Hard Food: a starchy accompaniment to a typical Jamaican meal, comprising boiled yam, plantain and dumplings. Named for its formal integrality and its relatively toughness prior to preparation, when served, the experience of eating hard food is, well, the opposite of what its name implies. For her sophomore Paris presentation, Bianca Saunders riffs on this duality of external appearances and interior reality, all while re-interrogating and reframing the brand’s nuanced technical signatures.
Credits:
Creative Director/Designer - Bianca Saunders
Styling/Creative Consultant - Karen Binns
Producer - Chiara Lafour
Casting - Conan Laurendot
Hair - Yvonne Saunders and Asharnie Nelson
Make-Up - Laura Yard
Styling Assistant - Devon Nicholas
Music - Benny Mails
Set Design - Y Lan Lucas
Lighting Design - Hydra Design
Film Direction - Hydra Design
Runway Photographer - Pietro D'Aprano
Pattern Cutter - Sonny Tassell
Bianca Saunders Team - Emily Allen, Robin Simnett, Hannah Osaguona, Mikaela Eshe, Teresa Alade
Show Calling & Backstage - Go2Show
Consulting Producer - Ant Waller
PR - Lucien Pages
Sales - Tomorrow Ltd
Thank you to L'Oreal Paris and Andam Fashion Awards
Press Release - Mahoro Seward