I think Apple should dedicate iMovie to creative consumers and bring it on par to CapCut. As for Final Cut Pro, it should continue to remain for professionals and more advanced tools should be introduced.

@ramirezproductions0826

18 күн бұрын

I agree.

@stafens

16 күн бұрын

Yes, agree

Love how you're always challenging Apple , you nailed it on the head they are years behind. I know they are watching and listening !

@RafaelLudwig

19 күн бұрын

It's hard watching someone knowing they can do better but choose not to - that's how I feel about apple and Final Cut Pro. Thanks for watching and the comment!

My ideal outcome would be for FCP to get all of the updates that match or best CapCut (auto-captioning, AI tools, etc.) but then re-release Final Cut Studio as a single app with pro workflows for color, sound, etc. It’s highly unlikely…but one can dream. Love these kinds of videos, BTW🤘

@RafaelLudwig

19 күн бұрын

I feel the same way, really hope they do add some of those features in. Hard to see a path forward with a shrinking user base and not being able to attract the next generation of creators will only speed up the end of life for Final Cut Pro. Thanks Matthew, I love having these discussions and want to remain hopeful. We'll see what today brings with any juicy OS announcements that *could trickle to FCP in the future.

@jasoncblackwood

18 күн бұрын

I'm really confused about the popularity of CapCut. I can understand not wanting to use Premiere, but how many choices do you need given where Davinci Resolve is now -- and that their free version is likely suitable for 99% of creatives?

@matthewTobrien

18 күн бұрын

@@jasoncblackwood Resolve is far too complex and intimidating for most content creators who feel more at home with something simpler and more intuitive like Final Cut Pro. I think the average person who opens up Resolve and spends 10 mins clicking around will be so overwhelmed by the depth of that program that they'll cower in fear inside iMovie.

@RafaelLudwig

18 күн бұрын

@@jasoncblackwoodCapCut is a perfect start for most that have never created before but want to, they drop in the footage and simple edits, wacky effects, and it’s guided and very easy to use, with out any learning really. They want to get in and out as fast as possible and are not really concerned about it being professional looking. That comes later. That’s where DR steps in.

@framewavemedia4831

18 күн бұрын

@@RafaelLudwig - Curious what your thoughts are after yesterday's event with ZERO mention of FCPX. All of the AI innovations feel like they're centered around the mobile devices for consumers. Also that basically, they're leaning towards Davinci for their Vision pro technologies.

You're mostly right but I think your nomenclature is wrong. Social Media Advertising and Marketing is big business. In fact, a lot of advertising dollars have shifted. Rather than compete in old and more or less stagnant business markets go after the fastest-growing new businesses market. BTW I've recently heard that about 4 million Content Creators (2 million of them on KZread alone are making over $100,000 a year). This is a new and growing editorial business. Also consider why Apple is promoting FCP for iPad (and iPad Pro now has an M4 chip) in a market that already has BMD Resolve, Adob Rush, Luma Fusion, and, of course, CapCut). iPad adding Thunderbolt to SSD recording/playback and the move of the built-in camera as well. iPad may well be an alternative laptop within the next couple of years. There's more to say on this but I think Apple has assessed the market and as Wayne Gretzky said and Apple is heeding "Skate to where the puck is going to be, not where it has been." This is not a "consumer" niche though. It's the new professional.

I really don't understand why Apple dont buy Capcut and the Affinity software. When you go to buy a Mac have it ready loaded. But maybe they will be skirting with a Monopoly charge if they do that.

@matthewpateofficial

19 күн бұрын

Because CapCut steals info from you

This is a great perspective comparing the users side of the software, in stead of most reviews only focus on pros and cons on the software itself.

As someone who started on FC7, transitioned to FCPX and used it for 15 years, I had to switch to Resolve. I was using Resolve with FC for color grading but, reading the writing on the wall I stuck with Resolve. This video is great and brings home the point of where Apple stads with this. Cheers!

@RafaelLudwig

19 күн бұрын

I agree, this is how I feel as well, this is their final chance to make some great strides forward. (before it's too late) Thanks for watching and the comment Matt!

U're absolutely right. Apple hardware is among the best money can buy. But most of Apple software is not used by the high-end professionals. And this is perfectly fine for Apple. Apple, as you said, is mainly for the creative consumer market. With that said, there are some very specific professional workflows that extensively involve a real usage of specific Apple devices, like iPad Pro for instance, and specific third party software/apps like Procreate, ArtStudio Pro Nomad Sculpt, the Affinity suite, etc... (most of them are for the iPad line-up)

I began learning editing using i movie, then learned FCP pretty fast, and soon I realized that I had to learn pr pr & AE. Wait for color editing da Vinci...., it is really frustrating...haha

Interesting perspective, seems like FCP is a few features and compatibility layers away from being fully professional without having to rely on indie plugins. In a way, that's who's more invested in FCP, pros, and who wants those features. Younger amateurs don't seem to care as much, they'd rather use Capcut and then maybe Premiere. It'd be nice if Apple just made creating stuff easier and possible through feature updates, needed to switch to DaVinci myself for expanded capabilities without having to spend hundreds on plugins for FCP. Maybe there'd be like a mobile and iPad version geared toward social media stuff, and a fully pro version for Macs. I'm honestly considering reverting to Windows (on arm) because FCP was what really clinched me to the Apple ecosystem in the first place, and now I'm really not seeing as many advantages to help me make what I want and to get the high refresh oled screen with way more ram to help me run DaVinci and maybe Affinity photo better at a much cheaper price when money is tight and this MacBook Air m1 with 8gb is not really as powerful as I'd like, it's tough to justify sticking with Apple. Hopefully it's a strong WWDC.

Do you really think Capcut will get banned? It has a massive international user base?

I agree with this man! I wish they would put more time into professional creators community.

When you look at the terms and conditions of CapCut and Premiere Pro which use AI, they attempt to have complete control and ownership of your content. It is very contentious, and despite the initial appeal of AI, I would rather FCP focus more on updating and incorporating some of the tools that are now part of Adobe such as remixing music to match the length of the clip or autogenerating text, which are not AI generative tools.

FCP for iPad is so watered down 💯 so I pulled the trigger and now have daVinci resolve studio and couldn’t be happier

@u4tmradio

11 күн бұрын

All subscriptions software is a complete waste

@jayvqz

11 күн бұрын

@@u4tmradio agreed but I’m glad this has a $95 one time fee instead of the usual subscription fees …cheers bro🤙🍻

Don’t know if you follow WWDC, With Apple intelligence revealed, it’s shaping up to be a great future for Apple software which could probably take video editing to another level.

I don’t know about them turning Shake into Motion. They are completely different tools. Motion is more of an After Effects competitor whereas Shake was more of Resolve competitor at that time. I wish Apple would have made the treeーbased compositing part of FCP. They still could, if they actually wanted to compete with Resolve but it’s not looking good.

1) your analysis is spot on. I agree with you 99.9% 2) here is where I disagree only 0.1% - now that they run Final and Logic on iPad with subscription, they will have incentive to improve otherwise folks will cancel. I hear there is large growth with Final Cut and Logic on iPad. 3) I think Apple will take your advice latest 2026 with an M5 chip, but it is possible an AI focused MacBoom will drop late 2024 or early 2025 with Final Cut improvements coming shortly thereafter. 4) I think 2025 will be a big year for Apple because they realize the following a) the M3 chip was a total flop b) Microsoft is catching up rapidly c) AI is accelerating rapidly. I can see AI being used for all Apple products and software by end of next year.

I could see Apple just buying out CapCut because they're trying to ban it here in the US along with TikTok and DJI LMAO! It would be so easy for them to build on top of whats already been built in CapCut since they can't seem to do it with FCPX

@jasoncblackwood

18 күн бұрын

Not really Apple's MO, plus a ban seems unlikely to me. But what do I know?

Final cut pro will be mixed with OPENAI.

Final Cut is unfortunately on the down turn for a few years from a professional stand point. When you need third party plug ins just to try and level the playing field it’s game over. I see iMovie and Final Cut blending into 1

lol. They aren't banning capcut. Capcut is not TikTok. Same company, different product.

Hopefully we see some new ai tools today!

@RafaelLudwig

19 күн бұрын

Would love to see it, and they will, just not for FCP (this time) Thanks for watching and the comment Matthew!

Capcut is getting banned? Or is this connected to tiktok US ban?

@RafaelLudwig

19 күн бұрын

Yes this is connected to TikTok, but it's more of a Bytedance ban and their practices in data collection (among other things) so if TikTok does get banned, Bytedance will pull all their apps, as they are all connected. If it doesn't get banned then FCP will have a harder time gaining traction in the creative space. Thanks for watching and the comment Sean!

CapCut isn’t going to get banned. It’s selling off TikTok is the law that was passed.

Your Cap Cut comments would be better for iMovie and leave FCPX alone...

After seeing WWDC '24, I'm out. Hello Da Vinci

🎂🍸🥂

@RafaelLudwig

19 күн бұрын

Thanks for watching and the comment!

@RafaelLudwig

19 күн бұрын

Thanks for watching and the comment!

I have no idea anymore. I think Tim Cook's Apple is very different than Steve Jobs' Apple. In my opinion, it looks really bad for FCPX now. I could see Apple killing FCPX entirely even though they just released it on iPad. They are so late to the game. This would be a typical Apple move. They killed the Apple car even though they spent a billion on it. Capcut is incredibly innovative. Even Davinci and Premiere/Adobe Suite are really far ahead on so many levels. Capcut is way closer to what I would want FCPX to be. Magnetic timeline with lots of AI. It's too bad because FCPX could/should have so many AI features with Siri and all the other AI already native to IOS. If you survey any new creators, they are using Capcut, Filmora, or Adobe. My hope is that Grant Petty makes good on his mention of the Cut page during their big announcement. I really hope Blackmagic just makes their Cut page like Capcut's magnetic timeline. Plus I hope Blackmagic improves their multicam. Once Blackmagic does that, we will probably switch over entirely.

@evi1ways

19 күн бұрын

"They killed the Apple car even though they spent a billion on it." Well, to further your point, they actually spent more than10 billion on it.

I really suspect FCP is about to be end of life'd, more than 5 weeks since they announced 10.8, it had not been published... The fact that the hardware and software are out of sync with each other..FCP is dead soon..

@joachimiseni6428

19 күн бұрын

I dont think so. At the creative summit they said they have plans for FCP for several years. In the last year there came with 10.6.6, 10.7 and now 10.8 as well as the iPad Version plus a new app called Final Cut Camera. Why would they do all that to kill it then fast. I think they worked a lot on the Ipad Version and now that this platform is working for now, they have resources for the Mac Version. Logic went from 10.8 to the 11 Version. I think the same will happen with FCP this fall at the next Creative Summit. A Final Cut 11 with again a few new features…

Let Apple dismiss all its native apps. Sell only the hw.

Final Cut is NOT easy to use compared even to Resolve.

@motionfxes

17 күн бұрын

FCP is way easier to use than Resolve. Just do a right click everywhere and see how many options you have in FCP and how many you have in Resolve. Look how many color management options you have in Resolve and how many you have in FCP. And that applies to the rest of the software: color grading, audio tools, etc. The only "complicated" thing in FCP is that if you come from a "traditional" track based NLE, you will need to spend some time to get used to the magnetic timeline. The rest is way easier in FCP. I've been teaching both softwares since more than a decade and I can tell you that all the students agree with that.

@RodrigoPolo

17 күн бұрын

@@motionfxes "if you come from a "traditional" track based NLE, you will need to spend some time…" That is the issue, I know how to work with Premiere, anyone does, and with Resolve ir required a day to understand the GUI, but with FCP, there are so many things missing, and the GUI isn't intuitive at all, I can handle it, but I truly don't like it.

@useditem_tk

23 сағат бұрын

@@motionfxeswhy apple won't release device for pro user! Like Blackmagic?

You’re out of your mind… Da Vinci resolve blows final cut out of the water in every possible way!

@joachimiseni6428

19 күн бұрын

Not in every way, the browser is a lot better in Final Cut, also the Editing is the fastest and most uncomplicated of them all. In those 2 things it shines very bright, but I agree that in almost all other ways davinci kicks Final Cuts ass

@NakovGoce

19 күн бұрын

It is robust, clunky and requires extra steps to achieve something simple. If you are let’s say freelance editor which does not work and need to work in big teams there is no better, more intuitive and faster editing software then FCP.

@WarrenPeaceOG

19 күн бұрын

They're different tools for different things. FCP is an NLE. Resolve is actually at least 4 tools: NLE, colour, VFX, DAW. FCP works more like film editing than the traditional NLEs (Premier, Resolve, Avid, etc) which are based more on video editing. They are less non-linear. Of course, transcript-based editing is an enormous non-linear advance: you can see text at a glance, which is superior to being locked into sequential, linear time listening to audio. Resolve has begun development. FCP started early and well with plugins, but didn't natively develop transcription-based editing at all

@NakovGoce

19 күн бұрын

@@WarrenPeaceOG FCP and DaVinci are both NLE’s. So no, they are not different tools. The thing that Black Magic decided to combine editing, compositing and VFX, and audio post-production in to one software that has different tabs/pages does not mean it is not NLE. We can debate if transcript based editing which in DaVinci is far from perfect so I need to go over the timeline again and fine tune it or embrace the speed of Final Cut Pro and just listen and trim edit is something we can do. For me….I can do the cleaning of A-Roll much faster in FCP instead using text based editing inside DaVinci.