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After this video you can start with Server Side Tracking. Join Ate Keurentjes, a seasoned Server Side Tracking specialist, as he shares insights from conducting over 100 server-side setups. This video will walk you through the necessary steps to transition to Server Side Tracking and make the shift from third-party to first-party data collection, enhancing your data's value and control.
Mentioned info:
- Server Side Tracking Checklist: docs.google.com/spreadsheets/d/1mZuHWhwZSO-bsDRqTOynj4i6ZV1aVbVj59ATDTiiA_M/
- Testing Blog: taggrs.io/en/test-server-side-tracking-set-up/
- Blogpost version: atekeurentjes.com/digital-marketing/articles-by/start-with-server-side-tracking/
Highlights:
- The Transition to First-Party Data Collection: Learn about the benefits of moving to Server Side Tracking, including more control over your data and compliance with privacy regulations like GDPR.
- Importance of Proper Hosting: Discover how choosing the right hosting affects your Server Side Tracking setup and the specific features to look for based on your needs.
- Setting Up a Data Layer: Understand the role of a data layer in Server Side Tracking and how to implement it effectively to capture crucial data from your website.
- Integration with Google Tag Manager: Get practical tips on integrating Server Side Tracking with existing Google Tag Manager setups to ensure seamless data flow and analytics.
-Troubleshooting Common Pitfalls: Ate discusses common challenges and errors in Server Side Tracking implementations and how to avoid them to ensure a robust setup.
Chapters:
00:00 Who is Ate Keurentjes
00:26 Benefits Server Side Tracking
01:04 Before you start
02:14 Data Stream Sgtm
02:52 Choose hosting
06:00 Set up hosting
06:21 Implement Data Layer
07:09 What data to track?
07:34 Web vs Server container
08:08 TAGGRS Templates
08:30 Manual set up
08:53 Example Implementation
11:38 Results
12:16 Common pitfalls
14:25 Are you ready?
🔹 The Official Website: atekeurentjes.com/
🔹 The Official Twitter Account: x.com/Atekeurentjes1
🔹 The Official LinkedIn Account: linkedin.com/in/online-marketeer-ate-keurentjes
🔹 The Official Instagram Account: atekeurentjes
🔹 Official Email Address: atekeurentjes1@gmail.com
🏷️ Hashtags:
#TAGGRS #ServerSideTracking #WebAnalytics #TAGGRS #GoogleTagManager #SetupGuide #Sgtm