In the latest episode, Eric sits down with Scott Hoffman, founder of It’s All Good Media out of Port St. Lucie, Florida. Scott credits automation with opening up more time for his team to focus on building relationships with clients, and he shares some tips and stories about the success his agency has seen in recent years. They also discuss retargeting strategy, why attribution is so tricky these days, and how he wants clients to think of him even after he’s finished working with them. A bunch of great stuff in this one, so let’s jump in.
About Eric Stockton, VP of Demand Gen at SharpSpring:
With expertise in the areas of internet marketing, eCommerce, lead gen, publishing, and online media, Eric has directly led $3MM+ ad budgets and $70M+ top-line sales organizations.
Connect with Eric: / ericstockton
About Scott Hoffman Founder of It’s All Good Media:
Scott and the team at IAGM combine market knowledge with the human touch. They take what people do and get them to do it better with their clients. They work backward from how their clients close business and get more of that done with killer tools to help make it all possible.
Connect with Scott: / iagm-scott-hoffman
For more information & to connect with us:
Visit our website: www.sharpspring.com
Have a question? Reach us at sharpspring.com/contact-us/
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Watch video versions of our podcast on KZread or in the “Resources” section at www.sharpspring.com.
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