MamyPoko launched innovative new ANTIMOS™ diaper pants with dermatologically-tested lemongrass extract to repel mosquitoes from babies. The strategy then centered around generating awareness among parents with babies, and highlight the repellent feature within the context of the dengue situation of their immediate locale, so as to create the highest messaging impact.
DCO in display advertising was activated to deliver geo-specific messages at scale that reflect the daily status of local dengue hotspots. More importantly, Adzymic DCO allowed MamyPoko to achieve this both time- and cost-effectively. Coupled with a sound media strategy from Hearts & Science, we delivered a strong set of results for this campaign.