Known as the Indian fashion industry’s retro revivalist, Sabyasachi Mukherjee has built a brand on being proudly and unapologetically Indian
When he was asked if he is bothered by the people who are copying his style ?
He answered :- "It would have bothered me if they didn’t. When you do something that becomes part of the zeitgeist, everybody wants to be a part of it. What I have done is created a language that has modernity but at the same time is traditional and is easily understood. The extensive copy market and the different price points at which Sabyasachi copies sell assure me that I have been able to create a language of democratic luxury"
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