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Live Tonight on Millennium Stage: “Staying true to his Spanish language Folk-Funk-Rock hybrid has paid off.” -Billboard
Alex Cuba’s sugarcane-sweet melodies, pop-soul hooks, and powerful guitar riffs relinquish a conventional stereotype that exemplifies much of the Latin music landscape. Alex’s records have earned him Latin Grammy® and Juno awards, as well as Grammy Award® nominations.
His musical evolution for years was all about searching for the simplicity and soul in Cuban music- taking apart the complex arrangements, mixing it with North American influences, adopting the melodic simplicity of pop music, looking to Cuban folk traditions for inspiration. He’s always exploring, always creating something fresh and new, and always, it seems, getting it just right.
In 2010, Alex took home the award for Best New Artist at the 2010 Latin Grammy® Awards, where he was also nominated for Best Male Pop Vocal Album. In 2011, Alex took home a BMI Latin Award for his songwriting on Nelly Furtado’s #1 Spanish hit “Manos Al Aire.” His 2016 album won a Latin Grammy® for Best Singer-Songwriter and nominated for a Grammy® as Best Latin Pop.