Airlines Are Offering Ultra-Cheap Transatlantic Flights, but How Long Can They Last? | WSJ

As revenge-travel booms post-pandemic, a slew of low cost airlines like Norse Atlantic Airways, French Bee and Play have begun advertising cheap transatlantic flights. Their tactics for getting prices down go far further than simply ‘unbundling ancillaries’ - charging separately for everything other than the plane seat - yet still their prices aren’t that much cheaper than legacy carriers like United and Delta.
With the summer travel season coming to an end, and international demand set to drop, WSJ’s George Downs visits Norse to find out whether the company’s low fare, low-margin approach will withstand the winter.
0:00 Cheap fares for transatlantic flights
0:55 How low-cost airlines get prices down
2:56 Delta and United offer low fares
5:00 Why Norwegian stopped flying transatlantic
6:24 How low cost carriers can survive winter
#Flights #Aviation #WSJ

Пікірлер: 230

  • @JasonWW.
    @JasonWW.8 ай бұрын

    The Norse CEO was surprisingly very transparent. Honestly hope they are successful because it’s good to see competition.

  • @JTA1961

    @JTA1961

    8 ай бұрын

    Well said

  • @christopherwarsh
    @christopherwarsh8 ай бұрын

    The Norse CEO was very refreshing in his honesty and realism. Most of these cheap CEO’s are loud and boisterous and that’s why they fail in long haul. Maybe he’s the one to do it.

  • @patfre

    @patfre

    8 ай бұрын

    Yeah, most CEO’s would just say we will not fail we will succeed and earn so much more. And here we have Norse CEO we will probably fail in Winter but hopefully not

  • @pizzasteve2746

    @pizzasteve2746

    7 ай бұрын

    he has shrunk to absent on these recent cancellations

  • @codyyarger1444
    @codyyarger14448 ай бұрын

    Trust me. Budget flyers aren't concerned about brand awareness. They search and whatever is cheapest they'll buy

  • @andrewlalis

    @andrewlalis

    8 ай бұрын

    I am concerned about brand reputation though.

  • @unconventionalideas5683

    @unconventionalideas5683

    8 ай бұрын

    But they can’t find an airline that they don’t know exists. That’s where brand awareness comes in, really.

  • @anggawibawa163

    @anggawibawa163

    8 ай бұрын

    i only care about legroom

  • @12345anton6789

    @12345anton6789

    8 ай бұрын

    @@unconventionalideas5683they come up on every search engine on internet, the best way for budget travellers to compare different prices on airfares

  • @alexmcwhirter6611

    @alexmcwhirter6611

    8 ай бұрын

    Indeed. No loyalty with budget flyers.

  • @steinwaldmadchen
    @steinwaldmadchen8 ай бұрын

    Why legacy airlines are cheaper these days is partly because of the fact that they are following LCCs' offerings. With tight seats and bare fares in economy class you can't really tell the differences between the two.

  • @freemagicfun
    @freemagicfun8 ай бұрын

    I wish more airlines would concentrate on improving service rather than taking away services to look cheaper. I pay extra (not much extra) to fly Korean Air because their service is impeccable, and their layover in Seoul is a wonderful airport. After a trans-pacific flight, the free shower at the airport is a wonderful treat. 😎

  • @jaysmith1408

    @jaysmith1408

    8 ай бұрын

    I fly American. That’s it. Once my company put me on Spirit, once on Allegiant, for scheduling purposes, but otherwise American. Show up with two bags, hand to the clerk, they give you the pass, you get on the plane, get a drink and a meal, and off you go. Charging fees for effectively implied services is no different than putting it in the fares. Added fees for checking luggage on a transatlantic flight? It does not cost the airline $70 to carry fifty extra pounds across the ocean. The cost is flying across the ocean at all.

  • @qwerty112311

    @qwerty112311

    8 ай бұрын

    Not going to happen. People want cheap fares more than good service. Time and time again, the market has shown low fares reign supreme.

  • @PascalGienger

    @PascalGienger

    8 ай бұрын

    Exactly. And sorry, for $50 of savings I'll not switch to an airline where I cannot get miles for status and I even have to pay for carryon luggage or some drinks on the plane. In Long haul flights the cost of fuel becomes the highest operating cost fraction. You cannot get go under that. And not selling premium and business seats makes long haul as no frills extremely risky with a very slim margin of failure.

  • @PascalGienger

    @PascalGienger

    8 ай бұрын

    ​@@qwerty112311People get tricked over and over again and never look at the complete price. And then you drink a coke and a beer on board and without hesitation you hand over the credit card - and it's now already more expensive than on a standard airline.

  • @retiredcolonel6492

    @retiredcolonel6492

    8 ай бұрын

    I agree 100%. I avoid the economy airlines for this reason. I don’t pay first class because that’s for suckers, but if I can get premium “economy” I’ll take that every time. I don’t mind paying an extra 25% above the economy fares. Take out some seats. Stop playing games with luggage and charge an appropriate price. The other thing I worry about with cheap airlines is just how they are beating costs to include the possibility of skipping maintenance, which has happened before. Flying today is about as comfortable as a colonoscopy.

  • @crecasens
    @crecasens8 ай бұрын

    I never understood the appeal of the carriers with all of the ancillary fees. Of course, there is a fee or two you can skip, but when it comes to bags and several other things, it’s the same price as a legacy carrier.

  • @vvwvvwvv

    @vvwvvwvv

    8 ай бұрын

    I only use them for short trips, almost always cheaper to take legacy carriers once you have a checked bag

  • @spikefivefivefive

    @spikefivefivefive

    8 ай бұрын

    Because I refuse to have a connecting flight just to fly to Cancun from the Midwest US, I'm forced to use Frontier. By the time I pay for everything, which includes a bigger seat, I'm paying well over what a legacy carrier would charge, but then I'd be stuck with a connection which is prohibitive for me. It's sad that there are no legacy carriers flying direct from Cleveland or Pittsburgh to Cancun because they insist on using the hub and spoke system. I would gladly pay more for a premium economy or business class ticket for this simple route even if there were only a few per week.

  • @abdiganiaden

    @abdiganiaden

    8 ай бұрын

    Because some people fly without checked bags, especially for short trips.

  • @alexmcwhirter6611

    @alexmcwhirter6611

    8 ай бұрын

    Carriers like Norse also offer superior seating (something akin to PE) which makes comfort more affordable for those who can pay extra.

  • @justayoutuber1906

    @justayoutuber1906

    8 ай бұрын

    Spirit is the WORST. I think you have to pay for water and pressurized air...

  • @schalitz1
    @schalitz18 ай бұрын

    Have flown both Frenchbee and Play. PLAY is literally spirit of the transatlantic market. Frenchbee however, flew them SF to Tahiti, and Boston to SF on Alaska all booked through Frenchbee, was a great experience under $1000 roundtrip to paradise meal included, IFEs, and a personal item, carry on, and a checked bag. Probably the best deal I've ever gotten on a flight. Will definitely fly them again.

  • @NorthPoleSun

    @NorthPoleSun

    3 ай бұрын

    Norse and Frenchbee look pretty good. Play looks like Spirit or some tacky low-cost Euro carrier.

  • @alexmcwhirter6611
    @alexmcwhirter66118 ай бұрын

    Interesting video. However nothing is certain in aviation. When you interviewed Norse the plan was to serve the Caribbean from LGW. But it hasn't quite worked out as planned. 1. Launch date of the three routes was put back from end October to December 1 2. Kingston was axed. 3. Latest is that Barbados is cut from daily to x5 a week.

  • @JTA1961

    @JTA1961

    8 ай бұрын

    They're better at flying "Norse" than South ✈

  • @iali00
    @iali008 ай бұрын

    We need more competition in this space again. These legacy airline are ripping us off. Delta and United are the worst of the bunch. I'll do my best to support these low cost airlines. Flew on Norse and it was a better experience than Delta. I wish they flew directly to MSP so I wouldn't have to connect through JFK.

  • @freeman3467

    @freeman3467

    8 ай бұрын

    I agree, its a best strategy.

  • @alexmcwhirter6611

    @alexmcwhirter6611

    8 ай бұрын

    Norse wouldn't serve MSP. Low-cost airlines prefer volume routes.

  • @kk4649k

    @kk4649k

    8 ай бұрын

    Their pricing is fair if you compare it to low cost. If you want any kind of checked bags or service provided by the legacy not included in the low cost, you’re paying almost the same price. Also routes are everything. It’s worth it to pay a little more for a better routes which legacy carriers usually have more of. If you only have a backpack it makes sense. Anything else, I would much rather fly legacy. Usually shorter trips and cost is same.

  • @williamparker1085

    @williamparker1085

    8 ай бұрын

    no we dont....de-regulation has ruined the industry and the experience

  • @andrewlalis

    @andrewlalis

    8 ай бұрын

    Honestly, Delta has always been reasonable, and much better experience than, say, Ryanair, where they try and sell you scratch-off tickets and charge for carry-ons and a first checked bag

  • @lyn66666
    @lyn666668 ай бұрын

    I just booked a one-way premium economy ticket from LAX to LGW with Norse Airline. It's way cheaper than major airlines' premium economy and offers much more legroom. Besides, they don't jack up the one-way price like other major airlines.

  • @horsehollerer

    @horsehollerer

    8 ай бұрын

    Exactly this. It's Norse's premium offering that is incredible, especially for the redeyes to Europe. The seats are simply enormous. I've been using them JFK-LGW for over a year now. You don't need to reserve a seat if the cabin is half-empty.

  • @SoloonaCruise

    @SoloonaCruise

    7 ай бұрын

    That is exactly my gripe with the legacy airlines.

  • @charlesjay8818

    @charlesjay8818

    7 ай бұрын

    Legacy carriers offers you miles and status points (important if your a frequest flier) business class check in (little queing) lounge access with food and drink and showers etc extra luggage allowance if you have high status (i can check in upto 64kg on an economy class ticket as i'm BA gold) free seat selection including extra leg room seats, the operate a hub and spoke model and code share with other airlines in the group so you can go from anywhere to anywhere on one ticket/booking, the benefits of my gold status is recognised by 15 other airlines when i fly with them, can use my airmiles to book upgrade myself for free(just pay the taxes) and if i miss my flight with BA they put me on the next one in a few hours for free.... so many benefits, if i miss my Budget airline flight, i have buy a new ticket and the net flight might be in a day or two, like he said in the video, when you add on the extra it's often more expensive, I mean the amount of food and drink i consume at the airport in the lounges i can access is over £100-150 easy (with the champage lol), the 64kg luggage allowance is a god send, the extra legroom seat for free are great on long flights, they can often cost upward of £100 per flight, and i get free flights now and again with enough miles. And i love to fly into the main airport of the city, not a secondary airport 60miles away Both have their place in the industry, legacy just suites me

  • @seprishere
    @seprishere8 ай бұрын

    I looked up Virgin Atlantic, 22 September to 1 October, for Heathrow to JFK. It did offer a fare of £398.51 for economy light, but on return I could only have "economy classic" for £518.51 return, or about $653. And if it IS classic you get a checked bag etc.

  • @alessandrociuffatelli5796
    @alessandrociuffatelli57968 ай бұрын

    Great video on a very interesting topic. I would love to have more. More interviews, more analysys… but wonderful video , congrats

  • @nickhiscock8948
    @nickhiscock89488 ай бұрын

    It would also be useful for them to divert some of the aircraft to operate services from Europe to Australia which currently has horrendous under capacity issues and very high prices in all classes of travel.

  • @justayoutuber1906
    @justayoutuber19068 ай бұрын

    More competition is good. Keeps the big players honest with their prices.

  • @shoeeebox
    @shoeeebox8 ай бұрын

    There is a LCC in Canada that has some 737s flying around with that Norwegian Air livery due to an undelivered order. Kinda cool!

  • @ikmarchini
    @ikmarchini8 ай бұрын

    Been happily flying French Bee from Newak to Paris-Orly since it's inception in 2018. If you buy early and eschew the add-ons you can save money. I stopped checking bags years ago - that's where problems start. Before French Bee there was Open Skies on the same route. Well worth it as both Newark and Orly are closer, and easier, for me. They fly lovely new Airbus 350 aircraft. High season and late purchase they are same price as the others. But you still won't get me on AA, and I avoid JFK like the pest.

  • @pandorad3427
    @pandorad34277 ай бұрын

    Excellent video. Thanks !!

  • @guilhermetavares4705
    @guilhermetavares47058 ай бұрын

    I remember when Norwegian operated cheap flights between London and Rio. Unfortunately, the company went into crisis and that ended.

  • @uncleshark1103
    @uncleshark11038 ай бұрын

    This is just a return to the pre steamship days of transatlantic ocean passage, where passengers booked a steerage bunk on a wooden sail-powered ship and brought their own provisions, lol.

  • @WilliamMurphy-uv9pm

    @WilliamMurphy-uv9pm

    Ай бұрын

    Pre-steamship? You either read a lot or are really old. You really don't have to go that far back in time regarding transatlantic crossings. Later steamship days were just in the last century and they had a class system, too. A steerage bunk was likely much larger than an economy class seat on an aircraft, and lie flat, as well. And, best of all, you could walk around your part of the ship a lot easier than airplane space.

  • @robertomangioni9272
    @robertomangioni92728 ай бұрын

    excellent content

  • @SplittingCheese
    @SplittingCheese8 ай бұрын

    That business model of charging for everything that comes with the main purchase seems to be finding its way into many industries. I think I heard of it first in the video game industry where these days some video games require purchases for each new update. I wonder where else that model can be used.

  • @alexmcwhirter6611

    @alexmcwhirter6611

    8 ай бұрын

    Is video game the first ? I recall visiting Miami in 1981 and seeing the many car rental firms clustered around the airport having such pricing.

  • @SplittingCheese

    @SplittingCheese

    7 ай бұрын

    @@alexmcwhirter6611 that’s interesting I heard that in the future with self driving cars and cars being more integrated with software that vehicle owners could be charged for different software integrations that are exclusively utilized with their vehicle. How did the rental companies integrate that method?

  • @kueller917
    @kueller9178 ай бұрын

    I only fly transatlantic (I stick to trains within the continent) and it really does seem hard to do on a budget. A lot more restrictions and requirements since it is crossing a major sea after all. The competition is good but it seems very unstable compared to cheap short hauls. I still use the major carriers, usually Air France. It's nice to get a proper bundle and not have everything behind a fee. Though all economy classes are just varying levels of discomfort.

  • @LMays-cu2hp
    @LMays-cu2hp4 ай бұрын

    Thank you for sharing this nice information about airlines.😊

  • @PJ-zj9wm
    @PJ-zj9wm2 ай бұрын

    To the editor. The sound design with that little “woosh” sound when he walks through “unbundling ancillaries 🤩 🤜🏼🤛🏼

  • @pr1nyc1
    @pr1nyc18 ай бұрын

    It's been analyzed and proven 100x that budget long haul serving ultra competitive routes will burn through cash competing with legacy airlines. The model isn't sustainable. The key is to create demand with undeserved connections. Good luck Norse.

  • @Patrick_120

    @Patrick_120

    8 ай бұрын

    Exactly. Delta, United, American and British airways are never going to cede territory to other airlines because it’s a massive cash cow. British made over $1bn usd just from JFK-LHR in one year. If legacy carriers need to sink in money to those routes to remain competitive, they will

  • @maxpowr90

    @maxpowr90

    7 ай бұрын

    @@Patrick_120 The breakeven point on said transatlantic route in 2023 is ~US$350/ticket. As others have said, this route has been studied to death and why pretty much no budget airline offers it for an extended time. Budget airlines only succeed when servicing smaller markets/airports.

  • @nathanngumi8467
    @nathanngumi84678 ай бұрын

    Very insightful!

  • @CJinsoo
    @CJinsoo8 ай бұрын

    excellent video on basic business economics. should be used in high school and college classes.

  • @LionGym247
    @LionGym2478 ай бұрын

    Informative. Good to watch thanks

  • @lokesh303101
    @lokesh3031018 ай бұрын

    It's the growth in economic activity that brings in Airtravel. Not like a seasonal one to reduce and raise the prices of Airfare.

  • @dandelpino471
    @dandelpino4718 ай бұрын

    I don’t plan to ever fly these low cost carriers, but I’m glad they exist because they force the legacy airlines to innovate, and be competitive.

  • @Birdylockso
    @Birdylockso8 ай бұрын

    Although it may not exactly be a low-cost airline, I just flown the Iberia Airline and found their economy seats quite spacious, comparing to other airlines. It was a pleasant surprise.

  • @openbabel
    @openbabel8 ай бұрын

    To clarify the law regarding carriage of severely disabled and blind people on these low cost airlines. The person who s disabled decides the exact seat suited for their particular disabilities. The operator does not decide this. The operator will loose their operating license if they try to charge a severely disabled person for a seat suitable for that disability. They cannot sell the seat to non disabled person the airline will need to place non disabled persons else where if the seat is needed for a severely disabled blind person. The airport is responsible for carriage of the severely disabled blind person before and after departure. The carriage of a wheelchair is not chargeable as luggage on such airlines. The government accepts the law precludes the charging of ATD to those severely disabled blind people defined in primary legislation FAA legislation is similar. Failure to observe these primary legislative requirements can hold up departure or cancel the flight. Please note discrimination against the disabled is common on low cost airlines. If any of these airlines want to survive they will need to move to charging per KG of passenger weight including baggage as fuel cost is the greatest operating cost at the moment. For those who favour value the business operating model of ZIP airlines will be a favoured business model.

  • @skylineXpert
    @skylineXpert8 ай бұрын

    I would never go to the US without a suitcase. In denmark we call the word regarding highest ancillary cariers In danish: Gebyrgrib (a vulture charging fees).

  • @NXNX7
    @NXNX78 ай бұрын

    Flew with Norse last June (Oslo-NY). It was one of their first flights. The flight attendants were struggling a little, mixing things up, but overall it was a good and certainly cheap experience. Flying with them again later this year from London to San Francisco and then back from Miami to London. Got the tickets during another one of their sales. Their sale prices are unbeatable. I hope they continue to operate successfully.

  • @stickynorth
    @stickynorth8 ай бұрын

    Or maybe try and launch limited experimental flights during these down times to markets that are underserved like Edmonton. We used to have London, Amsterdam, Frankfurt and Reykjavik flights, daily non-stop in some cases, and now we are forgotten despite being the 4th largest metro in Canada and the fastest growing... yet the route network always routes you through Toronto first.. No thanks!

  • @lunarlake1
    @lunarlake18 ай бұрын

    Prices might be not that much lower but when i want to fly from Berlin to New York Delta and United are besides Norse the only options. They only operate old 767´s on this route. I couldt imagine someone would pick a 767 over a 787.

  • @yoironfistbro8128

    @yoironfistbro8128

    2 ай бұрын

    The 767 has wider seats than the 787

  • @Zoetherat
    @Zoetherat7 ай бұрын

    I flew on a norse flight from london to boston earlier this week, and i have to say that i liked the experience. I thought it was cool. The check in line was awfully long, but that was the only inconvenience.

  • @MarcPagan
    @MarcPagan8 ай бұрын

    From a former sales manager with United How to make $1 million USD? Invest $1 billion in an airline :)

  • @johniii8147

    @johniii8147

    8 ай бұрын

    Crandall said that decades ago now

  • @MarcPagan

    @MarcPagan

    8 ай бұрын

    He probably did :) As a guy who moved to finance, I've heard that many times from investors, and fund managers. Famously when asked - "why are seats so small Mr. Crandall?" His reply... "Because customers want them that way" Meaning, this is what they are willing to buy. @@johniii8147

  • @papi8659
    @papi86598 ай бұрын

    Low cost refers to their costs not the price of the ticket. If Norse has lower internal costs than United it’s irrelevant that United sells cheaper tickets , Norse will make more money than United.

  • @glitch-pr3nr
    @glitch-pr3nr8 ай бұрын

    The last time I flew my knees touched the seat in front of me on a 12 hour flight and I am only 5' 4", I do not see how anyone taller than that could be comfortable for 12 hours. I wanted to lay down on the floor and I have risk for thrombosis while flying so I do not fly anywhere, anymore for that reason.

  • @drdream123
    @drdream1238 ай бұрын

    I been flying low cost airlines to europe for last 10 years. Every year one goes out of business and every year another one buys up those planes and starts again😊

  • @rovermiles1
    @rovermiles18 ай бұрын

    Low cost transatlantic flights are sustainable.....for the summer season. Treat the aircraft like cruise ships and change to hotter routes in the off season.

  • @redcamaro9401
    @redcamaro94018 ай бұрын

    The airlines with the best margins should win, right?

  • @alexmcwhirter6611

    @alexmcwhirter6611

    8 ай бұрын

    Correct. Here in Europe people complain about Ryanair's service but it's the most profitable and a survivor.

  • @dp92492
    @dp924928 ай бұрын

    I realized a few months ago booking a flight here in the US that sure, the budget airlines are cheaper if I want to travel with the clothes on my back. Anything more than that, I booked a flight on united that was cheaper. by the time I would have paid for a carry on, a check bag, and a half can of flat diet soda on spirit, it was the same. Or within such a small margin it wasn't worth it.

  • @fontende

    @fontende

    8 ай бұрын

    Nah, you haven't seen real lowcosters, no booking, same day, 30-50 bucks the cheapest ticket during week until friday+weekends for domestic flight in EU or Third world (India, Africa, China, Russia). 250 bucks cheapest is only the USA "situation" of monopolised market.

  • @NutsAndThighs
    @NutsAndThighs8 ай бұрын

    Norse and others aren't the first to try squeeze in and won't be the last. Some of us haven't forgotten the spate of UK budget carriers going bust the past few years. I'm hesitant to book any tickets in advance with companies like Norse that for all I know could be gone with the wind by the time of my flight date.

  • @user-jz2wj8ji6j
    @user-jz2wj8ji6j8 ай бұрын

    A gold rendition, I wanna taste it feel it, camp it out somewhere near a mainline toilet around the corner, lots of rain.

  • @thegiggler2
    @thegiggler28 ай бұрын

    I got the first LA-Oslo flight on Norse last year for $500 ROUNDTRIP. Sweet deal that you won't see again! Also Frenchbee to Tahiti, great food, very roomy, great entertainment.

  • @albertoclonado
    @albertoclonado8 ай бұрын

    I hate so much ancillary costs. Feels like one is taken advantage of every time

  • @JMC-ff1ck
    @JMC-ff1ck8 ай бұрын

    WSJ is prob best content

  • @bora--bora

    @bora--bora

    8 ай бұрын

    what..just because the guy has the british accent?

  • @justayoutuber1906

    @justayoutuber1906

    8 ай бұрын

    Its right wing propaganda

  • @pizzasteve2746
    @pizzasteve27467 ай бұрын

    after 2 wonderful premium economy flights this year i convinced three friends to book. Norse has cancelled our flights at the last minute and ghosted us. no response to all contacts and no effort to comply with the law requiring offering rebooking alternatives. its sad that customers who word of mouth sold tickets are abandoned to save a few norwegian K when so many dedicated staff are working so hard to rebuild the brand

  • 7 ай бұрын

    I would not rank based on cheap price but how much pain you want to endure on a 6hr transatlantic flight. I found that these budget unless you are willing to suffer by the time you 'add' on all the thing you might want for a comfortable flight is about the same on a legacy carrier.

  • @josephstalin9357
    @josephstalin93578 ай бұрын

    705$ is not a lowcost flight

  • @amapparatistkwabena
    @amapparatistkwabena7 ай бұрын

    Where are these deals spoken of in the title of this video? I looked for flights in February, May, and in August... I found NONE. The prices were MORE expensive, not cheaper.

  • @dereklenzen2330
    @dereklenzen23308 ай бұрын

    I wonder if the first successful large-scale low-cost transatlantic routes will actually come from American instead of European carriers. The reasoning is that the issue of winter is not so profound in the United States, because it is geographically much easier to use the same aircraft to fly southward to tropical destinations instead of eastward to Europe during those months. In particular, JetBlue has a very heavy Caribbean presence, and is slowly but surely adding destinations to Europe with the A321LR, which is smaller and much easier to fill than the 787. So far, they are flying to London, Paris, and Amsterdam.

  • @alexmcwhirter6611

    @alexmcwhirter6611

    8 ай бұрын

    But JetBlue is not a low-cost carrier on the transatlantic. It is more like a full-service airline and onboard catering is excellent catering. Just check the flight checks on KZread.

  • @user-nc2qj2jc5q
    @user-nc2qj2jc5q8 ай бұрын

    I fly Iberia in Europe and Air Lingus when want to go state side.

  • @BigIslandHawaii808
    @BigIslandHawaii8087 ай бұрын

    booked flights months ago with another family bc this will probably be his last trip and Norse just put us on another flight on another day- didn't even ask! We have to travel across the world to get home !!! I am so disappointed, our first time flying Norse and our last! This is horrible, you have now split up families and causing a lot of grief!! A real hardship! Please fix this!!!

  • @leifharmsen
    @leifharmsen8 ай бұрын

    in winter switch from east west to north south

  • @segjoshua3012
    @segjoshua30127 ай бұрын

    I really want this carrier to succeed because of passengers who wish to travel long haul on a limited budget. Winter months tend to see demand fall but you still see millions of passengers shuttle btw Europe and North America for a whole host of other reasons besides tourism. I have families in USA that I visit all year round. If winter months don’t get profitable, hunkering down isn’t a bad idea if you don’t have debt. It would also stop you incurring debt. The CEO has a good grasp of the market, so I really don’t see not working in the long term.

  • @uswwt
    @uswwt8 ай бұрын

    Is this is a story of how a WSJ journalist stabs the back of Norse? Apparently Norse gave him access to a plane for shooting, value CEO time for interviewing. In return, Noorse is NOT cheaper than your transitional airline. It's not even sustainable. lol. I guess most passengers don't care. Platforms such as Google flight makes it super easy to find the best deal. Travelers just have to smart enough for account for their luggage/preference situations.

  • @airbus7373
    @airbus73738 ай бұрын

    Fingers crossed airlines like Norse and Play win. Norwegian did get unlucky with the 737 max groundings and COVID, so we'll see how Norse goes without that. Play also has the advantage of operating cheaper narrow-body long range aircraft.

  • @JTA1961
    @JTA19618 ай бұрын

    Still wondering "who" came up with the "Legacy" carriers term... instead of...???

  • @LanguagesWithAndrew
    @LanguagesWithAndrew8 ай бұрын

    Repeal the Jones Act. "What's that?" Per investopedia: "The Jones Act requires that any cargo traveling by sea between two U.S. ports must sail on an American-owned ship, built in the United States and with a majority crew of U.S. citizens. The Jones Act was passed in the wake of the first World War to boost the shipping industry." This is why international carriers like BA, Norse, Ryan Air, etc. don't do domestic flights in the U.S. For further information, see the wiki article on the Jones Act and also look up something called "cabotage".

  • @flaps45

    @flaps45

    8 ай бұрын

    The Jones Act does not apply to airlines, only maritime operations. The ability for a foreign carrier to operate air service between points within a country is determined by that nation’s air carrier laws, and is extremely rare outside the EU.

  • @gayshay
    @gayshay8 ай бұрын

    Flying Norse from Paris to NYC was one of the worst flights I have ever taken

  • @SoloonaCruise
    @SoloonaCruise7 ай бұрын

    I wish legacy airlines would be more reasonable with one way flights. The LCA are way better with those.

  • @Nickdpoul
    @Nickdpoul4 ай бұрын

    Could the legacy carriers close them strategically? Like losing a bunch of money in the winter so that low costs close and then make a lot of money in the summer without competition?

  • @Buc_Stops_Here
    @Buc_Stops_HereКүн бұрын

    I don't see how the WSJ got their numbers. If I go to Norse's website 5 months out, I can get a premium economy ticket round trip between JFK and Paris for $1020. On Delta that same ticket on Premium plus (the equivalent) is $1800. United? $1750. American? $1745. So I am not sure what class on legacy carriers they are picking, but if they try to compare a comparative premium product like Comfort+ on Delta and not Premium Select which is the equivalent of Norse's product (or comes closest), then yes, Delta is cheaper but you are getting an inferior experience.

  • @luciustarquiniuspriscus1408
    @luciustarquiniuspriscus14088 ай бұрын

    So there's no winter for the legacy carriers, how so?

  • @fontende
    @fontende8 ай бұрын

    The monopoly of expensive airplane tickets exists only in USA and it's awful. There's no such high prices for domestic in EU with lowcosters, in absence of trains in USA. Baggage can be FedEx'd like postage separately-lifehack

  • @AndreaDoesYoga
    @AndreaDoesYoga8 ай бұрын

    Wow, cheap flights sound tempting, but are they sustainable? 🤔

  • @bwpospolyta
    @bwpospolyta8 ай бұрын

    That’s makes people mad! And then don’t fly with them; ok charge for EXTRA bag but all other stuff should be included

  • @BsBsBock
    @BsBsBockАй бұрын

    I got a flight from Oslo to Bangkok for 90usd with Norse

  • @aslprobro
    @aslprobro8 ай бұрын

    In short, just book with the legacy carriers because unbundled low cost flights are a myth. Got it.

  • @andreas4010

    @andreas4010

    8 ай бұрын

    I'd say it highly depends On some routes where there's limited options, The rebundled cost can be cheaper, just gotta keep in mind the extra cost when going very budget Though if you're checking in a bag, you're gonna pay it in all cases

  • @Kanbei11

    @Kanbei11

    8 ай бұрын

    It depends how many of those ancillary costs you're going to want. The unbundling of ancillaries also has a psychological aspect because you've already started your booking at that point. As long as you're willing to back out and keep an eye on the legacy airline flight then you can make the best deal for you

  • @ohnezuckerohnefett
    @ohnezuckerohnefett8 ай бұрын

    Wait, there are low-cost TATL airlines ???

  • @NihilSineDeo09
    @NihilSineDeo0915 күн бұрын

    If you go travel just on a backpack and you bring your own food, sure, you can save money on an LCC transcontinental flight

  • @SushiParty
    @SushiParty8 ай бұрын

    I saw a lot of Norse planes at London Gatwick last week when I was there but unfortunately, they don't fly between Canada and the UK. I do hope to see them survive and thrive and perhaps bring operations up north and more competition to our Canadian legacy airlines. But I would be put off by them charging extra for carry on and a meal on a transatlantic flight. At least our legacy airlines haven't done that...yet.

  • @theianmce
    @theianmce8 ай бұрын

    We love French Bee!

  • @righteousone1
    @righteousone18 ай бұрын

    Airliners should listen to what customers want the most even if they have to charge a little bit more. Providing wider and spacious seats, extra carry-ons, etc. At the end of the day, it's the service and cost people care most about.

  • @maxsaviation9512

    @maxsaviation9512

    8 ай бұрын

    Wider seats??? You’ll make us pay an extra. 500-1000$!

  • @CityLifeinAmerica
    @CityLifeinAmerica8 ай бұрын

    I don’t want to be flying that long in what is compared to Spirit Airlines.

  • @niazmehedi
    @niazmehedi8 ай бұрын

    Fantastic CEO.

  • @johniii8147
    @johniii81478 ай бұрын

    LLC long haul just have not proven to be a sustainable model other than a few in Asia. Transatlantic in particular hasn't worked. way too much competition

  • @skylineXpert

    @skylineXpert

    8 ай бұрын

    What could make It work Is the a321xlr. Look at the operating cost and what potential It has. OSL-MIA Is not feasable, but LGW-MIA Is...

  • @alexmcwhirter6611

    @alexmcwhirter6611

    8 ай бұрын

    @@skylineXpert Yes it *could* Problem is that these A321s will be expensive to buy as Airbus cannot meet demand. Can a budget airline afford expensive aircraft ?

  • @steinwaldmadchen

    @steinwaldmadchen

    8 ай бұрын

    @@alexmcwhirter6611 2 A321s are still cheaper than one 787 or A330NEO that carries around the same passengers. But A321 is still competitive in terms of seat cost (unlike 757), while much easier to fill. Also most LCCs and many legacy carriers don't own aircraft. Instead they either use sales and leaseback contracts, or lease from lessor right from the beginning.

  • @alexmcwhirter6611

    @alexmcwhirter6611

    8 ай бұрын

    It has partially worked. Yes many have failed since Laker SkyTrain but Iceland air, if you consider it a budget operator, has survived since its Loftleidir days.

  • @johniii8147

    @johniii8147

    8 ай бұрын

    @@alexmcwhirter6611 I wouldn't consider Iceland Air an LLC/budget carrier. they have been around since 1937 so they are an established carrier and considered the flag carrier for the country.

  • @GerryRR
    @GerryRR8 ай бұрын

    Good. Flying should be a luxury.

  • @meforaaron
    @meforaaron5 ай бұрын

    Hard to justify them I used Norse to go JFK to London was $777 after bags with Norse. This time it’s $621 with United EWR to London in Economy. I’d rather play it safe.

  • @jlavenda1
    @jlavenda18 ай бұрын

    Quality content as always. Ancillary fees for meals sounds infuriating. Low fair seems like a bait and switch.

  • @Patrick_120

    @Patrick_120

    8 ай бұрын

    Budget airlines like Spirit or Ryan Air are great for short flights to another state or neighboring European country but if you’re planning a transatlantic vacation or trip, it makes zero sense to fly on those budget airlines. I can skip food or a checked bag if I’m going DC-Chicago for a weekend, I can’t do that going from New York to Madrid or London for a week or two.

  • @RalphDratman
    @RalphDratman8 ай бұрын

    Revenge spending? What is that?

  • @Tpavra
    @Tpavra8 ай бұрын

    I fly transatlantic multiple times a year and always been intrigued by these "low cost" airlines. But seen so many fail that I'd rather pay the premium and go via American and be confident my flight will operate!

  • @martinolsen007
    @martinolsen00719 күн бұрын

    Im proud to be a norwegian hearing Norse CEO

  • @flaneurfilms1940
    @flaneurfilms19408 ай бұрын

    Most of the time these low cost trans Atlantic carriers are not much cheaper

  • @kumaran8923
    @kumaran89238 ай бұрын

    People here seem to forget that flyscoot airlines exist a budget Long houl airline being profitable

  • @coding7196
    @coding71968 ай бұрын

    What a set of pirates! Charging 150 for meals.

  • @stelios709
    @stelios7098 ай бұрын

    This felt so biased towards legacy american airline companies. We want more competition and European-based airlines so good on them!

  • @jatall2797
    @jatall27978 ай бұрын

    Call me crazy.., but I don’t want to fly transatlantic on old planes that have already been used 15 to 25 years by another airline! I want a company with newer more up to date airplanes! … Do not at all mind paying more money to fly on newer fleet Airplanes! …. I like how Delta and other large airlines are not afraid to discontinue aging planes for brand new ones! Parts wear out, I don’t like older planes the budget airlines use!

  • @abdilatifmohamud7298
    @abdilatifmohamud72988 ай бұрын

    They won't survive :( 50% of an airlines cost is fuel and labour - things you quite literally can't change. Safety regs force you to have reserve + contingency fuel and a pilot, copilot and a stewardess per 50 passengers. Those flight attendants even pay for themselves with the overpriced food, drinks, wifi they upsell customers.

  • @ATtravel666
    @ATtravel6666 ай бұрын

    They can last a little longer by ripping off their customers by selling them lounge access at JFK T7 when that airport lounge does not take bookings because you have to pay $65 at the door to get access. Flew Norse Atlantic from JFK Terminal 7 to London Gatwick on Friday November 3rd 2023. Booked my self and son via the web. Bought the add on of lounge access before my flight, not cheap. Delighted to discover that the Terminal 7 airport lounge does NOT accept bookings from Norse and you have to pay $65 at the door to access the lounge. I complained to the gate staff, and they knew about this. So delighted to have been defrauded by Norse Atlantic Airways taking cash from me to book something their staff knew was impossible. From what the airport lounge staff said, this is a regular occurance. So I'm spreading the love by leaving this comment in as many Norse videos that I can find.

  • @houchi69
    @houchi698 ай бұрын

    Great, plane tickets will be more expensive, and the airline executives are getting even richer. Great job people.

  • @AudiophileTubes
    @AudiophileTubes8 ай бұрын

    Europe is no value anymore. Prices have shot way up in every country. Air fares, accomodations, food, car rentals, all are very high now.

  • @Avgeek1564
    @Avgeek15648 ай бұрын

    I'm flying from LHR to JFK at Christmas with jetBlue... £475 return! 😁

  • @Tom-sg4iv
    @Tom-sg4iv8 ай бұрын

    Too bad Norwegian long haul didn’t make it, they had a great product. The restructured Norwegian is just a shadow of itself.

  • @user-ob5rg6ne6l
    @user-ob5rg6ne6l8 ай бұрын

    Good report; enjoy 🛬 the flight as long as it lasts, nothing lasts forever. Lot of people are flying thanks to these low cost airlines if governments can subsidies public transportation why not air travel? It has lots of health benefits and world 🗺 is becoming a global village.

  • @user-ic4ce8xb5v

    @user-ic4ce8xb5v

    8 ай бұрын

    It's terrible to subsidize because it's a major polluting industry.

  • @Samjix
    @Samjix8 ай бұрын

    '... revenge spending transatlantic travelers' 😂

  • @garychekerdjian9
    @garychekerdjian98 ай бұрын

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