"Astral Logo History" made by TR3X PR0DÚCTÍ0NS, 06/11/2023.
Astral was founded in 1961 by the Greenberg brothers in Montreal, Canada, to operate the photography concession in Miracle Mart, a department store chain. The company was headed by Harold (1930-96) at this time, and two years later they acquired Bellevue Pathé, which helped them gain photography rights for the Montreal Expo 67 World's Fair. As the years went on, Astral went into motion picture processing after acquiring a few companies in the late 60s (e.g. Pathé-Humphries, Associated Screen News Industries), and their film division was founded around 1971 when they adopted the Pathé rooster as their mascot. In 1973, Astral Bellevue Pathé Limited (later known as Astral Communications) was established to specialise in videocassette duplication and video wholesaling, and in the next decade (the 1980s), the first known on-screen appearance of Astral Video debuted in 1985. The arrival of the new millennium saw Astral Communications change their name to Astral Media, which occurred in February 2000; by this time, Astral acquire to own a string of Canadian television and radio stations, and the media conglomerate began to be recognised as the largest radio broadcaster in Canada. Astral celebrated their fiftieth anniversary in 2011 (with Ian Greenberg, co-founder, as president and CEO at this time), and not long after their anniversary, Bell Media made an announcement to acquire Astral in March 2012, which did not happen until 27th June 2013 due to failed attempts. Astral became defunct a week later on 5th July 2013, as a result of Bell Media completing its acquisition of the company.
My next video will possibly be a logo compilation on Canadian home entertainment companies, which will be referenced from the list on the Audiovisual Identity Database; website link avid.wiki/wiki/.
-TR3X