40% of fruit grown by farmers goes to waste (rejected by supermarkets). But entrepreneur and co-founder of drinks brand, DASH, Alex Wright, saw an opportunity to think differently. Using wonky fruit and fresh spring water, he created a flavoured water, with no sugar or sweetners. Now, they are the UK’s best-selling - with 57% market share and sold in 20 countries. Alex tells us how thinking differently helped him to create a drinks brand that’s not just good for your health, it’s good for the planet and its people too.
Powerful stories | Experts in Dyslexic Thinking | Inspiring dyslexics
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