Amazon Advertising - How We Structure & Setup Campaigns
Uncover our insights and viewpoint on maxing out your Amazon ad performance with Destaney's deep dive into effective campaign structuring and setup. Find out the reason a granular approach to your Amazon Advertising, with one campaign, one ad group, and one ASIN, can dramatically improve control over the utilization of budget and ad performance.
🔍 Inside the Video:
-Granular Control: Learn how our single-campaign approach ensures maximum budget control and reporting clarity. "Maximize the lever you're pulling with budget."
-Strategic Segmentation: Learn to categorize your campaigns through profitability, organic rank focus, brand defense, awareness, and conquesting for nuanced budget allocation.
-Keyword Precision: Understand the need to run small batches of keywords for proper performance management. "It's all about control."
-Match Type Mastery: Learn how to apply exact, broad, and phrase match types the right way, so you can fine-tune your approach with precision to meet the requirements of either exact targeting or broad matching, and still achieve your campaign's objectives.
🤔 Why This Matters:
1. Budget Optimization: Ensures your ad spend is efficiently allocated across campaigns for the best ROI.
2. Strategic Focus: Alignment between your advertising and specific business goals, such as brand awareness or market share conquest.
3. Performance Reporting: Provides clear insights into what works, allowing for rapid adjustment and optimization.
⬇️ Resources:
🟠 Ad Type Utilization - • Amazon Advertising Ad ...
🟠 Learn more about structuring your advertising portfolio -
www.btrmedia.com/blog/managin...
🟠 Learn more about BTR Media - www.btrmedia.com/
🟠 Sign up for our weekly newsletter - www.btrmedia.com/landing-page...
🟠 Connect with Destaney - / destaney-wishon
#amazonads #amazonadvertising #amazonppc
Пікірлер: 12
Really Great Content Like Always! Thank You So Much🥰🥰
Thank you so much for this educational video, I learned so much.
@btr media What bidding Strategy will you choose during the launch? 1) Fixed 2) Up & Down 3) Down Only......which one will you prefer and what CPC at the start? Along with any Placement percentage?
@wearebtrmedia
2 ай бұрын
It really depends on your individual setup. But, if I am using a software to optimize my bids, or complex bid rules, then I use fixed bids. If I am not using software and I am only focused on profitability, then I use Down. If I am worried about maximizing impressions, and collecting data fast, then I will use Up and Down. As for CPC, I usually start with higher bids so that I can collect data much quicker and optimize fast. But if you super profitability focused, then you can always start with a low bid and increase slowly until you find your balance between ACoS and scale. Same for placement modifiers, we start with 0 for all until I collect enough data to be able to make a data based decision.
@btr media What bidding strategy will you choose before and after the launch? 1) Fixed 2) Up & Down 3) Down Only
@wearebtrmedia
2 ай бұрын
It really depends on your individual setup. But, if I am using a software to optimize my bids, or complex bid rules, then I use fixed bids. If I am not using software and I am only focused on profitability, then I use Down. If I am worried about maximizing impressions, and collecting data fast, then I will use Up and Down.
What is your segmentation strategy for keywords? Do you segment them by search volume or keyword family?
@AdMomentoagency
12 күн бұрын
We segment the keywords based on the product attributes.
Awesome content! I have several campaigns running on H-10 recommended bid, or little higher, but after a week, Impressions got really down, if I set bids higher, it would burn really fast my little budget, have any advice for this case ?
@wearebtrmedia
2 ай бұрын
This is how Amazon PPC works. Bid high, get lots of impressions and clicks. Bid low, get a lot less traffic. If you are getting impressions and clicks at a high bid, that is a good sign! It means your PPC is working. If those clicks are NOT converting, it means you have a listing problem, or your keywords are too broad. (Customers are seeing your ad, and clicking on it because they are interested in your product, but when they open your listing, they decide not to buy.) You need to either narrow your keywords to be more precise, and set lower bids and be okay with the drop in traffic, or improve your listing so that all of those PPC clicks actually convert.
@dagoacarralero5080
2 ай бұрын
@@wearebtrmedia thanks so much, this is so insightful. I spend a few bucks biding on “argan oil for hair” long tail & specific for a high end argan oil product for hair, cpc from $3 to $6, 22 customers click and leave. I see it clear now, that listing has problems