For the AW22 collection, the opposing energies of the physical and imagined worlds are apparent in all aspects of the collection, from the show’s set to the accessories.
As YOON builds an AMBUSH® Metaverse, she thinks of the exact opposite: the people who wear her clothes and their physical needs. A digital universe needs to be rooted in reality to feel believable, even if you’re building a vessel for celestial travel, here symbolised by a huge solar sphere in the centre of the runway. Both nostalgic and futuristic - anime characters made real, and real people made digital - AMBUSH® continues on its journey into new realms.
Creative Direction: YOON, Gary Horton
Production: Villa Eugenie
Styling: Carlos Nazario
Casting: Rachel Chandler
Make-up: Yadim Carranza
Make-up Sponsor: MAC Cosmetics
Hair: Cyndia Harvey
Nails: Dawn Sterling
Sound: Matteo Ceccarini
Video: InDigital Images