In this interview with AB in Focus, Idealz CEO and Founder Jad Toubayly shares his vision with Senior Reporter Tala Michel Issa. Toubayly details his plans to rapidly expand the innovative "shop and win" e-commerce model globally through franchising in key markets like India, Pakistan and the Middle East. He also previews new experiential prizes.
Since launching almost 6 years ago, Idealz has disrupted online retail by gamifying shopping with a chance to win coveted rewards. In 2023, the platform saw explosive growth under Toubayly's leadership. Now, he aims to introduce more consumers worldwide to the thrills of shopping for luxury cars, dream vacations and more.
Hear directly from the disruptive innovator as he outlines Idealz's strategy for innovating prize offerings and remaining ahead.
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