын
Thank you!
This was the most informative video of candle making and I am so happy to see this video. I appreciate you for sharing this and very easy to understand. Thank you thank you thank you 🥰. And congratulations on evolving your channel and Sent.
@sent.studio
2 жыл бұрын
Thank you so much!! We have lots of other informative videos so definitely stay tuned in the coming weeks
@madameDupoux
2 жыл бұрын
@@sent.studio that’s awesome. Definitely looking forward to them. 🤗
Launch day !! Awesome 🔥🔥🔥🔥
@sent.studio
2 жыл бұрын
Thank you!!!
So neat✨ I love your setup!
@sent.studio
2 жыл бұрын
Thanks so much
Thnk you for this information… im about to take a leaf of making my own candle business. Keep inspiring us. 😘
@sent.studio
2 жыл бұрын
Thank you so much!
Numbers surprised me, very less than I expected, you guys did a great job!
@sent.studio
2 жыл бұрын
Thank you! At the time it seemed like a lot because we didn't know the full extent of costs, but now it puts everything into perspective and we definitely wouldn't change it!
Congrats!!!
@sent.studio
2 жыл бұрын
Thank you!!
I have spent so much! You’ve helped me feel better. I don’t know the other makers spend only $1000 and launch.
WOW!!! Im still in the process of getting me and my daughter's self care business started. So far were at about 3.5k. I said I'd stopped spending at $2500 but now I'll stop at 4k.. haha At least you broke even so now it's only up from here. Congratulations.
@sent.studio
2 жыл бұрын
We broke even which is so great, but so far we've invested everything we earned back into the business! Constant investment for growth 🤗
Such an incredible success story! I can only hope my candle business launch is even a fraction of that successful lol
@sent.studio
2 жыл бұрын
If we can, so can you! Good luck with everything
@latricejohnson3210
2 жыл бұрын
You'll do just fine. Blessings to you on your launch.
Amazing video. Can you please let me know from where you got your candle supplies and which soy wax you have used?
Very nice sharing keep it up
Thank you thank you
I just found your channel and enjoy the content in this video; very informative!! I wanted to know regarding the influencers, if you had to pay them on top of sending your products? Thank you for any advice relating to influencer marketing.
@sent.studio
2 жыл бұрын
So far we haven't done any unpaid influencer send outs! They have all been gifting with great results :) We'll be making a video on that in the next few weeks about our influencer strategy
Hi ladies! I really liked watching your videos. I am planning to start my own small business and your videos helped me to plan where to start. Thanks a bunch!! Moreover, may I know what wick sustainer do you use for sample kit? Is it the same with the regular sized containers?
@sent.studio
2 жыл бұрын
We use the same as regular sized containers as there aren't any current wick tabs that are smaller than that :)
Love your videos. where did you get your wick trimmers embossed?
@sent.studio
Жыл бұрын
Thank you! We have a supplier that does it for us
Thank you for this very informative vid! 🙂 Did you guys allot a budget for the testing phase or were you willing to keep spending until you were happy with the results?
@sent.studio
2 жыл бұрын
We were essentially willing to spend as much needed for testing as that’ll give us the best product
❤❤❤❤❤ wow
Did you ever have a problem with tin and wax rusting because of vanila/vanillin content?
Love the video! Really enjoying them! Did you mean that you made $9600.10 on launch day? Is in that amount in one day?? Wow. X
@sent.studio
2 жыл бұрын
Yes correct!! We pre launched a week prior and then on our actual launch day we broke even :)
Very informative video. I'm from Melbourne👋 What do PR companies help for, I would love to know about this and how you approach influencers.. thank you. Great video
@sent.studio
2 жыл бұрын
We've gotten lots of q's about influencers! Will definitely share more tips and how we try to get them to post!
❤❤❤
For your start-up operational costs, specifically the testing process, did you use your own money to fund or a business credit card?
@sent.studio
2 жыл бұрын
We used our own money! We only got a business credit card last month :)
Another great video, thanks for sharing all these insights. You mentioned that it took you about 5 months to set up the business - I'm curious was that 5 months of full-time planning and research, or were you planning the business while working at other jobs? Aldo, did that 5 months include all your candle testing?
@sent.studio
2 жыл бұрын
5 months was planning the business whilst running our other company which was a social media/content creation agency. It included things like website, branding, candle testing, product photography, logistics, shipping - everything to make sure we were ready for launch day!
@danzaarour2475
2 жыл бұрын
@@sent.studio amazing effort!
Hi Michelle, just wondering can you share where you get the calico bags please? Thanks a bunch 🙂
@sent.studio
2 жыл бұрын
We get them through Ebay!
This is inspiring, congrats!! How did you determine how much stock to start with? I love that you were able to buy enough to break even-- was this based on how much you believed you would sell on launch day?
@sent.studio
2 жыл бұрын
We decided that we wanted to make about 30 of each scent to start off with. We had no idea how launch was going to be but we’re glad we did what we did! We also had a supplier issue where majority of our tins came damaged so we ordered emergency tins at a more expensive cost 😭
@brownie072
2 жыл бұрын
@@sent.studio Thanks for sharing! I've been trying to decide how many jars and bottles to purchase for my small business so this puts things into perspective. :O The damaged tins! I'm glad you both have been able to come out on top!
Hello. I know this is not related to this video, but how do you center your wick when sticking it to the bottom of the tin can? Do you have any tool aside from the wick centering tool that you place on the lid? Thank you.
@sent.studio
2 жыл бұрын
We eyeball everything and then use some tape to help it stay centred whilst curing 😊
@lenirebynica
2 жыл бұрын
@@sent.studio oh that's a difficult one! 😂 But thank you! :)
Hi again, what size are your cans and what size are the bags I’ve been looking all over for them on Amazon and eBay and I can’t find them please help thank you
@sent.studio
2 жыл бұрын
Our tin vessels are 6.7cm by 8cm, and the bags are 10x25 cm!
the cost you guys paid for web dev is pretty decent!! congrats on ur guys first launch 🙂
@sent.studio
2 жыл бұрын
Thank you!! I guess it could have costed less if we just did it ourselves but it was really hard 😅
@malikamalik5703
2 жыл бұрын
Who did you use for building your site please?
I made candles for the first time in the kitchen. It smells so much. How do you get rid of the scent candle from scented candles in the garage after making it?
@sent.studio
2 жыл бұрын
Lots and lots of airflow! We try to have the garage door open (even if it’s a bit), and we take lots of breaks in between to make sure we are getting lots of air. Unfortunately the scent stays if you’re making big quantities and there’s nothing much you can do about it
Did you pay for a press release program like Newswire or EIN Presswire to do your press release or did you look for the contacts yourself?
@sent.studio
Жыл бұрын
We didn’t pay for the press releases. We reached out via the publications email or contact form on their website :)
awesome video but one thing I noticed you didn’t mention anything on insurance?
@sent.studio
2 жыл бұрын
We didn’t buy insurance until a week or two later after we consulted with a few companies to find out which best suited us 🤗
You guys broke even on launch DAY!? not launch month?! wow goals!
@sent.studio
2 жыл бұрын
We grew hype 1 month before launch by going on socials and also having a pre-order! We're thinking of doing a video on some pre-launch strategies that worked for us 🤗
@rockthenatural
2 жыл бұрын
@@sent.studio Yes, please do a video on the pre-launch strategies. I would love to see it.
@sent.studio
2 жыл бұрын
@@rockthenatural Will do!
@leunoia7523
2 жыл бұрын
@@sent.studio yayy can’t wait!
Hi there, I hope you are both well! Do you use a glue gun and if so, what temperature does it operate at? I am nervous to buy the high temperature glue guns that go up to 193 degree C /380 degree F because they can give third degree burns. Low temperature glue guns (170 - 250 degrees F) still burn but are not hospital trip burns. One big youtuber said that the high temperature glue guns are the ones to get, but even then he said the wicks can occasionally come loose. He said stickers are not reliable. But I have seen most KZreadrs just using stickers, so am confused why some people need extreme glue and others don't. What would you both recommend?
@sent.studio
2 жыл бұрын
Hi! We just use stickums which are the stickers to hold the wick in place. We've never heard of using glue guns and wouldn't recommend them because they are hard to use and can cause injury! We don't have any issues with stickums and they are very cost effective, so we'd recommend using that :)
@Joe-os3vp
2 жыл бұрын
@@sent.studio Thanks, I'll definitely use stickers. I asked some other channels and they said the same as you. They may stick a bit better to tin than glass but still, most people have success. What made me doubt was a video by Standley Handcrafted, he said stickers come loose a lot due to the wax. He recommended high temp heat gun (he even said 1 in 30 or 40 come loose with this) or even better a certain brand of gasket glue, which sets like cement. I don't know if he was sponsored, but it puzzles me why he has issues when nearly all other channels do fine with stickers. Anyway, thanks again!
@Joe-os3vp
2 жыл бұрын
@@sent.studio Hi, yet another question if you don't mind! Have you seen the 'EZ Wick Setter (multi wick)'? For centering wicks and pressing them down. I'm not sure if I need one. Is it easy enough just to stick them in the right place without any tools? I might just get a metal straw for pressing them down. What do you think?
Can you please make a video on how you manage cash flow 🥰
@sent.studio
2 жыл бұрын
We don’t use anything amazing… just excel right now 😅
Where did you get your storage cabinet at ?, behind you
@sent.studio
2 жыл бұрын
Ikea! It’s the kallax
@kingk7328
2 жыл бұрын
@@sent.studio so opening and full kindness yes let god continue to bless yall
How is registering your brand so cheap!? I literally just did mine & it cost $279! In NZ.
Hey Michelle. Congrats, sorry I didn’t get the name of the packaging company. Was that EV pack or? Thanks.
@sent.studio
2 жыл бұрын
EB pak 🤗
@GoodstuffsLonghaulcrew
2 жыл бұрын
@@sent.studio just wondering are you able to share your website designer contact.? Just for future reference and I loves your candle concept and designs hopefully I can have my mini candle making studio too in the future. 😜 can you also make a video in regards of how you set up.your business, where to get your label, insurance step by step process? Thanks a million.
I notice you didn't mention product and public liability insurance. I hope you are covered 😀
@sent.studio
2 жыл бұрын
Oh yes! Good catch, we actually purchased it a week into launching so that wasn't in the tally - but totally!! Super important to have :)
@angelita661
2 жыл бұрын
@@sent.studio absolutely! Can't go without insurance :)
I saw you had good preparation for your business but I don’t know different one just spent $110 for starting candle business. How come
What about public liability insurance? I thought candle businesses needed that!!! 😮😮😮
@sent.studio
Жыл бұрын
We got it when we launched so it wasn’t included in the numbers 😅
Wow is that profit? 😮
@sent.studio
2 жыл бұрын
It's revenue that we ended up investing back into the business 🤗
why does your canva pro cost that much??
@sent.studio
2 жыл бұрын
A yearly canva subscription for us is $164.99 in AUD, that's what it says on the website hahah!
@SimmerLina
2 жыл бұрын
@@sent.studio ohhh okay lol for some reason I thought that was your monthly cost and I was like NO WAYYYYY
Thank you for all the precious advice you put in this video. I am planning to start my own business and you guys are such an inspiration! 🩵 May I ask you if you also registered your name / logo as trademark? Keep the great work up 🎉 love your candles and overall vibe
@sent.studio
Жыл бұрын
Yes we did but only quite recently