Advertising in baseball

This video looks at the history of product endorsements and advertising in major league baseball.

Пікірлер: 35

  • @Jamesbzn951
    @Jamesbzn951 Жыл бұрын

    Very interesting. I like how you cover all aspects of baseball history.

  • @TheBatugan77
    @TheBatugan77 Жыл бұрын

    Old Yankee Stadium (pre-1973) had the happiest medium... The ads were on the "outer" wall... The wall BEHIND the bleachers. The wall surrounding the field was ad-free. Of course, the scoreboard (Schaefer, Ballantine, Longines Watches...) was also well covered!

  • @GertrudesD
    @GertrudesD Жыл бұрын

    I don't think I will hear "oral hygiene juggernaut" ever again in my life.

  • @peterb4871
    @peterb4871 Жыл бұрын

    Great video. Just recently I as wondering when ads seen on the outfield wall became common again since the late seventies.

  • @tedharrington5432
    @tedharrington5432 Жыл бұрын

    This is just me, but I miss the way the ballparks/stadiums of the 1970's and 1980's looked inside when there was no advertising.

  • @thebaseballprofessor

    @thebaseballprofessor

    Жыл бұрын

    Dodger Stadium was so much more attractive in the 1980s.

  • @tedharrington5432

    @tedharrington5432

    Жыл бұрын

    @@thebaseballprofessor I agree. When you compare the 1978 and 2018 World Series you almost get the feeling that the Los Angeles Dodgers are playing in Two different ballparks. Or maybe that is just me.

  • @big8dog887

    @big8dog887

    Жыл бұрын

    I miss when stadiums had actual names, not corporate "naming rights". I wouldn't even mind the corporate names, except that they change every couple of years and it's next to impossible to keep track.

  • @TheBatugan77

    @TheBatugan77

    Жыл бұрын

    @@thebaseballprofessor Yeah, but Ebbets Field was the polar opposite. That famous RF wall! ALL advertising!

  • @TheBatugan77

    @TheBatugan77

    Жыл бұрын

    @@big8dog887 WORD! I always call the parks in Seattle and SF... Seattle & San Fran... Because they change the name all the time!

  • @TheBatugan77
    @TheBatugan77 Жыл бұрын

    There are ads on uniforms now. As soon as they put that nike crap on them I said, whoops...no more money from me.

  • @thebaseballprofessor

    @thebaseballprofessor

    Жыл бұрын

    We're probably just a few short years away from jumpsuits with ads on them.

  • @TheBatugan77
    @TheBatugan77 Жыл бұрын

    Yogi made a fortune off of Yoo-hoo drink. When he did the ads, he asked to be paid in stock, vice cash. The stock took off, and thus, so did Yogi.

  • @thebaseballprofessor

    @thebaseballprofessor

    Жыл бұрын

    Yogi was no dummy. The greatest coup of all time was George Lucas managing to keep the licensing and merchandising rights for Star Wars. Someone must've got fired at 20th Century Fox .

  • @BobbySacamano

    @BobbySacamano

    Жыл бұрын

    I haven't had a fucking Yoo-Hoo in decades. That was the best. I recall seeing somewhere on TV Yogi's ads, though it was years later. I may have seen some in the Yankees' "programs" and scorebooks when I would go to games as a kid.

  • @peachykeen3194
    @peachykeen3194 Жыл бұрын

    I think that not mentioning Ty Cobb is a fairly significant exclusion. Cobb was the first millionaire baseball player after all, and although he made much of his wealth through savvy investments, he certainly made plenty of it from endorsing the companies he invested in as well.

  • @thebaseballprofessor

    @thebaseballprofessor

    Жыл бұрын

    I didn't say anything about Cobb, you are correct abou that, but the very last image in the video before it fades to black is actually Nap Lajoie (left) and Ty Cobb (right) pitching for Coca-Cola. If you pause the video, the text for the Lajoie ad is quite interesting due to the political context of the growing temperance movement.

  • @TheBatugan77

    @TheBatugan77

    Жыл бұрын

    Ty Cobb... Coca Cola. Million$.

  • @greenshoesguy1

    @greenshoesguy1

    Жыл бұрын

    @@TheBatugan77 Coca Cola and General Motors. Cobb playing in Detroit at the start of the automotive industry was very lucrative.

  • @ticnatz
    @ticnatz Жыл бұрын

    All I'll say here is that Luis Tiant needs to be elected to the Hall of Fame.

  • @TheBatugan77

    @TheBatugan77

    Жыл бұрын

    Luis could read the ads on the OF fences during his windup on the mound.

  • @naciremasti
    @naciremasti Жыл бұрын

    Hopefully you're up to about 30 minutes into the intro to your upcoming shadowball documentary.

  • @thebaseballprofessor

    @thebaseballprofessor

    Жыл бұрын

    I'm 30 pages into the treatment for a 12 part documentary. All I need now is a powerful Hollywood producer.

  • @571951rhoehn1
    @571951rhoehn1 Жыл бұрын

    Volume II?

  • @thebaseballprofessor

    @thebaseballprofessor

    Жыл бұрын

    There was an audio glitch around minute 7. I couldn't fix it without re-uploading the entire video, but I might just do "Baseball ads of a bygone era, part II"! There's plenty of material.

  • @big8dog887

    @big8dog887

    Жыл бұрын

    @@thebaseballprofessor A whole generation who never saw him play knew Joe DiMaggio as "Mr. Coffee". Watching Nolan Ryan's accomplishments as an old man probably sold a lot of Advil.

  • @thebaseballprofessor

    @thebaseballprofessor

    Жыл бұрын

    @@big8dog887 Ha! I just watched a few of the commercials Joe D did for Mr. Coffee. He's surprisingly comfortable on screen. Nolan Ryan was the perfect pitchman for Advil.

  • @TheBatugan77

    @TheBatugan77

    Жыл бұрын

    @@big8dog887 Also the Bowery savings bank.

  • @big8dog887

    @big8dog887

    Жыл бұрын

    @@thebaseballprofessor Pro tip: If you do a part 2, and want to increase your female viewership, use a Jim Palmer Jockey shorts ad as your thumbnail.

  • @TheBatugan77
    @TheBatugan77 Жыл бұрын

    I LIKE the ads on the walls. I also like how in the early days, they all seemed to be about whiskey or shaving supplies.

  • @thebaseballprofessor

    @thebaseballprofessor

    Жыл бұрын

    They are certainly interesting to look at as documents of early twentieth century consumer culture.

  • @big8dog887

    @big8dog887

    Жыл бұрын

    Actual physical ads, yes. Green screens with ads superimposed by television, not so much.

  • @thebaseballprofessor

    @thebaseballprofessor

    Жыл бұрын

    @@big8dog887 I detest anything behind home plate and especially digital screens that change with every at bat.