Emily, thank you SO MUCH for always doing reviews/tutorials of affordable brands. So many of the gurus I watch mostly use high end brands and only a few drug store products. You're not only one of my favorite gurus but your use of affordable products in your videos makes your channel a must-subscribe!

Some gurus on here have the same old foundation routine monthly favorites and repetitive tags BUT you!!! You always bring variety to this community thank you for that! I never ever miss any videos of yours

Emily I just love your personality. You are so positive and honest in your reviews and I truly appreciate it. As a senior on a fixed budget ELF is something I like to know about and for you to review it before hand really helps me. Thank you so much.

You are truly one of the most honest, informative, entertaining, and trustworthy beauty gurus/KZreadrs out there! I love your personality & you have such a soothing voice! You are my go-to person when it comes to product reviews! I absolutely love your videos & you are gorgeous! :)

I love the small smudge brush!! It's my favorite for filling in my brows with a brow powder. The size is perfect and it gives such a natural look. Seriously cannot live without!

Your re reviews are completed with so much grace. You are so appreciated as are your reviews!

You introduced me to ELF and I am so thankful that you did. Thank you for your videos. They are so helpful, thorough, and fun. Keep up the great work!

whenever im a little uneasy about buying something, i always lean towards your reviews because i love how honest you are! you're awesome Em!! :)

How nice of you to take the time to thank us in the comments section! I am subscribed to many beauty gurus and I don't think I have ever seen any of them post a message like that to all of the subscribers that happen to read through the comments. You are one of my favorite beauty gurus by far because you are very thorough, detail oriented, friendly,calming, honest, and I trust your opinions and advice! Thank you so much Emily for all the time and hard work you put into these videos! =-)

I love watching your channel, as a beauty youtuber as well you are one of my biggest inspirations! One of the things I love the most about you is that you are completely honest, if you like a product that is $1 you tell us. I also love that you feature both high end and drugstore and if you like a drugstore product over a high end one you are not afraid to say it!!!

You're so likeable, Emily! I have been watching for years and love the ease with which you just "chat" with your viewers while you're discussing products. Would LOVE to see you on QVC.

I just love how fun and enthusiastic you are in your videos! watching them really brightens my day! thanks Emily! :)

I love the lip exfoliater !!!! It does eventually ware down , like the balm that holds it together stays on your lips so the grains with eventually rub off . I love it !

I always find your videos to be so helpful! You give such honest and well-rounded advice! Thank you for that! I can't wait to watch the "brand essentials" video that you are talking about! Please don't make us wait too long!

Of all the people I watch on YT you give the best reviews,show the products and for sure the best swatches.

My friend & I watch a lot of gurus, but you are by far our favorite! Every time we talk make up we always say things like "Emily reviewed it & said she liked it, we should try it!" or "Did you see the look Emily put up? Let's recreate it!" We love you, all your videos are SO good & we value your opinion so much! You're amazing! xx

I love when you do these elf reviews! I'm always curious to see what the best elf products are! Glad you like them and so glad you use and review them! Whew! That was a lot! You are so awesome by the way!

"with my swatched fingers" lol Em, like I say every time I comment on one of your videos, you're my inspiration and role model! Love how down to earth you are. Makes me feel like

Lip Lock is the best clear liner I have ever used. It works just as well as the Urban Decay but at a fraction of the price and you don't have to sharpen it. I love that it is matte, too.

Emily I freaking love your reviews! I have bought SOOO may products because of them. There was only one product that I didn't like that you recommended but even that has a different use. I really appreciate the time and effort you put into saving us money by scouring the drugstore for high end quality products :) THANK YOU!

i love that you do ELF reviews!! i swear youre the only one who does them. i'm excited to try some of their new products, like the concealer and lip stains. thanks :))

I love the sound of the lip exfoliator in a stick. Sometimes with some of the crayon lip products during the day they dry my lips. I could use that and be like starting fresh. The golden eyeshadow reminds me of the golden shade in Wet and Wild's Sunburned Palette, very pretty. I hope to see you use that beautiful purple in a tutorial! I love your channel you have saved me from wasting cash on products that aren't what they seem. Thank you!

I could listen to you all day I live your chipper attitude and thorough recommendations

i always come to your channel for REVIEWS !! You are so REAL and describe them soo WELL! Love yaa !!

I bought the Elf eye refresh 6 days ago, because I have darkness under my eye and puffiness. And I've actually only used it 3 times and its made a huge difference. I almost have no darkness under my eye. It's very good.

I have never had trouble with the eyeliner. I have used it for about a year and the brush has never done that. Their liquid liner is seriously the best eyeliner I have ever used and I highly recommend it!!!

"As I continue to make lines with this mascara..." LOL!! Love your videos, Emily!!

The lip exfoliater works so good and gets all the dead skin off. And leaves a sweet after taste and I love it!

I got the moisture stick and love it! ! It's cooling, very freshing, doesn't look like I've dabbed some moisture on. So happy I found out about it! Thank you, Megan :-)

I use the smudge brush to apply eyeshadow as eye liner. I've used it daily for about a year. It's one of my favorite brushes that I have.

I am so happy you filmed this, there are a lot of products I want but wasn't sure if they were worth purchasing!

I love your videos! Especially the long ones, it's full of info and straightforward. Unlike others who talks alot about non related things. You're of the best guru on youtube. ;)

just wanted to say thank you for making the videos and for taking the time to always reply to any messages I send you. i can't imagine how many you must get in a day!

I have the lip exfoliator and I love it. You don't feel any residue because it's new but after a while or several uses the top conditioning layer thins out. So you're left with a gritter exfoliater and it does tend to leave little gritty bits on your lips.

I also use the exfoliator, too! Wet it first, and it will leave grit, so rinse your lips after. Love it. Tastes great!

Thank you for your videos I look forward to them! They are so helpful when you have 3 kids & don't have the time to go to the store to look & test new products i can always count on your reviews being open & honest on a product...I LOVE ELF make-up!! Loved your nails so cute! :)

Emily, you literally have the best reviews on youtube. you put some much thought into each one; I know I can always trust your recommendations. keep doin' your thing :)

I love the angle brush for contouring. I use the lip lock on my entire lips, and it increases staying power of any lip look A LOT! Hope it works out for you.

I absolutely ADORE the e.l.f. lip balm tints! I have three out of the four (I don't believe the natural shade would do me any justice since I have such naturally pigmented lips) and I believe that it is a must have from e.l.f.!

On the lip exfoliator the harder you start to rub on your lips to get the dead skin off the more it wears down and it stays as a scrub! I love it!

Their brushes are amazing! I have several and I love them. One I've had for 3 years and its still going strong!

I love it when one of your new videos shows up in my subscription box. It makes my day :)

I got so happy when I saw this. Have been thinking about doing a haul from ELF for a while but great knowing what you think about em first.

I love how you always upload consistently!

Twinkle Pink is my main go to blush! I love the sparkle and the color gives! Love your videos Emily!

I love your videos!!! You are one of the few beauty gurus who really mixes videos btwn drug store and high end. Love your tips reviews and recommendations!

This is my all time favorite makeup look on you! So natural & pretty!

I have to try those Elf lip balms with that handy dandy retractable lip brush. I was sold on them when you showed the pigmentation and described the scent/taste. Thanks so much, Emily!

Love this video!!! I sometimes take my nail and scratch at the top of the exfoliater and thst really does the trick!! I always have three on back up!!

I think you're a great KZreadr and I appreciate your consistently with new videos.

Love you, and your videos! And, that "twinkle" blush looks absolutely beautiful on you. : ) I had a suggestion, too. You had mentioned that the brush on the ELF liquid liner was not straight. I have noticed that, too, but merely took a cuticle scissor and trimmed it to what I wanted! It worked great...... Thank you for all you do to educate us, and I for one am one of your biggest fans! Keep up the great work. Thank you!

I'm SO loving the Studio Lip Exfoliator. However, I found that it works better on DRY lips rather than "moist" lips suggested on the box...then, afterwards, I moisten the hell out of my lips. Super rad product that works as amazingly as it smells!

I have the lip exfoliator, and with time it does wear down. The brown sugar scrub actually starts to come off a bit more as it gets worn down. The product actually gets softer. And for me easier to use.

the twinkle pink studio blush is one of my favorite blushes I own!! I'm usually not a glitter blush fan, but I bought it because it was cheap and fell in love. I'm also really glad you mentioned the lip balm tints! I've been eyeing the berry one, and I think I'll take the plunge and place a nice order soon :)

Thank you so much !! Very helpful video. Out of all the products I've only used the scrub and I like it the little granny sugar will eventually come out but the only thing is to be careful with not pressing too hard because it will break. Again thanks for all your reviews always a great help!!

Love your eyeshadow! I also got the moisture stick and used it how you recommended under my eyes and was wonderful! I even got another one to carry in my purse.

I love the eye refresh when I have a headache. Feels amazing to apply to the eyes when your headache is behind them :)

I just subbed a few days ago and I gotta say, I love ur videos! They're all so informative and you come across very friendly. And I just adore ur profile pic with the curlers in ur hair, so cute! Keep up the great work!!!

you make drugstore makeup look classy! that is why i really love you

Emily I love your makeup and hair in this video! the naturalness looks great on you!

My elf products arrived today ! I also received the moisture stick, eye roller and lip exfoliator. Very happy I like them.

I'm really looking forward to your updated favorites! :D I haven't bought anything from ELF in ages, but it looks like you've found so many great stuff, I think I'll be looking into some more ELF products soon.:)

First of all, I love to hear you speak, you are a smart sweet gal! Second, you are so knowledgeable, I love your reviews and follow them 99% of the time. But I also like to watch you because my 12 yr old daughter looks like you, now that she's getting older. Thanks, Emily!

I love the mascara primer myself. You have to apply it carefully to avoid clumps, yeah, but it gives me such awesome length that I don't even mind. And the lip exfoliator will start to leave little grains of sugar on your lips as you work through it more. It kind of has a little layer of balm on top which takes a while to get through. But they last a long time!

Thank you Emily, your reviews on like EVERYTHING makeup really helps me save on a lot of money. I still prefer to wear my favorite brand of Lancome, but it helps to mix high end and low end to save on money.

Love your makeup. I use the lip lock pen thing as a primer before anything else on my lips so that my lips are nice and beautiful and the actual lip products (usually a revlon lip butter), stays on longer and looks awesome. Something I read a while back that really works for me. It's a better than a chap stick but not as messy as a flesh tone lip primer. (For best results use the lip scrubber before and then the lip lock and your lips are gonnna be beautiful all day long!)

Yay! Another super-informative Emily video! Ok, so I'm kinda excited about the little jars of gloss, and the eyeshadows! But sometimes Elf wears me out. Makeup remover pads that are on the dry side? Eyeliner brush that separates? Really Elf?? Good thing you are here to warn us of the Elf pitfalls, lol! Thanks Emily!

Great haul Emily...I really love the lip exfoliater...I love how my lips feel after I use it...Now sometimes some of the product turns a dark brown and feels hard but all you have to do is scrape that layer off and you are good to go...I love the taste of it...I will repurchase it over and over. BTW I really enjoy your video's...you are so informative...and I have learned a lot from you and I have bought a whole lot of stuff that you have reviewed...Thanks for being so sweet...I just love you!

I use the eye roller in the morning to wake me up! I just found a matte white in that old fav ELF $1 quad Drama & used the ELF small smudge brush to put it on the inner eye area. Great tip from the new video you just did.

you give the most detailed and helpful reviews! i love it!

I love the Dr Pepper lipsmacker too! Gives a great hint of color, and smells so good!

Love this look on you the colors just work so well with your skin tone and hair and eye color!!

I have the lip exfoliater. It doesn't leave a gritty residue but it you do wipe away on your lips, it will get rid of the dead skin and any left over lip stick or gloss.

Thanks for sharing your thoughts, always a pleasure watching your reviews!!

I really do wish E.L.F had more colors in the Lip balm tints.. I really love them!!

about the elf eye refresh. I put it over my makeup and it doesn't screw up my makeup. it can work through out the day.

Awesome haul, Em......luv that purple eyeshadow, and the tinted lip balms ,too.......Great job.!!

Hi Emily, I have the lip scrub also, and I thinks it works best like this, over your sink, wet your lips with water, then rub the balm over your lips, once done, rinse any residue off. I like this one better than the lust lip scrub, due to it coming in a lipstick form, makes it easy to use. Thanks for the vid

I absolutely LOVE mascara primer! I think you will like it. It makes my lashes look awesome! It doesn't mix with your mascara and turns it gray. It's perfect! I do however agree with you on the brush applicator; it needs to be different.

I love the angled blush brush for contouring!

I love the lip scrub! after using it for a little while I noticed a little of the sugar would rub off on my lips a little more that when I first bought it but nothing that you couldn't just wipe off. plus the taste is yummy.

Hi emily! I have the eye refresh and i love it! I use it before i apply my moisturizer and i prefer it better than garnier fructis cause it dries faster! :)

haha yes it's definitely hit & miss! Thanks for taking time to watch! :D

The first few times I used my ELF lip exfoliator it didn't leave grit, but it did start doing it eventually. And I LOVE it. :)

Emily, I love your reviews! I am very impressed with the eyeshadows as well! I haven't tried them yet but after watching this review I may!

I use it with my am & pm skincare routine. I apply my eye cream, wait a couple minutes for that to dissolve in my skin & then I apply the Eye Refresh around my entire eye. Its really a great product and great for those who want to care for their eyes but don't have the money or want to spend the money. I just really like it & although I've just started using Murad, I'll still buy the Eye Refresh. My dark circles have lightened tremendously. I stare at myself.

I will definitely be putting in an elf order. So excited about some of the new products.

Wish we had elf in England! I just watch because your make-up is always so lovely! Always gives me an idea of what to do next!

I love the Loreal ones as well, so I will definitely be trying the elf ones. Thanks for sharing!!

Try the loreal liquid eyeliner. It has a felt tip wand and is very preside and depending on how hard you push, the line gets thicker. I'm not sure what the exact name is but it come in a gold taper tube. It lasts all day and works great on water lines!

Can't wait for your updated brand favorites videos!!

Theres so many elf products it's nice to see some reviews and get a better sense of what products work and which dont!

My Walmart (Alabama) just put in a big ELF display with a ton of products, FYI. Loved your review. The blush was so flattering on you, glitter and all. Loll

I love it and YOU! So classy yet approachable. You have totally inspired me to do my own (wonky)haul a - che

I love your eye makeup. Do you have a tutorial for how to achieve that look with Elf products? I'm a bride on a budget and clueless about how to apply makeup.

Instead of buying a lip exfoliater, you can make your own by mixing brown sugar and a little bit of olive oil (can add a touch of honey too) to make a thick paste and push it into an old chapstick container. I made mine several months ago and it compares to one I bought from bath and body a long time ago. It tastes sweet, exfoliates well and you can wipe the granules off.

I really enjoy the studio e.l.f. makeup wipes. I use them to take off all my makeup and they do a fabulous job (Plus when you store them upside down they become really saturated!)

That Purple Passion eyeshadow will look amazing on green eyes!

I happen to be a "pageant princess" and I absolutely HATE on stage question!! It scares me and I can barely think! My heart sinks every time I find out we have to do on stage question! I think it scares me more than talent, haha! Love all your videos by the way, you and a few other beauty gurus on here have really helped me become a better MUA in training... On my friends... hahaha.. for now. :)

after you use the lip exfoliator, it does start to leave a little sugar on your lips, and it does wear down, but it takes a while