Click here sbird.co/3veEQEg and use my code nappyheadedjojoba55 to get 55% OFF your first month at Scentbird. What’s your favorite fragrance? Comment below!

@alishaparker315

2 жыл бұрын

Well said👏👏👏💐🌹

Once people learned how to contour there was nothing else more to learn

@kitsontuli2713

2 жыл бұрын

True, there's only so much you can do with make-up

@AD-cy4vj

2 жыл бұрын

Why contour 💀

@Jessica.Shawnte

2 жыл бұрын

@@AD-cy4vj wym

@nimanixo

2 жыл бұрын

I feel like I'm the only one who hates contour

@Jessica.Shawnte

2 жыл бұрын

@@nimanixo I don’t even know how to do it to hate it

I always thought it was hilarious when they'd do a monthly favourites video saying, "This is my favourite foundation!" Then in their next monthly favourites they'd have a different favourite foundation. And then they'd do a "products I'm throwing out" video where they'd throw out all the products they previously raved about 😂😂😂

@JessicaHicks

2 жыл бұрын

This is so true!!! 😂🤦🏾‍♀️

@evapeace2385

2 жыл бұрын

Exactly and same with hair products!

@dezinechic

2 жыл бұрын

lmao!

@rwilliams9304

2 жыл бұрын

And this is why I don’t trust anyone anymore

@so.many.obstacles

2 жыл бұрын

The asininity

They’re on TikTok and IG making 6 figures for sponsored reels and TikTok’s. That’s why they’re all driving land rovers and g wagons. Meanwhile, us normies are struggling to afford gas and groceries. 😒

@sd8150

2 жыл бұрын

Facts!!

@loverose329

2 жыл бұрын

She said us normies 🤣

@Jacesmith03

2 жыл бұрын

This

@chicnoir29

2 жыл бұрын

🤣 Facts/fax

@RAJOHN-ke7mc

2 жыл бұрын

Dont hate on thrm because they have the strength to go where the wind blows

The same can be said about fashion vloggers. Everybody is into luxury, it is soooo boring.

@chocnass

2 жыл бұрын

The word “luxury” pisses me off now 😅

@prettyacct

2 жыл бұрын

Everyone has the exact same bags

@trashcanchic

2 жыл бұрын

​@@prettyacct Same bags, same designer clothing sets (that are ugly and boring but if it says Gucci it must be cool), same manicures, same house decor. It's so unbelievably boring.

@snoodysnoody8118

2 жыл бұрын

Or fast fashion

@missfefeloves

2 жыл бұрын

Everyone is the same these days

The licensed cosmetologists in hair and makeup are still pushing out good content on YT and I'm here for it! Weed out the self proclaimed gurus. I'm here for black women living in luxury, but posting your shower routine every Friday wears out really quick. Lol.

@embracethebright1587

2 жыл бұрын

I had to check if Wayne goss was still making videos

@BooksandLooksTV

2 жыл бұрын

Exactly I know how to wash my ass And they all use the same Target products 🤣

@DarkAries76

2 жыл бұрын

With the shower routine videos, it's one thing to show what products they've been using lately but most people already know how to take a shower and put on lotion.

@DarkAries76

2 жыл бұрын

@@BooksandLooksTV Yes and that same Honey Pot feminine wash until they changed the formula lol.

@donnac.3273

2 жыл бұрын

@@BooksandLooksTV 🤣🤣🤣🤣🤣

Hiyeee from Middle Class KZread. 👋🏾 Just came here to say the sponsorship dollars are better over on TikTok, but that creator fund is basura. Creators who want to make money on a platform other than KZread need to know for sure that they can get brand deals and not rely on ad revenue only.

@nappyheadedjojoba

2 жыл бұрын

Exactly what I expected was the case over there, thanks for the tea!

@FlySistah

2 жыл бұрын

@@nappyheadedjojoba I'm not on TikTok and rarely post on Instagram but am told by a family member that creators aren't being paid well on some of the platforms. She is actually beta-testing her own platform for creatives.There is a definite shift from social media. It seems paywall content is gaining traction.

@KemuntoBear

2 жыл бұрын

What is basura?

@hipstamom

2 жыл бұрын

@@KemuntoBear trash

@brownandabroad4865

2 жыл бұрын

@@KemuntoBear trash

First of all, the silvery hair and eyeshadow coordination? S-tier. Secondly, the topic of virality has been fascinating me lately with the rise of TikTok. "Going viral" is no longer a challenge but an expectation of people consistently using TikTok. Oh, your video has a million views? Well so do 500,000 other people's. The term doesn't carry any weight like it used to 10 years ago yet people still tout it like it does.

@nappyheadedjojoba

2 жыл бұрын

I agree completely!

@VanessaVaile

2 жыл бұрын

reach is not the same as engagement

@melteddarkchocolate000

2 жыл бұрын

@@VanessaVaile true, you can reach a million views and have your content forgotten the next tiktok upload.

@donnac.3273

2 жыл бұрын

@@melteddarkchocolate000 Wow really?

The way I haven’t really noticed all the gurus being gone cause I don’t watch beauty videos like that at all anymore…

@yanikeonpurpose

2 жыл бұрын

This is what I’m concerned about. As a strategist, I wonder how creators will make money from these platforms long term. I think it’s only a matter of time until people realise they’re basically watching garbage being disguised as content. Especially as there is always a sponsor behind it. Clearly the video is being made for the sponsorship. How long until folks realise these people are just running around buying clothes everyday & you’re just mindlessly watching fantastical, none reality based content & have no life of your own.

@donnac.3273

2 жыл бұрын

Me either I haven't watched them anymore.

@Androgynary

Жыл бұрын

yeah, I ended up unsubscribing from like 99% of the beauty channels I followed back in the day

"money doesn't change who you are, it reveals it." I hadn't thought of it like that before, but it rings very true. I wonder if the same holds true for any kind of power, in general?

@nappyheadedjojoba

2 жыл бұрын

I would think so. "Absolute power corrupts absolutely," and all that.

@katherinemorelle7115

2 жыл бұрын

the saying "power doesn't corrupt, it reveals" was said about a particularly nasty young lawyer who pulled some awful ish in the courtroom. That young lawyer was Richard Nixon, iirc.

@littleboots9800

2 жыл бұрын

"Hence shall we see, if power changes purpose, what our seemers be."

I don’t keep up with any big beauty creators so I had no idea about their shifts to fragrance! That is wild but your point about the affiliate promo makes so much sense. (Plus potentially those higher price points help the creators rebrand to a more luxury kind of angle??) fascinating. I always love your chats about the state of KZread!!

@1991-present

2 жыл бұрын

Oh hey Tiffany! Love your channel so x

@littlered6340

2 жыл бұрын

Same, I had no idea. It's wild to think about. I guess good for them, getting the bag.

@cvzdez

2 жыл бұрын

Lol me neither only watch one every now and then

For me, the more off-putting capitalism becomes, the more I disliked seeing hauls and the best new thing, and general overconsumption of things. I love makeup and skincare as much as any girl, but I'm well- aware of how unsustainable the whole lifestyle can be. I used to watch beauty channels almost religiously, buying every new eyeshadow palette that came out. But one day I looked over my collection and realized I owned more than ten people could use in a lifetime, and knew I was out of control. I'm embarrassed that it reached that point for me.

@whoome1638

2 жыл бұрын

Same here. I’m purging old makeup and using what I have until it’s all gone. Once it’s gone, I plane to only by the staples. I have as much makeup as a professional makeup artist. I was addicted to buying it.

@whoome1638

2 жыл бұрын

@@latishatomlinso3303 honestly, I feel embarrassed every time I look at it lol but o now know I like more of a natural look or sultry if im going out at evening. I didn’t need so many bronzers.

@chrisharris2367

2 жыл бұрын

me too

@Ms.RedRaspberry

2 жыл бұрын

Yes !! I was a makeup artist and now I don’t even wear makeup anymore.. traded it in for nutrition

@laundrybasket2689

2 жыл бұрын

Same here.

At a certain point the formula becomes so ubiquitous that it becomes played. Creators can't tie themselves to one platform or revenue stream. This is true if you make your money off the internet or not. People will always go where the money is.

@nappyheadedjojoba

2 жыл бұрын

So true. When it comes to these various platforms, it's evolve or die.

@a.sydney5036

2 жыл бұрын

Simple. Exactly. Not much to dissect.

@confessionsofajadedoptimist

2 жыл бұрын

@@a.sydney5036 I try lol

@nancykerrigan

2 жыл бұрын

@@confessionsofajadedoptimist and succeeded

Here's an idea. Millennials grew up and so did their audiences. These folks finished school, started real life careers & businesses and some started families. And for those who did migrate their content to "mommy" style vlogs, the hard truth is, their audience wasn't always able to follow along or relate anymore. It's GenZs turn to rule YT now but it just seems like they are way too cool for this.

@caribbean9829

2 жыл бұрын

Good points

@calmbeautyy

2 жыл бұрын

I agree

@DragonsOfSnow

2 жыл бұрын

Cool??? Lmao....suuure. More like way too "woke" and despite the yelling of a bratty few, the truth is majority of people around the world don't actually want anything to do with that crap. Plus the ridiculous censorship YT does for both the people making videos and the people watching them and trying to engage in comments is just insane at this point. When you have to resort to annoying bleeping sounds for every other word or having your comment deleted 20 seconds after posting, people don't want to bother with any of it anymore.

@Itsme_1648

2 жыл бұрын

Yes, I’m a millennial and no longer prioritize makeup and beauty tutorials. I know which products I like and I’m not interested in changing my beauty & hair routine. I have kids now and enjoy watching organization and busy mom tips on KZread more than watching someone’s shower routine.

@y0urcheapthrill

Жыл бұрын

Damn iam a millennial with none of those things lol

Being a guru is similar to the life cycle of a shopping mall. Everything eventually becomes old school or vintage.

Yup... We got exhausted and these 'gurus' got increasingly good at living in their bubbles... The alienation worked....

YT is only good for exercise videos, recipe videos, and how to care for orchids videos 🤣

@nappyheadedjojoba

2 жыл бұрын

You know what??? I think you've cracked the entire code. 😅

@nofirstnolast2059

2 жыл бұрын

@@nappyheadedjojoba 🤣 🤣

@Lydia-qh6ho

Жыл бұрын

No lies. That's exactly what I use it for. And to get a good laugh from some of the YT comedians.

@loviaroberts293

Жыл бұрын

Agree!

Some went to IG and started their own brands once KZread started to go down. P.S. Girl, your arms! That definition. I’m jealous.

Totally agree. I was never really into the makeup scene, but I noticed similar patterns in the natural hair space as well. Many of the creators that I followed for years have transitioned away from hair content (how many more twist out tutorials can they do anyway?) And more into lifestyle/weekly vlog type content. Some I still follow and some I've lost interest in.

@daughterofyah6209

2 жыл бұрын

Facts!!!! Like I subscribed for natural hair not a damn vlog

@whenyouwishuponastar6643

2 жыл бұрын

And the blogs have gotten boring since they made their money lol. It’s always wake up, have a smoothie, edit the vlog, open packages, put on a cute outfit and go out to eat haha. I like vlogs but more “regular people” vlogs.

@a.sydney5036

2 жыл бұрын

It's inevitable... there's onlyyyy so much makeup you can sell or or hair tutorial you can do. They had to pivot.

@MissAlmostFine

2 жыл бұрын

I like what Whitney(Naptural 85) has done. She still makes vids from time to time but she parlayed her following into a business with Melanin Haircare. The products are good too!!!

@amberc9053

2 жыл бұрын

@@MissAlmostFine agreed. And I love her products as well!

There’s quite a few new beauty gurus that I like. The popular old ones only seem to come back when there’s sponsored content. But I still enjoy them when they do come back.

If TikTok is the new “standard” then I’m very afraid for future generations and what social media will look like. I can’t even download that app cos I know I’ll just never stop scrolling and I’m a grown ass woman.

@tgtgtgtgtgtgtg

Жыл бұрын

Right! At my job the girls just scroll scroll scroll. I think it’s super sad. But I guess I am similar with KZread and Reddit so eh 🤷🏽‍♀️

@MakaykayLAMB

Жыл бұрын

@@tgtgtgtgtgtgtg precisely why I can’t fall down the tiktok rabbit hole, I’ll never come out!!!! Lmao.

I like some lifestyle content but I definitely got tired of beauty or natural hair content because you can’t trust a review when every review is sponsored and every product is “their new favorite thing” . I also notice more “lifestyle” influencers are getting into like entrepreneurship coaching or business coaching and I’m very suspicious.

@nappyheadedjojoba

2 жыл бұрын

Yikes. I hope these gurus ain't out here confusing "being rich" with "being a finance expert."

@rwilliams9304

2 жыл бұрын

@@nappyheadedjojoba They definitely are

Amen to all of this. And the comment you made about the Johnny Depp videos was THEE SAAAAAME thing I asked! Like, I’ve never ever searched for or cared about that case. Yet it kept popping up on my feed every time I opened KZread! Smh I feel heard. Thank you 🙌🏾.

@luiysia

2 жыл бұрын

if i search for completely unrelated topics there are random videos about it in the results 🙁

@nappyheadedjojoba

2 жыл бұрын

KZread HQ is blatantly shoving pro-Depp propaganda down our throats (mind you, I'm #teamnobody because Depp and Heard both seem like trash, and I paid that entire trial no mind whatsoever, not even one click).

@beautyandthefeast314

2 жыл бұрын

@@nappyheadedjojoba EXACTLY!

@cetriyasArtnComicsChannel

2 жыл бұрын

Seriously why does channels that I watch for Japan and Korean tourism and financial economy have this case poppin up?

@gensai93

2 жыл бұрын

Lol I noticed that too. It's like when she talked how they did it with the van life girl a couple of years ago.

Don’t forget “ live a soft life” bandwagon, not applicable to those who have to get up and work and earn a living. 😀

@jlovescxndy

2 жыл бұрын

This. I try to be open minded about the “soft life” because I think the intent is good. But it’s hard for people to be “soft” when you work a job that’s physically demanding and you’re required to get “down and dirty”. It’s kind of a slap in the face tbh. And people are quick to say if you’re unhappy with your job just move on. But they forget that if someone isn’t doing those low jobs then they can’t enjoy the luxuries they experience. I’m glad you brought this up because I feel like nobody talks about this enough.

@simonewalters1864

2 жыл бұрын

@@jlovescxndy I couldn’t agree more. The soft life approach is geared towards those who have a substantial income to support such a way of life. It cannot be applied universally as it would not benefit others. It’s attainable in some situations but shouldn’t be a goal to strive towards for all folks. The influencers have brand deals, sponsorships etc. The rest of us do the nitty gritty or the dirt jobs. I work in healthcare so such a way of life wouldn’t benefit me. I love your content it’s so refreshing and authentic. 🥰🦋

@Replicaate

2 жыл бұрын

Preach - I work in a paint shop, splattered in everything from oil primer to latex, and seeing all those pastel sweater and yoga pants soft girlies who come in browsing for the most calming neutral paint chips to hand off to designers for their open-concept homes...I get a bit of a laugh out of it. At least they're usually quite nice to me.

@leora_in_london

Жыл бұрын

I actually think the soft life approach has its origins in anti-capitalism rhetoric. The idea of not giving your whole mind, body, and soul to corporate greed...but like many things that start off as a radical approach to rebelling against capitalism, capitalism has co-opted it. See also: self care

Yes I was look8ng for Jackie Aina. She hasn’t been on KZread for 5 months but is a regular on Instagram .

Creators have to evolve because life evolves, as their audiences do too. I was once single, not married, etc. So i had time and money for make up. Now im Married with a 2 year old, make up aint it for me. I need content that makes me feel smart and as if i was talking to an educated adult (im sure i kill a few brain cells watching Blippi on repeat,) where i learn about investing about the future…i need real-life, problem-solving, kid-friendly info and on a tight budget. Your content always gives me intellectually stimulating and smart adult interaction 💜 us mommas appreciate you 🥹

@nappyheadedjojoba

2 жыл бұрын

🖤 Thank you, and I agree completely. We are not the same as we were 10 years ago as viewers, so the content we are drawn to nowadays will not be the same either!

@MB3lls

2 жыл бұрын

Amen girl, I’m also married now with a 2 yr old and I cannot imagine throwing down $50-$75 on makeup products anymore. And idk if single folks without kids care to do that anymore either with this economy. I would love to see good vlogs about investment advice where they aren’t trying to make you sign up for a MLM.

@so.many.obstacles

2 жыл бұрын

@@MB3lls Chile the MLM push…my co-worker still tries to sign me up for Mary Kay. Bih, I don’t wear/ use that ish.

@marlak4203

2 жыл бұрын

Great comment cause i was going to say similar. People get older and folks aren't going to be interested in seeing the same person doing the same content for years on end. It gets old as does the social media person and their audience. And with age for most people their minds just shift to other priorities. Some will simply "grow out" of social media because it really is a kid/young adult dominant platform.

@EayuProuxm

Жыл бұрын

I second Blippi killing brain cells

One reason I learned to stay away from Beauty-Tube was because of the materialism. Yes those ladies that make $10k a month can splurge, but us regular girls can't do that. If it wasn't new wigs, hair products, tools, makeup etc I was being overwhelmed. I also don't want to watch that. It was entertaining here or there, but got to become a waste of time. Then my faves exited.

@starcherry6814

Жыл бұрын

Just got tired of being pitched products all the time, especially not when I know that I clicked on the makeup video for a tutorial not an ad

@loudnoise4576

Жыл бұрын

It’s wasteful and a lot of dishonesty

@fayepatrice1672

Жыл бұрын

Capitalism took over. Companies forgot that's why we stopped watching commercials in the first place. Thought they could trick us by paying real people to advertise instead. But no, we still don't like corporations monopolizing our time to trick us into spending money.

I did notice partway through the worst of the Pandemic that there was an obvious shift towards Skin Care and Fragrance in Stores like Sephora and Ulta. I have found myself losing interest in buying Makeup (which is good because I have enough already, lol) and have become interested again in Fragrances. I was really into them 40 Years ago and it was really nice to dive into them again, because there is so much to choose from nowadays - especially the Middle Eastern Fragrances. I started discovering those and was like 'where were you all 40 Years ago', lol.

@Mrs_Canary

2 жыл бұрын

Facts I use only buy fragrance.

@user-is7xs1mr9y

Жыл бұрын

I don't really like fragrances because my nose is too sensitive, but I also noticed that shift. Personally, my main focus is now on my hair. I barely use make up anymore, so I grew my hair out and I learned to braid so I can do lots of fun hairstyles.

Wayne Goss was both impressive and fun to watch, what an accessible professional MUA he is. I watch history and sewing videos - I am not into wearing fancy makeup - I am just too lazy for it - most days I wear some lipstick and eyebrow pencil and call it good. But you are still fun to watch, so thanks.

I like the "funny" beauty gurus and the thrifty, i.e., cheap, lifestyle vloggers. Entertain me, give me interesting recommendations, toss me some food for thought on occasion, and be just messy enough to be relatable. I can't get into TikTok for anything other than mindless entertainment; the content is too bite-sized for me to feel any sort of connection with the creator.

@CS-nw9si

2 жыл бұрын

Jaime French is one of my faves in this context

@rockcriedout7679

2 жыл бұрын

I'm big into DancerTok because I love the athleticism, and of everyone that I follow there's really only one creator that I get excited to watch and who I log onto tiktok to find out what they've been posting. Tiktok is such a product of the times, it's wild.

@aphroditestan

2 жыл бұрын

This is why I love that KZread has entire channels dedicated to TikTok compilation videos. I don't want TikTok itself but I do find some quality content in those comps. I like the "Amazon favorites", clothing/cleaning hacks/DIY and of course the comedy bits. I found Stanzi in one & I seriously cannot get enough of her content, 10/10 recommended

@aphroditestan

2 жыл бұрын

@@rockcriedout7679 who's the creator?

@melteddarkchocolate000

2 жыл бұрын

added with how repetitive the content is. It's all the same but with different people, different location and different styles.

I agree with everything, but there is always going to be a part of me that still likes the GRWM/Ti Talks type of content. Where I get to watch someone do their makeup and discuss an interesting topic 😊

@StarringShameka

2 жыл бұрын

‼️

you made such a good point about the lack of the middle ground. there are the hobbiests (meee) and the big big big names. And that missing middle ground does feel weird in that it feels like there is no "next step".

@nappyheadedjojoba

2 жыл бұрын

Yesss. The fact that there is no "upward mobility," in a sense, is a big factor in why the genre feels like such a ghost town. These days, either you do it for the love of it (and a minuscule coin), or you already bought your McMansion off of your -private label- brand coin from back when makeup KZread was actually poppin.

@imperfectlyEm

2 жыл бұрын

@@nappyheadedjojoba yesss, upward mobility was the phrase I was searching for in my head. it's a realization that is depressing in a lot of ways. But in other ways, it just makes me feel better about creating whatever I want to create.

Yes, I want to watch a KZread industry plants video. I've only heard of this once. I enjoy your take on most topics.

@nappyheadedjojoba

2 жыл бұрын

👀

@moustik31

Жыл бұрын

Me too!

Everything you’ve said is so true. 🙌💕 Im more into plant based food content, health & wellness & spiritual. ❤️ I think we’ve all grown from the beauty content & drama, & honestly, Ive evolved & worry more about my inner beauty more than my outer beauty. 🙏❤️🥰

I agree 100%. Beauty channels are not like it used to be and I stopped doing makeup videos because I was tired of buying crap ton of the same makeup every month and not earn a dime. Now it seems like most of the beauty channels have moved to flex style content or lifestyle content. Seems bragging to me instead of lifestyle content. It seems like now KZread is pushing Amazon links and it’s part of their criteria to get views is to add links as a must. Not everyone is or want to be a Amazon affiliate.

@nappyheadedjojoba

2 жыл бұрын

Amazon has been infiltrating for quite a while now ("Amazon favorites" videos did not feel organic when those first started popping up, not to mention the fashion channels doing capsule collections with them). Hate to see it.

@latoyab8337

2 жыл бұрын

I agree with you 100% about some of the beauty channels have moved to different content and it seems more of bragging!

@KnockOutCutie

2 жыл бұрын

So true with their leased vehicles. I know that all of them really don’t have it like that. The VPs at my multi million dollar company’s drive regular cars.

if youtube recommends me one more JD movie we gon have a problem.

@nappyheadedjojoba

2 жыл бұрын

LISTEN! They got me severely f🤬ked up if they think I want to rent Secret Window, all of a sudden. Dafuq?!

@louisachalarca6494

2 жыл бұрын

It’s everywhere just saying hey we didn’t believe you then and don’t know despite admittance and evidence. Just bs

@ea7109

2 жыл бұрын

Omg YES!!!!! Can't go 10 minutes with SOMETHING JD related! LEAVE ME ALONE!!!!🤦🏿‍♀️

@aphroditestan

2 жыл бұрын

@@nappyheadedjojoba that's super interesting actually bc it WAS free. I added it to a playlist w a bunch of other *free* YT movies & now most are buy/rent. I say that to say that they obviously either left it free shortly w a plan to profit or realized ppl were watching it & chose to charge. I will nevvvveerr "rent" a movie on KZread fuck that

Yea I believe covid did change a lot of women’s views on makeup. I know many women got into skin care real heavy during that time and I’m glad for it because I improved my skin to a point where I finally feel like I don’t need makeup. I can’t remember the last time I used a foundation. I scaled down to the bare minimum now and I love it. Same with hair care…..those gurus have GOT to be burnt out lol. I used to be all into it for many years but now I’m just using cheaper stuff and it works just as good or better than that high price natural stuff.

Three things I’m here for: 1) everything u said 2) the subliminal shots 3) your arms

my kingdom for an adsense check that could pay a spectrum bill in less than 6 months. i feel like a lot of the beauty youtube that exists/is still growing really thrives off anti-hauls, which maybe only further amplifies your point about us all getting sick of overconsumption, or video essays on beauty related topics. for the OGs pivoting to lifestyle content, totally makes sense to benefit off of having a viewership that already wants to know all of their business and being wealthy enough for people to desire to live vicariously through them.

@nappyheadedjojoba

2 жыл бұрын

So true! The aspirational element of seeing how these rich ex-KZreadrs live is a key piece of how they can draw folks in with their "lifestyles."

It'll be very telling who comes back/drops out Vlogmas this year as last year was degrading with the half-assed content. Then take a five-month recharge/mental health break but still crank out TikTok & IG.

@nappyheadedjojoba

2 жыл бұрын

👀 If I speak...

I got an ad in the middle of this for Usher's cognac (who knew) which felt so ironic it made me laugh lol

I love how real your videos are. Just cleaned out my subscriptions and damn this is so true. I haven't watched a lot of booty gurus 😂

Ma’am, your shoulders and arms are mesmerizing 💪🏾

I unsubscribed from so many of the beauty gurus like in 2018 because they became boring to me. Also I didn’t trust a lot of the larger ones or even some of the smaller channels. 😂 Some of the large influencers from the early 2010s barely post or abandoned their channels. Dulce Candy stopped posting on her regular makeup channel and now does a spiritual focused channel, but she doesn’t get many views and doesn’t have many subscribers. I don’t care about lifestyle vloggers. I don’t need to see some stranger go to Target or overshare awkward personal details with me.

I think the days of fragrance are pretty limited. Cause I got into it BIG time, but now it’s kinda… yawn… I have no desire to have a “collection” of things I don’t regularly wear, so once I didn’t want to buy anything else, watching the hauls & favorites for things I didn’t intend to smell or buy, didn’t do it for me. But I am glad that the beauty gurus & natural hair content creators found something to hold them over. I’m not mad at ‘em! (Just not watching them anymore.)

@nappyheadedjojoba

2 жыл бұрын

I feel you! I definitely am not drawn to exclusively fragrance-focused content. At least you can _see_ how makeup looks on someone. Fragrance can only be experienced in real life!

@stacyb6461

2 жыл бұрын

I feel the same. No desire to have a big collection of anything. Just a few things i really love in each category

OMG you read my mind, I was just showing my bf videos of people steaming bedsheets or wearing designer clothes everyday 🤣🤣🤣

...they're also all pimping cloud couches, Tom Ford books, White Oak flooring, and tone on tone home accents all while pushing the latest on trend cleaning products in their " clean with me" home content vids ( carefully curated in their Amazon storefronts).....🙄🚩🚩🚩🚩

@vegasgirl3538

2 жыл бұрын

Lol, and you know damn well none of those women are cleaning their own houses when the camera stops rolling.

@alisaben1

2 жыл бұрын

@@vegasgirl3538 lol!!!! Nope

I'm only subscribed to a few beauty channels now, and only because I like the personality of the guru. I have noticed they tend to do more long-form content and there's a greater emphasis on Q & As to better market themselves. I like to have it on in the background while I work, because the insipid monotony is better than some bullshit like The View. Great vid, as always. AND THAT EYE LOOK!

i only follow Jackie Aina and Nyma Tang. i am just now noticing that i haven't gotten a Jackie Aina notification in, like, a year. .. Wow.

@prettyacct

2 жыл бұрын

she's running her candle business I guess???

@vesbarrow

2 жыл бұрын

Or planning her wedding

@cmlittle78

2 жыл бұрын

She's more active on IG

I just watched a similar topic video from Arnell Armon and its insane how I never watched the creators of the dramageddon but they were spoken about everywhere so I couldn’t escape the nonsense. Anyway, so glad you still give us gems. Love your content and saying ‘never trust anyone with a Morphe code” along with you when you sign off. 💕

I missed me some Ti!!!! Happy to see your face and hope you are well! 🖤

I am only subscribed to 2 makeup artists- Lisa Eldridge and Wayne Goss.Both of them are financially loaded and they have their own brands.I am on temporary disability and they pay me peanuts so no way I can use the expensive products they use for their tutorials. But anyway I watch them because I can learn something and then do it on my face with my cheap make up, for example I have extremely hooded eyes and Wayne showed great technique how to do eyeshadow.And I really like him as a person. I also like Lisa‘s personality, she is celebrity make-up artist but she is very down-to-earth, friendly, and her voice is so soothing. and the both of them don’t do product endorsement and they don’t have any sponsorships.I ditched the other ones self called beauty gurus and unsubscribed. Now about your video- I rarely watch ads on someone’s video but I didn’t skip this time when you were talking passionately about these perfumes.One reason was that it is a great offer from the company you talk about (Shame that I live in Poland and I understood they ship only to Canada regarding countries outside US), I would definitely try it.The second reason is that you sounded really excited about this perfumes and you are a great example how to do the sponsorship ad during the video. I love your energy, you are funny, not boring beautiful with great make up.I am kinda new subscriber but I am definitely staying 👍

@nappyheadedjojoba

2 жыл бұрын

First off, welcome to the fam! And 100% with you on the love of Lisa Eldridge. She even does a good job of mixing in some high street/drug store options with a lot of her tutorials, but the main reason I still watch her is I _actually learn things_ from her tutorials. I've been watching her for a good decade, and I still pick up new techniques or tricks. She's one of the few who will always be in my subscription feed.

@keodi1

8 ай бұрын

@@nappyheadedjojoba Agreed! same!

Add the hair movement to the list. Lifestyle is the "niche" of the minute

For some reason KZread hasn't been showing me your videos even though I'm subscribed and have notifications on. But I'm glad I got back to this channel, one of the few places I can find great commentary content with actual substance 💗

I like long form content, I still like to know what’s out there and how other people use it. But that’s because I truly like beauty, and I prefer it without the drama. It’s been quiet around here and I actually appreciate it! 😅 I didn’t notice much the absence of the big gurus just because I never watched lots of their content. I dabbled here and there, but got tired of their self entitlement and the bubbles they lived in. The Tik Tok way, with the sexy/disgusted poses, quick changes, lip syncing in full makeup with 40 filters for 15 seconds with the same music…. That does nothing for me. Good for them, power and freebies for them, but it just adds nothing for me as a viewer… it’s just personal taste, I guess, I’m not for the cult of the ego. Especially someone else’s 😂 (again, why I didn’t miss the big rich vain gurus) But I get that it pays better over there, and KZread changes its algorithms so often it’s profoundly frustrating. Now you can’t even get away with 1 video a week, you need 3 or 5 to get some slight traction. It’s a full time job *before* it pays anything. Ridiculous. Regarding the business: the expectation that something will grow forever is stupid, but people still buy into it. That’s capitalism for you. If a big tootoober’s audience stabilises (or declines after a scandal that brought them “stray” subscribers temporarily), they just feel they’re stagnating and they’re not valid anymore. Which is dumb. But it’s the market and mindset and whatever. So they keep trying to make things spicy and new and step into other platforms that wiggle the shinier carrot. I just don’t get how quickly they can spit out that many videos. I tried to do Reels a couple of times and it took me as much time editing and refilling as making a 20 minute video for KZread 😅 I’m old…

The algorithm heard you and put this in my feed and I couldn’t be happier. Subscribed!

I just finished watching a video you did on fish oil and cod liver oil. Towards the end of the video, I noticed that it was done in 2011. Being surprised at that, I wanted to see if you were still doing videos. I'm happy to see that you are having great success and still doing videos. Great job on the fish and cod liver oil by the way. 👍

I think it’s fine for them to move on. If you don’t feel compelled to do make up anymore than that’s ok. If it’s not for me I’ll just move on. Plus there are still creators working in those spaces that don’t get the shine. I wish we would focus on them instead of the ones that aren’t doing it anymore.

@alia0789

2 жыл бұрын

That’s what I’ve been doing, watching smaller creators bc I love a good GRWM, makeup tutorial & hauls..

@qngs1

2 жыл бұрын

Same. Who am I to tell someone how to make their 💰or get mad at it🤷🏾‍♀️

@BeauRaven

Жыл бұрын

correct! i do all of those things, but i am myself. You see my home ...that youtube did not buy...my kids...my life and content...i think this is what makes me original ...but youtube doesnt push that...there is no title for real people only titles for people that are following trends

You always be right on time with a topic. Thought bubble pops in my head...boom: Ti kicks out a YT vlog eloquently discussing said topic! Love ya, sis, you always come thru with the realness. Never.change!

I had noticed they either weren’t making content or shifted to IG and TikTok, but I didn’t make the fragrance connection until you said something. Totally makes sense. Many of them have come out with fragrance, candles, or loungewear since the VID hit, and have nearly completely dropped their YT, as if they were never on the platform to begin with. Interesting, but not surprising. Great video!

Girl the algorithm been keeping you off my feed but I am sooo happy I’m back up in here!! Your commentary is needed in my life! 🖤✨

I love Scentbird😍, been a subscriber for years! Good content and thank you for sharing. You stayed true to yourself and spilling those truths with lot of funny sarcasm as usual.

Thanks for this vid. I too have noticed and wondered about the shift, but was not willing to invest my time looking into it. This explains a lot. Again thanks…

Love this video!! Thank you Ti, and as always here for the realness. 🙏🏼🙌🏼 This video prompted me to think about it a bit and I wonder if any of the following resonates with others: • losing interest gradually (even before the plague started) because some of the people I was watching were pivoting towards "my fertility/pregnancy journey" videos and that content does not interest me • this would then lead to "my postpartum journey", "my baby's first months" etc videos, which is not a problem but I won't be watching those because it has zero relevance for me • creators diversifying so much that I don't even know what their focus is (other than hungry moneygrabs): shilling their own line of sunglasses, boring a** merch, NFTs, cooking tutorials, Twitch streaming games, podcasts, skincare reviews, anime reviews, candle reviews, home renovations etc all in one week. I mean ffs just put it all in one vlog and stop pretending you're an expert, but it very much has become the "everything all of the time" way of content. As you -and others - have said, the industry, the platform, and to some degree the plague, have ensured that the heyday of the big beauty creators was going to go downhill rapidly. It became so saturated (heh, heh) with everyone trying to make that kind of money that it was suffocating and very quickly it became boring. To this day I will still watch beauty videos (often from smaller channels) because they make interesting looks and enjoy what they're doing.

@nappyheadedjojoba

2 жыл бұрын

Hitting several nails on the head, here!

You came up on my feed the first time in forever! So glad you did!! Live your vids!

I can't lie. I'd love to get to "rich KZread". The algorithm does not love my eclectic uploads but a boho sister has to try.

I actually didn't even notice they weren't showing up in my feed until I saw "guru" in your title pop up 😂 and just wanted to add your shoulders and arms look amazing and so strong!

My thoughts were they just became irrelevant. Soooo much is going on in the world right now that the newest highlighter is last on my list of concerns. That said, I miss the days when they were. :(

😄 It is indeed still true. Morphe code wisdom, is life wisdom. Yeah, I've definitely noticed. I even notice it personally. The last few times I attempted to make a physical beauty video, I was bored during the editing...which probably says more about the creator, tbh. But when I started doing more content about another love of mine, gardening. I can't tell you how much more interested I am in shooting and watching what I create. Now, don't get me wrong, I'm still wearing all the makeups (shout out to Alicia! ). But I don't consume nearly as much content on it. I still go in waves, but I share much more screen time with gardening, cooking and comedy videos. EJ speaks is my spirit animal 😂.

@nappyheadedjojoba

2 жыл бұрын

Same here! I still really love makeup, and I'm still very inspired by it (it really is an art form). But, I don't feel drawn to makeup _content_ too much any more, except for when I really love the creator (Alicia, KBJ, etc.), and I certainly felt more fulfilled in my own content when I started talking about things outside of hair/beauty.

@NaNaTT549

2 жыл бұрын

Rephr has taken the Morphe spot of what every beauty guru is shoving at you. Rephr must be paying a pretty penny in folks using those affiliate links. Js

Jackie Aina said eff yall. All her content now is her cleaning her mansion or wearing outfits on IG. Makeupshayla jumped ship too and all she does is outfits on IG too. Didn't have to unsubscribe from them on KZread because they unsubscribed themselves. I don't have TikTok either, so don't feel bad. Glad you're still here on YT!

Young and still in my late 40s put it on a T-shirt! In my day they call it old soul! 🔥🔥🔥😻❤️❤️❤️👏🏾👏🏾👏🏾👏🏾

Omggggg I remember I used to watch your channel all the time then suddenly stopped seeing your channel and now you’ve made your way back into my algorithm I’m soo happy to see you’re still doing your thang 😍

Lifestyle vloggers are the cheap and easy version of lifestyle coaches...those who don't know telling others who don't know how to live their very own lives

@oniciamuller

2 жыл бұрын

Oh, they'll get to the mindset courses soon enough. I've seen enough vision board sessions and journal sales to know that's the next step

@noproblems3192

2 жыл бұрын

So is it good or not?

Great analysis! I like when you talk from your "behind the scenes" perspective. I like tiktok algorithm (it's more nuanced and customizable, not shoving the same thing to 100% users like YT) but I still watch YT because I can't get enough info from a teenager talking for 15 seconds. I returned to makeup, and I like YT creators who upload 10-20 min videos instead of literal hours of nothingness from the past (Too Much Mouth is the best for me and the most consistent). It's just apples and oranges. I like that we are not suffocated by viral Tati videos and the likes of her on YT anymore 😂

This explains a lot why I haven't seen makeup tutorials in a long time. Also it's messed up that KZread punishes you for not playing their numbers game. Also I'm so out of the loop, what was the beauty vloggers dramageddon? The hell did I miss?

Really good point about the increase of fragrance gurus. I also started watching more hygiene product videos. Now the only makeup I wear are eyeshadows and all of my foundations/lipsticks are mostly expired!

@nappyheadedjojoba

2 жыл бұрын

I'm scared to even go through my lipsticks to declutter, because I know that thanks to 'rona _a lot_ of them are heading straight to la basura. 😭

@deluxecoco2789

2 жыл бұрын

@@nappyheadedjojoba 😅

Girllllll I been thinking this for such a minute now and I'm glad you dropped a video about it.... tell it sis! Love your channel btw... when I'm stressed the hell out from work; your videos actually bring me some solitude... thank you

girl i have never used a link as long as i been watching youtube but i really like your natural delivery and explanation of scent bird so here i am scrolling the site 🤦🏽‍♀️ lol good job lady. btw, i have never seen you before today but i am 3 videos in 😊

@donnac.3273

Жыл бұрын

People still buying scentbird?😳😳

I’m so happy to see you on my feed again!

OOH ha yay for the chloe perfume shoutout, randomly enough my mom actually named me after that scent 😊 loved this vid, and now i’ll always hear the term “booty guru” in my head when i watch declutters!

Just discovered your channel and have been binge watching your content. Had to subscribe!! Keep up the excellent commentary and keep speaking out!

Very entertaining! Listening to this as I rearrange my bookshelf. Couldn't figure out if you were saying booty or beauty but how they're both interchangeable at this point which made the content even funnier. And yes I know people who are trying to slowly get on KZread and they have no idea what they are in for so this was also helpful.

I honestly can say that the main reason I, MYSELF, don't watch "beauty gurus" or "influencers" anymore is because I'm pretty much a fast learner so once I see something that I wanna learn to do, after watching a few times, I've gotten it & then I'm able to master it myself 🤷🏽‍♀️. Therefore, I no longer have the need to keep watching them. It's only so many ways to make a lace wig look "natural", how to do acrylic nails, how to do a flawless makeup look & how to color a wig. So I don't need to watch every creator that does those things over & over again. I don't need every other influencer telling me where to shop to find the best "wig" because most of the time their lying or most people can't afford them. So, these are MY reasons for not watching these people anymore and I KNOW I'm not alone 🤷🏽‍♀️👊🏽😔💅

Agreed. Don't even see makeup tutorials anymore. Just product launches, vlogs, reviews, and sponsorships on YT. Miss the makeup tutorials!!

I didn't realize it until you pointed it out!

I was just about to comment how much I like the makeup you have on and they happen to be colors I could wear. This video was so informative with having several angles that you cleverly touched on --- so I subsribed!

So true ima clean out my subs but I definitely noticed and noticed that a lot of channels with substance have left to monthly paid platforms which I can’t be mad at them I’m really excited and happy for their journey and success ; I’m just bummed that will never be in the budget 🙁

Come on segue! Also I was wondering why this was happening, but it's to the point that even when I see them on TikTok, I swipe 🙄

@nappyheadedjojoba

2 жыл бұрын

So much why. I guess it's even weirder for me to just _hear_ about "shower content" even being a thing since I'm not even on the Tik, let alone the Tok.

@IngridAsInBergman

2 жыл бұрын

Same.

I LOVE your insightful breakdowns!!!

🤣🤣🤣🤣 I'm so glad I found your channel again love how you just say it how it is with no beating around the bush. Love your hair, and make-up too.

First time watching your videos and in the first minute I decided to subscribe, your attitude and humor are just so endearing! Looking forward to watching more of your stuff 💕

Being a beauty guru kinda just meant hoarding a bunch of makeup you don’t use. I think Hannah from SmokeyGlow did a video talking about how wasteful that era was and how we fell into it. I still don’t use any of the eyeshadow I own. Lmao. I’ve had the same Jaclyn hill palette for years.

Totally feel this. I think I stopped the makeup channels around 2019 so I didn’t really notice and I’m not on tik Tok yet. But I did notice a HUGE spike in fragrance creators during the pandemic and vlog/lifestyle content. I’m kinda bored with it all now. I watch but very sparingly. Not like before. I’ve also unsubscribed to many. Especially since everyone’s collection of things looks exactly the same. I still enjoy travel content.

Heeeyyyy!!! I came very late onto the beauty scene. After doing a few makeup tutorials, I learned quickly that I have nothing at the moment to show that hasn't already been seen. When I think of anything new or I stumble upon a hack or when MK comes out with a new product, I'll share my thoughts and tips. I thought it would be fun to play around with makeup and share it on my beauty channel but I discovered that it is definitely way more work then I care to do. I'm so glad I found your video because I was feeling the pressure to perform and record another eyeshadow tutorial😢 but nope...I ain't gonna do it!!! 😏 Fortunately, I've found my flow in something that is more meaningful to me. So... I'm gonna stick with that and continue to evolve in different areas in beauty. And you're right about the fragrances. My fragrance review videos are amongst my top viewed videos. Thank you so much for speaking on this topic! ❤️🤗😘

You're brilliant and adorable! I love your perspective! You're such a breath of fresh air💕

I actually unsubbed from a ton of makeup gurus. The only people im still subbed to is Emily Noel and TheMakeupChair. Theyre boring now. I miss when youtube makeup was new. Like 120 bh cosmetic palettes or 88 Coastal Scents palette years. Oh did you hear REVLON FILED BANKRUPTCY.

@ennvee1989

2 жыл бұрын

Damn, Revlon ?? 👀👀

@sevothtartesama18

2 жыл бұрын

Yikes, fr?

@IngridAsInBergman

2 жыл бұрын

Not surprised

@sashaminx75

2 жыл бұрын

Yep, they sure did. The first major beauty company to do so......as of yet 🤭

thank u for speaking on the working class and how youtube is essentially classist, to summarise what you were saying, i have thought about making youtube videos over the years but im not rich by any means and live quite a blessed but humble life cause well im poor. so i already know people likely wouldn't be interested which sucks. and this goes for all youtube! art channels as well for example

@melitaingram1621

2 жыл бұрын

It’s sad but true. I also have hesitated to make a channel because I’m not rich and don’t fit the “KZread aesthetic”. I feel like I could make valuable and relatable content but that’s not what people seem to want these days *sigh*

Good to see you, Ti! Congrats on the ScentBird sponsership. Love the eyeshadow look and your skin is 💰. I didn't know that the makeup gurus had left youtube but I haven't watched them in quite a while. Hell, I'm still masking over here and frankly I've become very accepting of rocking my makeup-free face out in public;Tin Man highlighter be damned. 🤣 I was in TJ Maxx over the weekend and saw Mac lipsticks and Morphe make up. So the mighty Mac sure ain't what they use to be. I do feel hear more about fragrance than I used to, but a lot of 9 - 5 jobs sort of frown on scents in the office. If you work from home of course you can do what you want. I am enjoying Fashion Guru's right now but that doesn't mean I'm running out to buy a pair of $500 shorts - and yes a $500 pair of shorts are a thing.

I though you too had left KZread. I actually smiled with joy when I saw this video on my feed!!

I'd love to see your thoughts on the KZread plants - it's actually how I found your channel a couple years back!

@wayNAY87

2 жыл бұрын

Same here!!!

@nappyheadedjojoba

2 жыл бұрын

👀 and boy oh boy, do I have thoughts!

@marlap712

2 жыл бұрын

Same!