She is about HER business, no spokesperson needed!!!

@AfrocentrikQueen

28 күн бұрын

🙌🏾🙌🏾🙌🏾🙌🏾 she’s very relatable, I rarely watch commercials and I watched this one til the end.

@user-rx4jf9uk4g

28 күн бұрын

She does it best.

@missc78

28 күн бұрын

She really is!!

@Giselle_Glam594

25 күн бұрын

With a wig on..but promoting a natural hairline😭😭😭😭

@ruthwells3990

25 күн бұрын

@@Giselle_Glam594 she could come bald at this point. She owns 50% of one of the most successful beauty brands in the world, with an annual revenue of over 500 Billion including FENTY Savage. FENTY SELLS!!! And I don’t think she sweating ANYONE😁

Now THIS is a commercial!!! Can't wait!!

@tabria

26 күн бұрын

🙌🏽✨

I’ve been influenced

@forevergenella

28 күн бұрын

Literally same. She’s so effortlessly. Even the in depth ingredient talking points are so natural like she truly knows and ain’t just reading a script. Ugh! Muva.

@ujunwa6911

28 күн бұрын

Me too😅😅

@grainofsalt2113

28 күн бұрын

same. i know the products gone hit

@sherrieberrie8122

28 күн бұрын

FACTS!

@JustLetMeDance

28 күн бұрын

Same unfortunately 😂

I just love how real and invested Rihanna is in her work. She truly makes you feel like no matter how 'rich" or high profile you are or aren't - she is there with you.

@LatinaChef1986

28 күн бұрын

She’s very informative and dedicated to her craft in music,beauty, skin, fashion/lingerie, and now hair.

@elle8388

28 күн бұрын

LITERALLY!

@rockyournaturals

9 күн бұрын

Yes I really appreciate her work ethic 🎉

@Diva-julie

9 күн бұрын

Am not surprised that Rihanna loves fragrance so much. I mean a lot of big artist confirmed that she smells good

And that’s how you build an EMPIRE. Congrats💚

@Dovelunalove

28 күн бұрын

yes EMPIRE 🙌🏽island girl 🇧🇧turned self made billionaire🤍. and still going strong with her philanthropic foundation as well 🌎 🙏🏽

I know we want music but let us never down play the genius of this lady. Not a lot of celebs have started brands that have made it to this scale and for that I will always love and respect her. Can't wait to try it out.

Wow, she’s really sold me

I’m proud of Rihanna man. She’s changed the game with makeup, now a hairline! And her stuff is legit! Go RiRi!!!!

@AyAReI00

26 күн бұрын

She was extemelly Smart, she knew there was a ton of poc wanting High end make up, but make up brands were elitist racist 😂 she took all that rich poc money 😊 and then suddendly THIS BRANDS THAT HAVE BEEN FOR DECADES decide they want that money too, they became inclusive, too late, fenty make a name and has a loyal fanbase of costumers since the products are nice.... Very Smart woman, she deserve it

She's so real. She makes u feel like she's talking to u as a friend. I'm here for everything Fenty. Her personality is magnetic

She will always do well because she is relatable and she includes everyone, every culture, everyone is represented AND THAT IS WHY SHE WILL ALWAYS WIN!

Her personality is so magnetic, relatable and down to earth. When she’s talking it’s engaging and doesn’t feel staged or forced. I like her makeup line so I might give this hair line a shot…one day. Go ahead Riri build that empire 🙌🏾🙌🏾🙌🏾

The sensory touch on the bottles in addition to her sales pitch sold me.

@hi.goodbye2167

28 күн бұрын

Facts that one little feature is amazing!

@ayishaeddins8022

10 күн бұрын

The constant repairing sold me❤

Babe, I've been invested in purchasing Fenty Hair products ever since them nosy people found the patent in 2020! Fenty Skin has worked wonders for me, Fenty Beauty gave me a color match when other makeup brands were always slightly off, and Fenty Perfume always gets me compliments, so I just want to say thank you Rihanna!!

She really love business. An authentic entrepreneur with a sincere interest and unstoppable drive. She will be rocking this industry and many more.

It’s amazing to see how far Fenty has come, from makeup to skincare to HAIR?! I cant wait for this launch!

@DionLuvsMakeup

28 күн бұрын

And, lingerie, and fragrance ☺️🙌🏽

@xyz_KrystalWallace_zyx

27 күн бұрын

Literally!!! From humble beginnings in Barbados to being in the top 10%. Nothing but an applause to her.

"Let them know its FENTY HAIR" lmao

@watwat3806

28 күн бұрын

I was scared lmao

@Sesi_angel_india1000

28 күн бұрын

I had to watch that part twice!

@lujixcjml

23 күн бұрын

@@watwat3806same lmfao 😭

One of the celebrities that are actually involved in their brand. Not just slapping their name on something mediocre. Love Fenty!

@domotemujin7780

28 күн бұрын

I caught the shade 😂😂😂😂😂😂😂❤

@sinneis

28 күн бұрын

@@domotemujin7780about who?

@AfrocentrikQueen

28 күн бұрын

Say it louder for the folks in the back! 🙌🏾🙌🏾🙌🏾🤣

@elle8388

28 күн бұрын

Said well and said RIGHT!

@tonycampbell6585

28 күн бұрын

That is exactly what she doesssss

Well I am sold. Don't usually buy hair products when they drop. All of her products are top notch.

Smart move with the sensory touch

@rucianapollard7098

26 күн бұрын

I like that too

I’ll say it again: EVERYTHING Rihanna touches turns to gold ✨✨

Let's all be honest, Rihanna is the Blueprint to being a superwoman, the Blueprint to being a superstar but equally being super grounded & super relatable, the Blueprint to being wealthy and successful but also still being centered, happy and being present, the Blueprint of working hard and playing hard too, the Blueprint of giving her fans the best but also giving herself better without bending to outside pressure and negative headlines or negative influence from dumb fans always talking about where is the music. Let's just celebrate this lady from a small island with very little opportunities dreaming to make a big impact wherever she put her focus and attention.

@KairoK

28 күн бұрын

So, she's a Capitalist you think you relate to? Not that deep

@thelovelylove-sk7oz

28 күн бұрын

​@@KairoK literally EVERYONE in this country is a capitalist but she's a smart and genuine one. She's made so many foundations to give back. She's not out here charging $2000 for a concert ticket. Let's make this very clear! Thank you

@vee2841

28 күн бұрын

@@KairoK We all participate in capitalism. Her relatability is what makes her such a brilliant businesswoman. Stop with the rigid thinking. You can be wealthy, kind, humble and relatable. This woman is self-made; grew up dirt poor and used her gift as a singer to spring board into and disrupt industries that lack inclusivity and high quality products. You can have a stadium of seats, hater.

@m.hunter2351

28 күн бұрын

@@thelovelylove-sk7oz Nice, very on point! Rihanna is AMAZING ❤💥

@m.hunter2351

28 күн бұрын

@@KairoK Bey is probably the capitalist you can relate to

Now this is why we love Rihanna

Wow. Hair by Fenty. Strengthen by the style! This woman has created a beauty line that will last generations!!!! Generations!!!!!!!!! She is a living legend. Amazing!

There's so much to dissect here. The flip top with the sensory touch, #genius. Cuz you know how ur hands be slippery in the shower. Perfect!!! The detangler comb!!!

@journalologyandcoofficial

28 күн бұрын

Innovative AF!

Rihanna is a marketing giant. She knows her people. To other celebrities, it is not just investing money into a band but owning that band.

@rucianapollard7098

26 күн бұрын

Brand

Hair, make up, skin. This woman’s going to become the first multi billionaire of her generation 😭😭😭

@angelnumber0723

28 күн бұрын

She became a billionaire last year.

@sarahatieno1214

28 күн бұрын

Im talking MULTI billionaire 😭😭😭

@tonycampbell6585

28 күн бұрын

@@angelnumber0723She is NOT a billionaire. Fenty made a billion which has to be shared with all dem w people.

@maxineramz4464

28 күн бұрын

​@@tonycampbell6585she's a billionaire! Get it right!

@carroleemoore8698

27 күн бұрын

@@tonycampbell6585 She is literally on the Forbes list, credited as a billionaire. She is a billionaire. Do your research.

That Rihanna reign dont let uppp!!!!

She is one with a difference. Something special about Rihanna. Stay blessed

You can tell that Rihanna cares about her brand she’s not just doing it to be relevant she’s like any business woman who want their business to flourish No matter how good the marketing is , if the product isn’t good then it won’t make it. So far all of her products are great 👍 Well done sis!

Wow simple and clean commercial for the product, no gimmicks! Just product on hair

@tonycampbell6585

28 күн бұрын

Lollll the gimmick is not showing you her hair that never grew.

Yo go Rhi, Rhi. Fenty hair looks like another line of her of your first class product🎉 Rhianna doesn't put out junk.

@mariefabrich9197

28 күн бұрын

Rihanna *

I’m sold !! Gosh riri is so authentic . I don’t even care for celebrities but riri has my heart 🥰

@Butterfly9854

28 күн бұрын

This!I keep telling people that people are buying from Rihanna the business owner not Rihanna the Musician . Both Fan and non fans buy her product because the know she sells quality products.

Rihanna: Markets her own products Talks to her fans Is humble Relatable even though she is in a different tax bracket Makes stuff for everyone (all shapes, skin complexions, hair types, etc) She ‘takes care of us’ by creating stuff that we actually use and love! I definitely will review her hair line on my channel. I know I will LOVE IT! Much love, ❤️ Tonia

She is so well-spoken. I can't wait!

@thelovelylove-sk7oz

28 күн бұрын

Very well spoken

@monilaninetynine3811

28 күн бұрын

Great marketing

@adryana90

28 күн бұрын

I mean.. this was scripted. I wouldn’t call her well spoken in her interviews 😅

@valentinomiller6251

27 күн бұрын

Surely this is scripted. What you mean is "well-delivered", and it is.

@jennifashionkilla5981

27 күн бұрын

@@adryana90 Clearly, you haven't watched her interviews.

Rihanna knows how to market her products and I love it.

Very professional. Letting people know everything to expect. No mystery. Will definitely try.

She’s killing the game! Thank Rhianna for creating various solutions us ladies have been needing in hair products for so long. You’ve unified us with this line. I’m so excited to try Fenty Hair products. ❤🙌🏼

She even make sure that sensory wise, the packaging is so smooth and comfortable for us people with sensory issues! That's so cute and thoughtful🥺❤️ Love this!

@ma_86

28 күн бұрын

Yes! That was really touching and not in a typical celebrity performative way. You actually get the impression she really thinks about making sure her products actually include ALL people, not that her products just looks good but is also functional and helpful.

There goes my paycheck ❤❤❤❤

I now these products are going to be GOOD because Rihanna be testing her products for years before releasing! That’s what makes her products work to buying-at least for me!

Yeeeesssss Rihanna! Her, Taraji, and Tracee Ellis Ross do such a great job of promoting and using their own products! It’d be cool if she gets into high fashion as well.

@mercace156

28 күн бұрын

She had a fenty high fashion line dk if its still active or what

@nonapplicable9590

28 күн бұрын

she had her FENTY line... she had river island as a more affordable line but she also had just "FENTY" not sure if shes still selling it though..

@nonapplicable9590

28 күн бұрын

kzread.info/dash/bejne/jIZs0q6CqMvQkc4.html

RiRi is killn the cosmetic game and is constantly giving her consumers something great. Thank you Rhianna ❤

This is why I love me some Riri (bad gyal), because she considers everyone she doesn’t like anyone feeling left out!! Now watch everyone copy what she has done just like they did before with the makeup and including extra shades!! Riri is the trend setter, she always has been and always will be!! The only celebrity selling a hair product that I trust to buy because I actually believe in her products and that they are created to do exactly as Riri stated!!

I keep telling y'all, y'all can't fk with riri. This is genius marketing. Y'all already know I'll be buying

Damn. She GOT me.

RIRI USES ALL HER PRODUCTS AND THATS THE BEST MARKETING !! WELLDONE RIRI YOU HAVE COMPLETED NAILED IT, I CANT WAIT TO GET THE PRODUCT

I want to try because she was very convincing !

This woman is a GENIUS. She needs to teach a class on marketing! Love love love her

My girl, my FENTY!!!

I love how Rhianna includes everyone, in her make up and her hair line!

Oof, she SOLD me on the REPAIR and the scent sounds LIT!!!🔥

I don't need any persuasion when it comes to a rihanna drop lol. Drop the product I will purchase every item! ❤ I'm excited 😊

@Ye_wie

28 күн бұрын

Me too😊

I AM SOO IMPRESSED BY THE AMOUNT OF WORK RIHANNA HERSELF PUTS IN ANYTHING THAT BEARS HER NAME..SHE IS VERY HANDS ON...IM DEFINITELY TRYING HER HAIR PRODUCTS..I WEAR HER PUMA BRAND AND HER SAVAGE FENTY LINGERIE ALL THE TIME ..NOW I WILL BE USING ALL OF HER HAIR PRODUCTS.. EXCLUSIVELY!!!!

Did anyone else peep the hot tools being used? Fenty hair is gonna give us some it all (as Fenty in general does)

@Butterfly9854

28 күн бұрын

I peeped all the too. Oh she coming

I totally love when you come up with stuff. You give 100%. Definitely supporting this.

Thank God for Rihanna ❤ Raising the bar on everything 🎉 Thank you😊

I'm afraid, she's taking it🔥🔥

That woman knows how to promote!! Fenty Hair in Brazil!!

You inspire me every day ❤️❤️❤️ can’t wait for them to launch in India ☺️☺️☺️

Very well done, Ms. Fenty. GOD BLESS YOU AND YOURS. 🙏🏾

Girl you SOLD THAT!!! Thoroughly! Y’all killing it!!

Your voice is so soothing I could listen to you all day😍. I can’t wait to try your products 👏🏾

Fenty is just getting better & BETTER!!! 🤗🤗

I need this makeup look!!

Damn that was good. She just destroyed the hair industry. Queen 👏🏼

Yassss RiRi… you sold me girl with your product. Thank you for being so involved and informing us on your products.

I knew whatever she would do would be thorough!!! Go RiRi❤❤❤

Great job RiRi way to go keep up the good works just love your vibes ❤️💜❤️💜❤️💜

Everything from Fenty beauty I’ve tired, I’ve loved so this is something I will try!

I have so many Fenty Beauty staples, I'm about to have some Fenty Hair staples too.😍

Omg RiRi I'm excited for the textured caps!!! 🎉

The scent alone, i need to try it!!

Riri sells her products so well, the marketing is fresh, modern, on point and above all, the quality is there! I want already to buy them.

Yeah, I wanna try this! I’ll try hers over Cecred. I need to see the price points though. 👀👀👀

There's no one who sells products like Rihanna. WOW. 😍😍😍

My partial fashion sense came from you as a teen I caught few things from ya😆😭 ❤

I love Fenty makeup, so im super excited to try Fenty hair.

Rihanna: queen of marketing

“Continuous loop of repair” I am sold, and so excited! I can’t wait to try these products

I love her

Honestly this is genius. So proud to Rih. And will support. ❤

Girl you are wearing that beautiful color

RiRi Absolutely Rules ❤ I ❤ All Her Products, They're Amazing...👌🏼👏🏻

I need to try them sooo bad I can tell my hair will love these products! 😍😍😍

Congratulations 🍾🎉🎈 This is a great ad as well.

I CAN'T WAIT TO TRY IT!!!!!!!

TAKE ALLL MY MONEY RIRI 😭😭😭😭😭😭😭😭😭😭😭

@bagloverlux

28 күн бұрын

😭😭😭😭

Yes I need repair in every step, thank you!

Oh wow, hair products must be the new go to for celebrities. Okay, let's be here for it.

Rihanna is looking more beautiful than ever 💯😍

I will go try this! I love her products already! Way to go 😃

I really love FENTY products with all my heart I wish I get PR stuff 1 day ❤❤❤❤❤❤❤❤❤❤❤❤❤HAIR PRODUCT or MAKEUP, I LOVE YOU SO MUCH RIHANNA❤️❤️❤️❤️❤️❤️❤️❤️❤️❤️❤️❤️❤️AND GOD BLESS YOU WITH MANY MORE BUSINESSES 😘😘😘😘😘😘😘😘😘😘😘😘😘😘😘😘😘😘😘😘😘😘😘😘😘😘😘😘😘😘😘😘😘TO BE HONEST HER MAKEUP PRODUCTS IS A BOOOOOOOOOOOOOM I LOVE IT SO MUCH.

Music can wait ❤ Self Care comes first. Brava Fenty Hair 👑🥰🥰🥰

I’m sold!!! And I haven’t even try it!!! Fenty Skin since I started using it in 2019 has been a game changer on my skin. Not expecting less from Fenty Hair!!

it looks sooo good ❤

Great! So glad its not coconut scented. Can't wait to try❤

love you Riri!!

She's amazing ❤

I love everything she does I also love every looks on her..❤👑 i know what i need to buy .. Fenty Hair ❤️🔥❤️

Ordering now!