Ahhhh I CANNOT wait to have that Firefly thing in order to track and remove photographers and wedding planner with their phones standing close or behind couples 🤣

@michelenardo1221

9 ай бұрын

my god you're so right.. i should send you a screenshot of one of my latest weddings. you have no freaking idea

@MrLandbrot

9 ай бұрын

You speak like out of my mind

@blueframemovies9256

9 ай бұрын

Yeah, also because photographers still talk like they are the only ones entitled to be in the best position to have the best shot. When I show them clear images of them standing in the middle of the shot (sometimes watching on the screen pictures they have just taken) they deny the evidence. So I will delete them as a Revenge 😂

@michelenardo1221

9 ай бұрын

@@blueframemovies9256 like I said. you have no idea what happened at that exact wedding that i mentioned ahah i had TWO photographers in the shot

@ActionMediaProductions

9 ай бұрын

Photographers are one of the reasons I stopped shooting weddings 20 years ago. Wedding planners are up there as well…next to DJ’s who want to be the “stars” of the day.

Lived and worked through over three decades of dramatic change in our industry. Bring it on. Bring it all on. I’m not afraid.

Nice video Matt! Also, bro been putting the work in at the gym! Looking great!

A non-artist using ai will still never compare to an artist using ai. There is still so much involved to the aesthetic sense and composition and color and storytelling that non-artists like myself will never touch. Y’all will just be better, faster.

@robbysalz8710

9 ай бұрын

It will be a lot easier for people to lower their standards of what qualifies as an "artistic product"

@Grown_B

8 ай бұрын

Absolutely!!!

The most impact any of these features could have on my workflow is high-performance upscale capability for video. I now find myself dealing with a mix of varying sources, spanning 1080p to 8K resolution, along with formats ranging from image sequence to MP4. On top of that, frame rate conversion is always a concern.

Thanks for sharing this Matt! I always love hearing your perspective on video trends. I found Project Res Up to be super interesting. After all, consumers place so much emphasis on camera resolution. It doesn't seem like too much of a stretch to imagine a day where you don't need a 4k camera simply because the software is good enough to upscale your HD.

Matt, first and most important is to tell you how much I appreciate your videos. Not only about the content but in the way YOU share resent it. The way you speak glues me to your videos. Now, to answer your question about Generative AI, i am beyond excited about the technology and the new ways we are telling stories. I’ve been all in on Runway, Pika, Kaiber for a while now and can’t wait for more Adobe technology to take us to the next level.

"Firefly, remove all grain from all my shots with high ISO"

@GameUnkasa

9 ай бұрын

haha thissss

Amazing so excited for these new features, thank you for this video.

It looks like 'Fix it in post' is going to actually be just as quick to do as it is to say!

lovely meeting you at Adobe Max, this recap was well done. already sent it around to my friends. Instead of me explaining it myself haha. Great job!

@whoismatt

9 ай бұрын

Thanks! Great meeting you too!

Thanks for the look. Exciting times ahead!

That tie is impressive… makes me envision filming some golf carts ripping on the fairway and turning them into lambos.

Thx for the update, this whole thing is really the beginning.

Great video, Matt! Thanks for your insight!

I'm excited AND scared! definitely scary what the future is gonna look like and what can be done with this, but excited to get my hands on it and create. The possibilities are endless!

This AI for video will be beautiful for storyboards

Literally cannot wait to try out Firefly, I have a sci fi film waiting for VFX, but there are some shots which just need the background tidying up. Thanks for the plain English heads up, love your vids.

Thank you for doing the good work Matt!

Interesting info. Thanx man.

Holy shit! This is going to be HUGE for professional editors. But at the same time I can see the possibility of the same thing happening in video that I saw happen in music the business: more people entering the field because the bar was lowered for experience and specialized skill sets. The result was (and is) more people scrapping for an ever smaller slice of the same "pie".

I like the future of resolution upsizing for video. The dub dub project is exciting too.

Not necessarily scared or nervous but it’s crazy where everything is going. Doesn’t make me very happy that someone can shoot on a low quality camera and then possibly make their footage look like something pretty incredible 😂

@gh5footage52

9 ай бұрын

why does it not make you happy?¿? Thats amazing!!! giving so many more oportunities

I use content aware fill in After Effects all the time, but there are certain scenarios where it doesn't handle well. Mocha Pro remove module can help with some of these, but some are too complex. I really hope After Effects gets a "Generative Fill" feature like the example you showed seemed to suggest. However, the tie example to me looked like they generated a static image, used that static image as a reference frame, and then used standard content aware fill to animate it and do the lighting effects. Currently you could do that by combining photoshop and after effects. A proper generative fill option would be able to place 3D objects, handle objects parallaxing in front of it, handle perspective changes and proper animation, etc. I think we're probably at least a couple years away from being able to do all that.

The new features are amazing and will ease up the creator's workflow and save tons of times, but that also got me worried, with how advanced it will become, it might build an image in everyone's minds that "If AI can do this, why would I hire a creator to help me, I could do it myself" . Maybe it wont happen and maybe its just me, but for the country I am in, primarily Asia, employers will always try to find some ways to cut cost, and these features might prompt them to consider the payment for the artists just because on how easy it is to do it now. They are already paying low for what we do here, I cant help to think what might happen when this features goes to live.

@SpaceCraft-vw7gy

9 ай бұрын

In almost every Interview that I had, they are all asking me what can I do aside from Video Editing. It seems like employers now a days don't just consider you if you know how to edit video, as they think it is just so easy to do. And that's correct they are all offering a very low salary as well.

@TheBoringVoice

7 ай бұрын

AI will create new creative possibilities, the creators will still be needed to create

Holy Heck yes I am excited. Excellent recap Matt!

Thanks for educating.

I'm more aprehensive about the AI implementation across the industry as a whole. The example of having your voice be translated into another language, while on the surface is useful for specific cases, can easily be taken to extremes by people with bad intentions. I will be reading every line of the fine print when all of this is released to the public. I fear that one day an AI Voice model trained on my voice, or a client's voice, will be lost in a data breach and be used in ways I cannot imagine. I think in the not so distant future there will be productions that will sell their services based on the fact that they are "AI Free" similar to the "Organic" label at supermarkets. Enhancing audio to clean up noise using machine learning is one thing, but recreating words, images, and whole scenes that didn't happen is another. In one sense it democratizes certain aspects of the creation/visual effects processes, and in others it cheapens the craft of it. 10 years from now the whole industry will look completely different and there will be creators who use AI, and those who don't. I, for now, will use it as an accompanying tool to enhance my original vision, but not to replace an audio engineer, visual effects artist, or wardrobe department. These programs will have massive implications in the years to come. Both good and bad.

@pgdarmi

7 ай бұрын

Totally agree with you! I feel exactly the same way; both excited and apprehensive.

Very cool. Thanks!

love your content Matt!!!! :)

Clean audio, well spaced out, no stupid jumpcut... Nice

Nice video! When will this be available for video? Thanks!

This is nuts! The future of video editing is exciting.

@Jwick1518

9 ай бұрын

for robots.

now if only i could get a video editor AI id be sort of happy, it would certainly make it a lot easier

Everything that is shown on Adobe presentation should be taken with a grain of salt. These are carefully curated examples and it won't work this way in real-world scenarios.

@colin-nekritz

9 ай бұрын

As a former Adobe employee, this, 100 times this. You wouldn’t believe how many Illustrator and Photoshop demos were the absolute best case and sometimes even faked. Until you see it yourself don’t believe it.

@PanhandleFloridaMan

9 ай бұрын

Leaving Full Sail I ran into this same thing. They are talking about generative AI but still can't get regular 4k to work well in premier pro. Most of this stuff is to just get investors interested in Adobe stock prices

I am both terrified and excited 🤪

This is all amazing!

I'm just excited for your videos

@whoismatt

9 ай бұрын

Love u

Wuhu! So excited to try all the new features. But we can of course not totally predict for what others will be using that kind of AI- media, politicians etc.

Great share, i think it will help a lot of content creator & video editors. especially with how clients are more demanding these days.

This is awesome. Great times indeed.

I'm pretty hype. It's really going to be about how people will implement these tools effectively.

Pretty freaking fire!!

The dub dub dub function is pretty darn impressive. That will be amazing for so many content creators!

This is rather exciting, but I still feel burned that Adobe stopped offering ENCORE.

@whoismatt

9 ай бұрын

I told them how much I missed it 😭

I am excited about these developments

Elephant with trunk (this image violates our policies) lol 😁

Thats insane!

Thanx 🙏🏽

Super Excited about AII, as a content creator/digital marketer I use AI pretty much every day but I am so intrigued by what AI can help me with in my videos. I am a video guy/photographer first but had to turn to digital marketing to make a living. I have done a few short movies and intro videos like meet your doctor before you meet your doctor. Anyway, I have not given up on video and do it every day, Premiere Pro is my friend, and keeps getting better and better.

Mind blew already 🤯

I'm so excited about the possibilities. Just like all the new features Adobe has released with each new addition, these will only enhance what we do. You still need the skillset

i love the way the caption says 'content to where phil'

@whoismatt

9 ай бұрын

Phil’s the guy in charge of the content

Hello, thanks for all the info about Firefly AI. I like your image quality, skin tones, etc, what camera/lens did you use for this video may I ask? Thanks

Incredible! Now, are they going to fix the bugs? But in all seriousness these features are insanely cool, this video is my first time hearing about it. Most excited about Project Dub Dub Dub.

As a professional video editor, I'm not sure how I feel about this.

@francoismarc3

9 ай бұрын

I feel you...

Crazy! Will you look into Topaz Video AI 4?

I am nervous about AI being used in the wrong way but using it to just create better content seems like a great use

Wild stuff, I wonder how far along Apple is with A.I. for Final Cut Pro, I'm sure they're seeing Adobe making magic and wanting to pull a bunny out too.

This is a great time to be filmmaker. That is what I believe!

Love IT!

I want it to look at a current edit I have of a wedding film, then take all the new wedding film footage and create a new highlight video in the style of my past work. Can it do that?

Loved the Dub, Dub, Dub feature...the multiple languages in my voice, that is spot on!

Regarding Project Rub a Dub Dub, are you saying that I could shoot a narrative film in English, then also turn it into a foreign language film?

So you're saying soon we can watch movies, where the actor has the same voice but a language of you're choice? That mind-blowing

@whoismatt

9 ай бұрын

Exactly 😮

Yes!!! I am extremely excited about project dub dub dub. And it would be great to be able to remove things with AI instead of having to do it frame by frame which has been a freaking nightmare, good stuff thanks for the recap

Amasing !!!!

The possibilities for content creation have just become much greater 😅. Exciting

Thrilled!

I wonder if it will have audio capabilities also - like easily removing background static/audio

Mindblowing!!

AI is ideal for me as I do all my work all alone (music, gfx, sfx, design, art and animation) :) I wait for AI to hit AfterEffects: “Please make a rig of this character” :)

I'm excited. I make videos for my channel and Sizzle Reels for work, this will offer a ton of opportunities for content. I'm sure at some point AI will offer up varieties of transitions to choose, now that would be cool.

@SherProductions11

3 ай бұрын

hey do you know when they will release it?

Pretty cool, if it’s anything like firefly it’ll take 100 prompts to get a slightly usable result… baby steps though, I get it

Mattt, you trimmed the beard 😭

These sound amazing...but yeah, definitely nervous that we're also maybe creating a beast that will take some of our efforts/services out of the loop and make them less essential because a client may be able to do certain things on their own. I guess adjust and keep ahead of the pack, eh?!?

LOL, working as a director and photographer for agency work. When you will lose 90% of your work, I hope you are happy about the Ai. Because I had serious conversation internally about that. Even the agencies are in danger as their client might just do things completely internally now. I might escape it a little because I am old enough and experience enough, because at the end you will need someone to validate the add etc. But I find it comical for younger creative getting excited for something that will doom 90% of them.

@jimjimgl3

9 ай бұрын

I'm a commercial photographer (25 years) and immediately jumped into AI since it won't be long before a client asks if I know how you use / incorporate into my stills / video. I've been working hard to make AI generated images look like my style of shooting. When I post pics people ask if I'm in Sweden or Japan when they stories I post are made in my office..(I used to shoot lots of travel but not so much travel lately). Yesterday I posted "cinematic" images from 1960s Japan and someone wanted to know the name of the movie since it looked interesting...lol...

@danielvilliers612

9 ай бұрын

@@jimjimgl3 Thats the power of novelty, already AI images have loss a lot of novelty. But the thing is you seem more interested about the stomach par of the job, rather than the artistic side of it. At the end we all have to live, but what's left if you can just stay behind your computer rather than going shooting.

@DevinKorwin

9 ай бұрын

@@jimjimgl3you’re proud of being deceptive? those images were trained on other photographers work, you should disclose that you used AI

@jimjimgl3

9 ай бұрын

@@DevinKorwin And I only use the AI generated imagery on social media and I describe them as AI generated. Do you use anyone else's images as reference for your digital art? Asking for a friend.

Thanks for that video matt! Awesome stuff is coming up for us filmmakers.. 😛Cant wait to get my hands on. Hopefully, final cut will some day also get some features like this becuase I love working with final cut. :)

Is the AI going to get to the point where it takes out all the craft from photography/videography? Once it can create artificial light and adapt to any scene, will there be any craft left?

@Jwick1518

9 ай бұрын

yes it's over for the pro. Trust me. I'm out after 30 years.

All this new AI update stuff is great in terms of using it to experiment with a lot variety and creativity. But at the same time you have to realise the restrictions and problems it may also bring to the table. As everyone says "it'll just get even better and better over time", at what point will it get to when some people are more open to using generative AI rather than getting out there and using the skills and techniques they have to actually have fun and film something. Don't get wrong, generative AI will bring a ton of different ideas and possibilities, but also will it restrict us film makers ideas and creativity in terms of wanting to it "authentic" and "real". Will AI get to the point in film where we might not notice whether it's generated or real. That's what somewhat concerns me a tiny bit about it, if it's being used to fix up scenes like unwanted people or objects, then AI is certainly a great tool to utilize for that. But if it gets to the point where some people are stretching it to where an entire scene is generated, then how will people know whether it's real or not. I'm actually very excited for what new ideas and experiments arise from this but also keeping my eye on it as we have to be careful will how far we take it.

@homewardboundphotos

9 ай бұрын

I think what we are going to see from all this is the ease of creating really advanced VFX, were going to start seeing home made superhero action movies.

@ts4gv

9 ай бұрын

you should be EXTREMELY CONCERNED SPREAD THE WORD. RIOT. this will END SOCIETY if we don't legislate NOW!!!

@aminbehravan

8 ай бұрын

dude hollywood is already making such scenes where everything is generated

I just wanna know when we are getting these features!

when does is come for us to use?

maybe its time for me to switch from FCP?

Curious to know when is Adobe including Video Skin or face retouching to premier pro ?

I'm super excited about all this from an artistic standpoint. I can think of SO many usage, and I can't wait to see old movies restored to their full glory using AI. From a societal standpoint though, this will increase propaganda tenfold and make it harder to know what's true and what's not. So whether this will be a good thing or a bad one in the long run remains to be seen.

@davidmfriedman

9 ай бұрын

exactly. i couldn't agree more.

@schrodingersfilmclub

9 ай бұрын

These are genuine concerns, however I would note that there was only a brief moment in human history in which people could trust the veracity of anything they didn't see with their own eyes. (less than 100 years.) This will just be going back to the long era of human history in which people had to make a decision who and what to trust.

Working in post and VFX for more than 20 years, this is huge. IMO all this tech is here to make my work simpler and smarter. And the human input makes the difference at the end of the (work) day.

Have you seen any decent AI tools that allow you to increase shallow depth of field in post?

Project Res Up must be the reason Topaz has been pushing to pre-sell the next version release... And I was just about to buy it! Amazing future ahead!

@whoismatt

9 ай бұрын

It’ll probably be a year before we see it fully implemented in premiere/after effects

@motionactivated

9 ай бұрын

Good to know @@whoismatt thanks... I'd never been to the conference, so I had no concept of delivery cycles :)

The tracking stretching and moving this already exists there's a plugin for after effects called lockdown its bloody amazing

@thomaspayne6866

9 ай бұрын

Ai is much quicker, easier, and more accurate.

allright folks, ladies and gentleman and all of my editor fellas i think this quotes suite this new tech announce for all “We knew the world would not be the same. “A few people laughed, a few people cried, most people were silent.”

It’s so crazy what’s going on these days with AI. Do you remember CS3?

STOKED

Just felt like the first firefly announcement, Marketing ideas, but nothing real yet. Its also in their wordings

It's mind blowing for sure. There is no more sense of reality! Scary. 😀

Awesome. Can't wait to see what essential features they break when they release this.

Yep, I am super excited about all these new features and like you, can see possibilities of how to use them in really creative ways to turbo charge projects…the dub-dub-dub project blew my mind and immediately saves tons of time and money…thanks for the updates

What about better color grading tools ??

This means they already have a better algorithm than roto 3, from the video AI. which also means they can track instantly (real-time scrubbing finally). because that footage shows not only tracking each frame but gen fill at the same time. I already knew they would have the lighting perfect simply from the gen fill on PS. video is a bunch of pictures so that was a given. this track on the gen fill though you guys aren't really seeing where it can go. this new firefly has the ability to be the foundation FOR many new features. I can already see it replacing the lockdown 3 plug in and much more. based on how the TIE remained the same means, theyve mastered the frame-to-frame algorithm before ebsynth, runway ai, kaiber, AND stable diffusion. so adding custom styles to the footage will be VERY easy NOW. cause its all in the same app, adjusting parameters or even live editing the rendered AI frames will be much easier. you can edit in the middle of the clip and itll add the changes to before AND after your cursor. this will only be possible if they compartmentalize the track data to be used separately, so you can parent to it and that parent property has to transfer tracks to every generated frame. we will need ALOT of RAM for these videos since gen fil on PS already goes crazy on the memory pretty quickly.

I wonder if we'll see anything like this from Apple for FCP? My guess is not for a long time, if ever.

One thing that sets me apart from other filmmakers in the US is my ability to speak and write in both, English and Spanish. That skill is going to be somewhat devalued as a result of this AI revolution. Language skills will still be valuable for filming scenarios, but not so much in the editing room. VA will also take a huge hit with these new features. Heck, I already filmed a project where the client decided they would use AI for dubbing. It's a mixed bag, but it's the future and the new norm.

@GarryPye

9 ай бұрын

I agree. I am in a similar situation, but a different field. Mine is in the art field. And AI is fast affecting that field. At first I was excited by the possibilities. Then I was scared of becoming obsolete. Then my situation forced me to reimagine how I work and change in ways I would never have attempted otherwise. We either adapt or we become extinct.

@jamillsantiago

9 ай бұрын

@@GarryPye Indeed.