In this video I cover all nineteen theories on the EDUQAS A-level media studies specification in (just over) half an hour!
Click here for an index of all the theories and subheadings in this video: lr-media.blogspot.com/2020/12...
Remember: by covering these theories in such brief detail, I am doing each and every theorist a huge disservice. If you would like to know more, you should check out my other videos, my blog at lr-media.blogspot.com, which has articles on every theory and a handy revision guide which covers the whole of the A-level media studies course.
I also strongly recommend Mark Dixon's excellent book Media Theory for A Level: The Essential Revision Guide, which covers all nineteen theories in significantly more detail, and proves an excellent jumping off point to the real point of all this: reading the original books by the theorists themselves!
MEDIA LANGUAGE
1 - Semiotics - Roland Barthes
(advertising, music videos, newspapers, magazines, online media)
2 - Narratology - Tzvetan Todorov
(television)
3 - Genre theory - Steve Neale
(television)
4 - Structuralism - Claude Lévi-Strauss
(Advertising, music videos, newspapers, television, magazines, online media)
5 - Postmodernism - Jean Baudrillard
(television, online media)
REPRESENTATION
6 - Theories of representation - Stuart Hall
(advertising, music videos, newspapers, television, online media)
7 - Theories of identity - David Gauntlett
(advertising, music videos, magazines, online media)
8 - Feminist theory - Liesbet van Zoonen
(advertising, music videos, television, magazines)
9 - Feminist theory - bell hooks
(advertising, music videos, television, magazines)
10 - Theories of gender performativity - Judith Butler
(television, magazines, online)
11 - Theories around ethnicity and postcolonial theory - Paul Gilroy
(advertising, music videos, online media)
MEDIA INDUSTRIES
12 - Power and media industries - Curran and Seaton
(film industry, newspapers, radio, videogames, magazines)
13 - Regulation - Sonia Livingstone and Peter Lunt
(film industry, newspapers, radio, videogames, television, magazines, online media)
14 - Cultural industries - David Hesmondhalgh
(film industry, newspapers, videogames, television, online media)
AUDIENCES
15 - Media effects - Albert Bandura
(videogames)
16 - Cultivation theory - George Gerbner
(advertising, newspapers, magazines, online media)
17 - Reception theory - Stuart Hall
(advertising, newspapers, radio, videogames, television, magazines)
18 - Fandom - Henry Jenkins
(radio, videogames, television, online media)
19 - ‘End of audience’ theories - Clay Shirky
(newspaper, radio, videogames, online media)