Summary: Dropping Gems (Part 1) 1. Hyperconnectivity made attention spans lower 2. Modes of distributions have decentralized 3. Dopamine threshold is higher 4. Have to have more bulls eye (consistently good for many years) 5. Refresh rate, stay true and still reinvent yourself 6. Product and Marketing lines are blurring 7. If you get someone to "share" and "engage" is a sweet spots 8. its not about content, the reason why you share is because its about "who you are" , its signaling

@shiva.19

11 ай бұрын

.

@Godfearing-Atheist

11 ай бұрын

Thank you

@harshpanwar5963

10 ай бұрын

When you realise you're reading this comment because of hyperconnectivity and low attention spans

@HiralKrupesh

5 ай бұрын

Thank you

Summary: Dropping Gems (Part 3) 1. X is expected but Y happens (Incongruence) because human brain likes to predict things 2. X is expected and X happens that adds to likability 3. Take enough shots to gain a better probability of landing it on the desired spot 4. writing is rewriting 5. Giving good feedback, is an art 6. who is giving you feedback for feedback's sake, figure 'em out 7. flex your creativity to move the needle, solve a problem 8. be in the zone, of what's effective, however the zone needs to be wide enough to bend for creativity, the number give you direction of where to hit it

Tanmay is the most underrated person for this generation only AIB fans knew his intelligence and future centric ideas

Summary: Dropping Gems (Part 2) 1. Topical: mene tera opinion bana diya (basically ab to share kar de same tweet) 2. People share anything that is hyper positive 3. When in doubt, be happy (in content creation) 4. Nostalgia always works (humare zamane mein..) 5. Extream take on something 6. Trigger some ones identity + Positivity (honesty engineering) 7. Shared emotions (Immigrants, flat mates) 8. Personal relatability (tall guys) 9. Basics of viral campaign ( make interesting content)

Tanmay is one of the best spoken personalities in the Indian internet scene. He's smart & knows his stuff better than anyone else. His ideas, innovative thoughts and his bounce back from the worst is really inspiring. Thanks for bringing him on Masters' Union. 🔥🙌❤

@prasha88

5 ай бұрын

isn't he a sexual offender ?

@RUSHIRAJ

5 ай бұрын

@@prasha88 Give me a valid proof about it or else stfu

@vasamsanjusanju128

4 ай бұрын

@@prasha88 😂hvjdfjddhssssgszzzgzzgz😂😂😂

@ArjuArjukumar

3 ай бұрын

😭🙃😢6

Tanmay, if you are reading this .... your mind is amazing. The confidence, comfort and charisma. You had my attention for the entire 52 mins 40 secs.

This is pure gold here. Holly shit. Tanmay is just so talented and good in teaching.

Good stuff Tanmay. On the first question about legacy brands still staying relevant in the advertisement game, I feel the top card in the Indian space is Amul. They have stuck on with the same template and haven't neglected the traditional print media, but still so on point and funny with every ad.

He is very well aware about what are the nuances in this field. His reasoning and depth of understanding is commendable. I have never seen someone articulate their thoughts in such a clear manner. Loved this!

Please keep uploading such masterclasses, its fun and great to learn ❤

Yep lot of framework for small business owners - I dofollow Kunal Shah rigorously and Tanmay's thought of 'Maja aana chahiye' is aligned with Kunal's school of thought process with Consumer Behaviour - Innate understanding about what would people applaud and pay for, Dopamine effect No wonder they have worked together Thanks a ton for everything

Tanmay man! Absolutely brilliant as always. But special appreciation for Pratham to expose MU students to such personalities. No book would have taught them this like Tanmay did and it's going to stick with them forever!

Tanmay = hardwork.... Can create and share content on any given topic.... Ye khud mai content hai ❤

When in doubt just be happy, should be a quote on T-shirt

😮 This is Treasure for all the Content Creator ❤ Thank you Tanmay for Sharing your Knowledge & Experience for Free 🙏🏻💯

Realising that this Guy is not only a comedian… He’s a Legend♥️ This Planet needs Humans like this Guy♥️

"The Internet is a bizarre place. We share relatable content to stand out."

Summary: Dropping Gems (Part 4) 1. Find a scientific process to get into the creative zone 2. random patterns created between two neurons who didn't know each other, is creativity. 3. Ppl who can understand the second order and third order of benefits of marketing those ppl can take more risks. 4. artist needs 2gms of appreciation and (lots of money ;)

@kunalbanerjee7017

9 ай бұрын

@lastminutespecialist when will u drop yr - part 5 . awaiting response 😊.

Tanmay can become great teacher ❤

@manishpaul_

Жыл бұрын

Correction: Tanmay has become a great teacher ❤

5:55 legit dbrand really have good stuff !!

I've been watching the Standford - How to Start a Startup series by Sam Altman. And I must say, this beats all of them! Great job Tanmay!

I thought he just laughs loud to make his living, but dude got some serious experience.

This man is skill-full and mastermind!

Nurons that were not talking with each other is creativity. Absolutely awesome way to actually present it. Remarkable is something thats worth making a remark about.

This guy speaks gold!

I took notes from this as a social media manager 😊

You’ve to be consistently good to be recognised as a brand. Brilliant insight there 👏👏

Tanmay predicted the future at 10:04. Wow. He is truly brilliant 😮

@ojasvipattanaik7982

5 ай бұрын

I felt it bro. I did. I was like: Are you kidding? Didn't expect this, I was back and forth checking the time this was posted and it is showing me 6 months ago, and I'm like whaatttt Tanmay can't be this accurate?! Right?!??!

@damn7637

5 ай бұрын

​@@ojasvipattanaik7982literally every cricket fan knew this bro... Why are you so delusional

10 saal tak good raho great banjaoge well said 😇

The transformation. It's crazy to see one person change so much.

varun sir , your passion for AI making me more and more passionate

"Tum bas 10 saal tak good raho tum great ban jao gae"...... he's smart

6:15 dbrand, wendys, burger king, recently opera gx Brands being rude and funny is so cool

Another good call by masters union after kids shark tank . Keep going guys

Simple & true! Tanmay is superb at analyzing-

Thank you Master's Union for this video/podcast/session. Enjoyed watching master sharing his views and experience ❤

8:52 😮😮 so true!!

I love the fact Tanmay’s approach to advertising is also just making good content that one would love to watch and you’d be proud to share. This man is a pure artist at heart and a genius ❤

Tanmay Sir is very well experienced. ❤️

Just love to see tanmay❤

Tanmay is kinda role model and such a personality for me or i could say for Everyone and it's bcuz his ability to serve satisfactory content to every kind of consumers just hats off to this mann yaar

As a brand manager , two things which brand manager get wrong in their early career stage : a) Don't know how to write a brief b) Don't know how to give feedback to creative/agency team Most of the agency folks would agree.

"10 saal tak good banjau khud he great banjauga" love you tanmay bhai❤

Being good consistently for a long time makes you great. Great line from the video !!!

Waah Tanmay waah! Mazaa aa gya!❤

I'm sure all my phases of life are going to enjoy tanmay bhat . a different version of him everytime . while a teenager , someone who cracked us up with sketches. now me as someone trying to make it in life are these kind of talks and insights...what next?

Loved It

When its an ad that doesn’t look like an ad, that helps as well 💯 just making notes from this incredible lecture

Tanmay spitting FACTS!!!

@AmanBanthia

Жыл бұрын

Thook icon !

@Indian_P.O.V_Canada

11 ай бұрын

@@AmanBanthia 😂 LOL

Thank God for KZread recommendations.

Day-by-day, loving learning more & more about how Tanmay's mind works❤ Beautiful episode!! Thanks a lot Masters' Union!!

this is gold

Jaguar ads are pretty intelligent and on point.

'Internet is a bizarre place. We share relatable things yo stand out' Tanmay on how putting yourself out on the internet shapes your own brand.

In countries where individualism is pushed down..very cheeky Tanmay, such a sly dig that ;)

Marketing Genius!!

good session

Tanmay is a genius guy

Tanmay is the best example of a pivot!! Lessons to be learnt!! 🦦

I think breaking the patterns of mind is the way

Tanmay OG 🙌🏻

Great session by tanmay

Maturity is when you realize tanmay is only bot in pubg not in life he is literally an intellectual.

Great thanks

Love this man yaaar

very insightful

I had fun, thank you Tanmay

😂😂😅 Tanmay is the person behind all the hit advertisement in India. ❤❤ Jab bhi dekhte hain weight transformation hota hn

Great talk tanmay !

amazing knowledge...

Never saw this side of tanmay, he is an intelligent being.

Restpect women's modern girls🙏 from new Delhi

Goldman of Content

21:44 Tanmay - Isme incongruence kya hai ? Isme..aap batao isme incongruence kya hai? Isme teda kya hai? Class - holatadanakhastasahuhaldo Tanmay - Exactly! Right! That usually catches your attention. ..... Whut 😂 Okay jokes aside, bahut kuch seekha is class se. I am not in a marketing or advertising job but this helped me too..Every job today requires you to enhance your skills of building your brand and sell it. Thanks Tanmay, you are a good teacher! Mazza aa gaya video dekh ke !

@Manavthakurofficial

4 ай бұрын

Exactly😂😂😂

EPICCCC💥

Highlights 🎙 Advertising has changed with decentralization of distribution channels and increased attention competition due to hyper-connectivity. 🧠 Consistency is crucial in building strong brands that resonate with the audience over time. 💡 Creativity should focus on delivering surprises and incongruence to capture attention. 🚀 Great marketers blend data insights with creative ideas for effective campaigns.

This is GOLD!

super cool content

Wake up call for me, thanks for the video

Every marketer forgets "risk hai to ishq hai"

12:30 table😅😅

@whoami0951

Жыл бұрын

L😂

@user-rd8bm9he5p

Жыл бұрын

haha

Insane

Amazing informative video 📂📑

Very authentic 😅

From TanMay to TanCan ❤

great

Guys can you create an podcast channel ? On apple

GOLD

TB in his unusual serious self..other side of him we can see here , aside his KZread vlogging n obviously AIB of past as his usual self 😉

I'm so glad I dint do my MBA

Provider op🙌

Wow! Started from the bottom he's still there ❤

gold

Just do markings with a good product Like AIB channel

I have a question if anyone can help answer it. Why are Indian Marketing ads are 10 times better than any international ads?

@ankeshtuhin001

Жыл бұрын

Because they're not! You just connect to it more because of you grew up in India, with the same culture/thinking process. For eg. You will, by default relate to Ads about PaniPuri way more than anyone outside India :)

Black & Yellow! Black & Yellow!

lmao them raising their hands at the punjabi joke line

@Adgjmptw343

11 ай бұрын

None of them could answer why people share things. This audience lacks critical thinking.

Youth Icon ✌✌✌

See guys if the Parle G Boy can rise to the top of the copywriting field you can do anything

his legs are generating wind energy