Next generation vehicles empower organizations to achieve higher levels for safety and efficiency. Creating this vision, Iveco Group has leveraged generative AI techniques built on AWS to redefine the unique relationship between drivers and their vehicles. In partnership with AWS Professional Services, Iveco Group trained customised generative models on privacy-compliant fleet data to personalize the driver experience. For example, generative conversational agents engage drivers in a natural dialogue, creating a seamless interface for entertainment, information retrieval, and vehicle updates. This session explores the innovations redefining the Iveco Group driver experience and the crucial role AWS played in their responsible deployment.
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