BEYOND PINK AND BLUE by CIITzen, Mandy Dilan

MA107-5 - Writing for New Media : Video / Animation
The task was to create a Media Instruction related to our each individual advocacies.
My advocacy pertains to understanding and challenging gender stereotyping, most specifically for younger audiences. I always observed this stereotyping with our genders as young children. We were often influenced that young females should wear pink, have kitchen toys, and be prepared to become mothers, while young males should toughen up, wear blue, and have toys that give them heavy duty work.
This then translates to the children's confusion of their identity as they grow up, resulting in adults having a hard time translating what they truly want in a world that wants to box them in one ideal mold. As this advocacy is a passion of mine, I want to truly showcase and capture the audience's attention with my output, so I made sure to give as much effort to it as I could.
I animated it with the use of Clip Studio Paint, Adobe After Effects, and a text-to speech generated voice that helped narrate my intentions. Past subjects in color theory and basic animation helped me in animating these as well.
- Mandy
Music : Bluey - Sleepytime Soundtrack

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