In the fast-evolving healthcare landscape, device makers are confronted with a multifaceted challenge: the delicate balance between strategically managing legacy technology obsolescence and fostering innovation to stay competitive.
How does an organization ensure that the decisions it makes regarding its portfolio align with both current customer needs and anticipate future needs and trends? We advocate for a balanced approach to managing innovation, driven by a proactive rather than reactive mindset. This strategic approach can achieve the optimal balance between investing in sustaining technology and new product innovation to maintain relevance in a market as dynamic as healthcare.
Drawing from real-world experiences, our expert panel will:
Examine the nuances of sustaining technology investment to maintain ‘best in class’ status for existing customer solutions
Explore how incorporating disruptive technologies can be part of your strategy to meet future customer demands
Probe the impact of macro-environmental factors, including regulatory changes, economic shifts, and supply chain dynamics on your innovation strategy
Highlight how the latest technological advancements can be harnessed to address current and emerging challenges
In a rapidly evolving world with paradoxical requirements, the direction is never a simple ‘either or.’ Rather, it requires a careful evaluation of business, product safety, product security, and regulatory risks. Join the discussion and gain a comprehensive understanding of the factors to consider for achieving a balanced innovation strategy to meet evolving customer needs and stay ahead in a rapidly changing healthcare landscape.